Experience

Digify

• Egypt
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Apr 2022 - Present

  Cairo, Cairo, Egypt



SMAAT Co.

• Saudi Arabia
• Advertising Services
• 1 - 100 Employee

• Associate Manager-Ad Operations

  • Jul 2020 - Mar 2022

  Cairo, Egypt • Manage projects with regional teams. Well versed in project management software’s like Asana, Trello, Wrike and team collaboration apps like Slack • SOP’S in charge. Work with cross functional teams like Finance, BD, AM before campaign execution to ensure all teams are aligned and approvals have been taken • Responsible for KPI achievement, effective campaign execution/optimizations, budget/team management and detailed reporting (End to End Management) • Able to entertain/execute ad… Show more • Manage projects with regional teams. Well versed in project management software’s like Asana, Trello, Wrike and team collaboration apps like Slack • SOP’S in charge. Work with cross functional teams like Finance, BD, AM before campaign execution to ensure all teams are aligned and approvals have been taken • Responsible for KPI achievement, effective campaign execution/optimizations, budget/team management and detailed reporting (End to End Management) • Able to entertain/execute ad hawk campaign requests singlehandedly (If needed). • Conduct proper quality checks before anything goes live ensure all reports, data/information is proofed prior to submission. • Create media plans that excites the client and meet and exceed their objectives – whether branding or ROI driven • Hands on experience in executing the paid media campaigns with emphasis on Social and SEO/ SEM. Able to audit and optimize campaigns when needed • Devise and own the strategy, planning, and execution of SEO initiatives to improve search engine performance, attract users to the website, and drive growth. • Able to perform technical SEO analysis on the site and work with developers to get the recommendations implemented • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Oversee client and vendor media billing promptly and accurately. Discrepancies handled in a timely manner. Show less



MWG Advertising Agency

• Egypt
• Advertising Services
• 1 - 100 Employee

• Senior Digital Media Buyer

  • Nov 2019 - Jul 2020

  Cairo, Egypt • Media planning & Buying • Social media advertising (Facebook, LinkedIn, Twitter and SnapChat) • PPC advertising (Google Ads, Search Display and YouTube) • Online advertising (Native Ads, Programmatic Advertising) • Email marketing. • Analysis and reporting.



Megazoon

• Egypt
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Supervisor

  • Jan 2018 - Nov 2019

  Cairo Governorate, Egypt - Meet clients and receive their digital marketing brief. - Lead the digital media marketing team. - Prepare monthly reports about the team's performance. - Run social media and extract its reports. - Run Google ads and prepare the performance reports. - Compile report for management showing results (ROI). - Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. - Monitor effective benchmarks… Show more - Meet clients and receive their digital marketing brief. - Lead the digital media marketing team. - Prepare monthly reports about the team's performance. - Run social media and extract its reports. - Run Google ads and prepare the performance reports. - Compile report for management showing results (ROI). - Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. - Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Show less



DotMasr Marketing Agency

• Egypt
• Advertising Services
• 700 & Above Employee

• Digital Marketing Specialist

  • Jun 2017 - Jan 2018

  - Receive the clients’ brief. - Build and execute digital marketing strategy according to the brief received before. - Create needed content strategy. - Plan, create and manage promotions and digital ad campaigns through (Facebook Ads - Instagram Ads - Twitter Ads - LinkedIn Ads - Google Ads (SEM – GDN – Youtube)). - Compile report for management showing results (ROI). - Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the… Show more - Receive the clients’ brief. - Build and execute digital marketing strategy according to the brief received before. - Create needed content strategy. - Plan, create and manage promotions and digital ad campaigns through (Facebook Ads - Instagram Ads - Twitter Ads - LinkedIn Ads - Google Ads (SEM – GDN – Youtube)). - Compile report for management showing results (ROI). - Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns, using Google Analytics and Facebook Analytics - Prepare periodic performance reports.

• Social Media Specialist

  • Jul 2016 - May 2017

  Egypt - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification - Set up and optimize company pages within each platform to increase the visibility of company’s social content - Moderate all user generated content in line with the moderation policy for each community - Create editorial calendars and syndication schedules - Continuously improve by capturing and analyzing the appropriate social… Show more - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification - Set up and optimize company pages within each platform to increase the visibility of company’s social content - Moderate all user generated content in line with the moderation policy for each community - Create editorial calendars and syndication schedules - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information - Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions - Positive attitude, detail and customer oriented with good multitasking and organizational ability



Kuwait Football Association

• Social Media Specialist

  • Oct 2015 - Jun 2016

  Kuwait