Paid Media Expert

• Feb 2022 - Present

• Launching and optimizing pay-per-click campaigns on Facebook/Instagram/Google/ Youtube for a range of clients. • Create and manage keyword lists, audiences, and placement targeting for Search, Display, and Remarketing campaigns. • Optimize Ad campaigns, including bid management, audiences, ad groups, quality scores, and other major metrics. •Media planning and presenting projection of media spending to internal teams and account managers. • Assist in copywriting and giving creative briefs/direction to the creative team for high-performing ads. • Competitor benchmarking, optimizing copy and landing pages for increasing quality scores, etc. • Monitoring budgets and overseeing paid ad accounts for a variety of clients. • Implement A/B testing and implementing conversion rate optimization principles to continuously improve ROI. • Keep abreast of the latest digital marketing trends, techniques and technologies to suggest new and innovative ideas to grow accounts. • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other initiatives. • Work closely with the other team members to meet client goals.

Business Development Intern

• Jan 2021 - Jun 2021

Customer Relationship Management Executive

• Jul 2019 - Dec 2020

The organization is great to work with, doing considerably well in the market and outclassing its competitors. Furthermore, it provides a prominent platform for freshers seeking lucrative job opportunities to amplify their skills to get a distinct future from their contemporaries. I worked there as an executive for the CRM team, holding various responsibilities starting from * Engaging vigorously in aiding the customers with their issues and resolving them efficiently. * Propagating basic information to the app users about the then-ongoing offers, and taking feedback about the services rendered by the organization. * Forwarding the cumulative information to the teams working alongside us like Operations, Marketing, Inventory management, etc. This job gave me an acute understanding of the consumer's needs and magnified my outlook with regards to professionalism, working in an unpredictable environment, made me more decisive, enhanced my thinking, and improved my problem-solving skills.

Business Development Associate

• Jun 2017 - Jul 2017

The internship started with a long training that lasted for about 2 to 3 weeks, it was prolonged to make sure that every trainee had considerable knowledge about the plans it was dealing in, from Ulip to general to health among various investment-related plans as well and vouchsafe us the knowledge required to pitch a customer. Working in a competitive environment transformed me into a target-driven person. The internship started with a long training that lasted for about 2 to 3 weeks, it was prolonged to make sure that every trainee had considerable knowledge about the plans it was dealing in, from Ulip to general to health among various investment-related plans as well and vouchsafe us the knowledge required to pitch a customer. Working in a competitive environment transformed me into a target-driven person.