Experience

iSource ITES

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Lead Startegist

  • Jan 2020 - Feb 2022

  Chennai, Tamil Nadu, India ▪️ Design digital marketing plan and strategies to drive brand awareness and audience engagement for Healthcare RCM, Document Management and IT Staffing. ▪️ Generate leads, drive website traffic, and build brand awareness with LinkedIn Ads. ▪️ Generate high quality leads from both organic and paid channels. ▪️ Co-ordinate with team members and get all digital marketing activity reports. ▪️ Manage Portfolio of Clients as an Account Manager focusing on SEO and PPC Strategy ▪️… Show more ▪️ Design digital marketing plan and strategies to drive brand awareness and audience engagement for Healthcare RCM, Document Management and IT Staffing. ▪️ Generate leads, drive website traffic, and build brand awareness with LinkedIn Ads. ▪️ Generate high quality leads from both organic and paid channels. ▪️ Co-ordinate with team members and get all digital marketing activity reports. ▪️ Manage Portfolio of Clients as an Account Manager focusing on SEO and PPC Strategy ▪️ SEO Strategies include: Technical SEO, Content Marketing, Site Architecture, Mobile Usability ▪️ Regularly track, analyze and report on web and social media metrics, monitor trends in the digital space and keep the organization at the forefront of developments in digital marketing. ▪️ Co-ordinate with Sales and business development team for convert warm to hot lead ▪️ PPC Strategies include: Building & Optimizing - Search Campaigns, Display Campaigns, Remarketing, RLSA, Shopping, TrueView and Programmatic ▪️ Create and Execute Custom Digital Marketing Strategies that compliment Tradition Marketing Strategies ▪️ Collaborate with Design/UX for Conversion Optimization, Mobile Usability ▪️ Collaborate with Social Media strategies to keep brand marketing consistent across all channels - Associate Level Development Skills - Associate Level Email Marketing Skills Show less



Vanan Online Services Inc.

• United States
• Translation and Localization
• 1 - 100 Employee

• Senior Digital Media Analyst

  • May 2018 - Dec 2019

  Chennai, Tamil Nadu ▪️ Identifying the target audience and developed the leads to grow the email list ▪️ Collected qualifying information of decision-makers, and coordinated with the Business Development team. ▪️ Collaborated with members of other departments when needed. ▪️ Generated unique visitors and sign ups through paid channels including SEM, affiliate, email, social media and display ▪️ Designed and implemented email engagement program to create new revenue stream for Vanan… Show more ▪️ Identifying the target audience and developed the leads to grow the email list ▪️ Collected qualifying information of decision-makers, and coordinated with the Business Development team. ▪️ Collaborated with members of other departments when needed. ▪️ Generated unique visitors and sign ups through paid channels including SEM, affiliate, email, social media and display ▪️ Designed and implemented email engagement program to create new revenue stream for Vanan Services ▪️ Manage all aspects of B2C and B2B digital marketing programs from contract negotiation to campaign ROI analysis ▪️ Writing, proofreading, and editing copy for a variety of channels including website, email, sales collateral, social media, and blog ▪️ Perform market research and competitive analysis to aid in product development and key marketing messaging ▪️ Using advanced modeling (clustering, propensity scoring, market basket analysis, etc.) developed revenue generating insights for the advertising and merchandising teams to leverage ▪️ Provided on-page optimisation ranging from technical consultancy to in-depth analysis and worked with the Content Marketing team to increase online presence through innovative link building techniques Show less



Axe Bpo

• India
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Senior Digital Media Analyst

  • Jan 2018 - May 2018

  Chennai, Tamil Nadu ▪️ Freight forwarders are the target audience ▪️ Planning, developing, launching and sustain high impact, integrated digital campaigns for LinkedIn, Twitter and face-book, aligned with the objectives ▪️ Establish and implement change management processes governing new technology implementation and support initiatives, guiding change and risk management requirements to ensure that new systems, policies, and processes were implemented without impacting business… Show more ▪️ Freight forwarders are the target audience ▪️ Planning, developing, launching and sustain high impact, integrated digital campaigns for LinkedIn, Twitter and face-book, aligned with the objectives ▪️ Establish and implement change management processes governing new technology implementation and support initiatives, guiding change and risk management requirements to ensure that new systems, policies, and processes were implemented without impacting business continuity. ▪️ Maintaining the email campaignsM Generate the leads for email campaigns Generate leads for Business Development Team Show less



Geo and Nobi Events and Exhibitions Pvt Ltd

• India
• Events Services
• 1 - 100 Employee

• Digital Media Executive

  • Sep 2016 - Dec 2017

  Chennai, Tamil Nadu ▪️ Assisted with implementing strategy to improve multiple sites, traffic and their rankings, for a range of categorical keywords using numerous tools and combining the data for best practices ▪️ Designed and executed an integrated search analytics strategy ▪️ Lead efforts, managing projects such as site audits, SERP maintenance, new strategy implementation, meta data, and on-page and off-page optimization. ▪️ Analyzed Google and keyword analytic reports to suggest SEO… Show more ▪️ Assisted with implementing strategy to improve multiple sites, traffic and their rankings, for a range of categorical keywords using numerous tools and combining the data for best practices ▪️ Designed and executed an integrated search analytics strategy ▪️ Lead efforts, managing projects such as site audits, SERP maintenance, new strategy implementation, meta data, and on-page and off-page optimization. ▪️ Analyzed Google and keyword analytic reports to suggest SEO practices to maximize client's strength in rankings ▪️ Developed content for company blog around search, social and SEO best practices. ▪️ Managed and maintain companies social media pages, law clients and restaurant clients engaging in local marketing, leveraging hootsuite. ▪️ Constructed marketing plans for several clients, specifically implemented a social campaign for generating lead for exhibitions and maintain follow using CRM ▪️ Responsible for day-to-day operations, assisting designated salespersons, ensuring and improving the performance, productivity and efficiency of operations through the provision of effective methods. Show less



Digital Analyst Team

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Analyst

  • Oct 2015 - Aug 2016

  ▪️ Manage the implementation, tracking and measurement of all Digital Marketing Campaigns. Initiate Research and analysis needed to develop and implement media strategies. Analyse multiple sources of data to determine and make recommendations on Digital Media planning.Use different Analytics tool for Campaign report generation. ▪️ Search Engine Marketing- Google Adwords, Bing, Yahoo, You tube & Facebook Paid Campaign, Double Click, LinkedIn, Twitter Taboola and Advertising… Show more ▪️ Manage the implementation, tracking and measurement of all Digital Marketing Campaigns. Initiate Research and analysis needed to develop and implement media strategies. Analyse multiple sources of data to determine and make recommendations on Digital Media planning.Use different Analytics tool for Campaign report generation. ▪️ Search Engine Marketing- Google Adwords, Bing, Yahoo, You tube & Facebook Paid Campaign, Double Click, LinkedIn, Twitter Taboola and Advertising Platforms. ▪️ Search Engine Optimization - On-Page and Off-Page Optimization ▪️ Social Media Optimization - LinkedIn, Twitter, Facebook, Google+, Pinterest, etc. ▪️ Web development - Wordpress, Magento, Joomla, Drupal ▪️ Key Technical Skills: Google Analytics and Google Webmaster Tool, Tag Manager Show less



Pace Wisdom Solutions

• India
• IT Services and IT Consulting
• 100 - 200 Employee

• Webmaster

  • Sep 2013 - Aug 2015

  Bangalore ▪️ Provided on-page optimisation ranging from technical consultancy to in-depth analysis and worked with the Content Marketing team to increase online presence through innovative link building techniques. ▪️ I managed and operated the SEO strategy for Pacewisdom Solutions, ensuring a holistic Global SEO strategy. ▪️ Continually strived to implement new ways to increase organic visibility and worked with a range of integrated, high-profile clients across a multitude of verticals… Show more ▪️ Provided on-page optimisation ranging from technical consultancy to in-depth analysis and worked with the Content Marketing team to increase online presence through innovative link building techniques. ▪️ I managed and operated the SEO strategy for Pacewisdom Solutions, ensuring a holistic Global SEO strategy. ▪️ Continually strived to implement new ways to increase organic visibility and worked with a range of integrated, high-profile clients across a multitude of verticals. ▪️ Used a multitude of industry leading SEO tools to monitor performance and measure success. ▪️ Devised business cases and presented opportunities back to clients, providing transparency into how success will be measured via forecasted models. ▪️ Increased campaign analysis efficiency by installing a unique internal reporting program Built Social Media service offering from ground up and managed implementation ▪️ Developed programmatic system using keyword ranking data to determine monthly content focus for Pacewisdom. Show less