Mohanned Youssef

Sr. Brand Manager at Gulf Beauty International
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Contact Information
us****@****om
(386) 825-5501
Location
Doha, Qatar, QA
Languages
  • English Full professional proficiency
  • Arabic Full professional proficiency
  • French Limited working proficiency

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Experience

    • Cosmetics
    • 1 - 100 Employee
    • Sr. Brand Manager
      • Apr 2021 - Present

      In charge of the entire Local country market Commercial & Marketing operations for Cartier perfumes business while Managing a well trained professional Team of 10 individuals performing Sales & Marketing activities at more than 5 Key Accounts across the country generating around 5 m $.Responsibilities includes but not limited to: Developing the Brand vertically at the best Image reflected through hard Quality work based on details & dedication whilst referring to the brand strategy and implementing it at the best it could be through strategic partnerships building a solid presence with the big players in town.Managing Distribution, Sales & Marketing through people, stock, merchandising, P&L, accounts, HR, logistics and more. Show less

    • Brand Manager
      • Nov 2015 - Mar 2021

      Managing a Portfolio of 28 Brands for which 23 of them are Currently among the Luxury Perfume Division as per the following:Fragrances:CARTIER Paris, France; Richemont UAE/DUBAI.LOEWE Madrid, Spain; LVMH, Chalhoub UAE/DUBAI.THIERRY MUGLER & AZZARO Paris, France; L’OREAL LID.ATKINSONS, FERRARI, LIU JO, ICEBERG, SERGIO TACCHINI, FIAT & DIRK BEKKEMBERGS; Perfume Holding, Milan,Italy, MOSCOW/RUSSIA Subsidiary.AIGNER, PORSCHE DESIGN & COSTUME NATIONAL, Munich/Germany; SA Designer Parfums Ltd, Watford/UK.VINCE CAMUTO, NORELL, JASON WU, KENNETH COLE, TOMMY BAHAMA, PARIS HILTON ,RIHANNA & JESSICA SIMPSON; Parlux Group USA, SBGC UAE/DUBAITOBI TOBIN, LA/USAKALOO, KOKESHI & CLAYEUX; CBI GROUP, Paris/FRANCE.Cosmetics: BY TERRY Paris, France; SBGC (Sprecher Berrier Group of Companies) UAE/DUBAIMAVALA International SA, Switzerland/GENEVA.G.B.I is one of the leading distributors of Prestige, Niche & Luxury Cosmetics & Fragrances in Qatar, it stands as a destiny for international Brands who wish to expand in Qatar market, Portfolio of Brands includes but not limited to: BY TERRY, MAKE UP FOR EVER, CLARINS, MAVALA, WHEN, Tealogy, Talika, Valmont, Swiss Line, la prairie, CREED, Rola, Clive Christine , VERSACE, Thierry Mugler, Ralph Lauren, TRUSSARDI, AIGNER, LOEWE, AZZARO, S.T. Dupont, MISSONI, Moschino, FERRARI, PORSCHE DESIGN, SWAROVSKI, CHARRIOL, COACH, ODIN, EUTOPIE, Lolita Lempika, ARMAND BASI, Salvador Dale, LIU.JO, ANGEL SHLESSER, John Galliano, CUSTO BARCELONA, CoSTUME NATIONAL, KALOO, KOKESHI, CLAYEUX, BALMAIN, JOHN RICHMOND, Paul Smith, ICEBERG, DUCATI, GRIGIO LA PERLA, MANDARINA DUCK, TOUS, J. DEL POZO, escentric molecules, BDK Parfums, MIZENSIER, Tobi Tobin, Nishani, CARON, Aqua di Parma, ATKINSONS, CAVE, CARNER, Liquide imaginaire, TOUS, VINCE CAMUTO, NORELL, KENETTH COLE, PARIS HILTON, RIHANNA, TOMMY BAHAMA, JESSICA SIMPSON, JASON WU, PITBULL, SOFIA VERGARA, SEAN JOHN & DELICIOUS, SNOOKY, etc... Show less

    • Kuwait
    • Retail
    • 700 & Above Employee
    • Senior Store Manager
      • Jan 2012 - Oct 2015

      Managing All the operations of Premium Cosmetics concession Area at DEBENHAMS of a 500 sqm of size and more than 30k units of Stock at nearly 1.5 m$ in value with a headcount of around 30 members and at an approximate of 4 m$ yearly Turnover. This includes but not limited to the management of People. Sales & Stock, P&L, Marketing & Promotion, Communication & PR, Loss Prevention & Logistics, Brand Assortment & Listing/ Delisting, etc... Managing All the operations of Premium Cosmetics concession Area at DEBENHAMS of a 500 sqm of size and more than 30k units of Stock at nearly 1.5 m$ in value with a headcount of around 30 members and at an approximate of 4 m$ yearly Turnover. This includes but not limited to the management of People. Sales & Stock, P&L, Marketing & Promotion, Communication & PR, Loss Prevention & Logistics, Brand Assortment & Listing/ Delisting, etc...

    • United Arab Emirates
    • Retail
    • 500 - 600 Employee
    • Department Manager
      • 2011 - 2012

      In charge of the Beauty Category In charge of the Beauty Category

    • Branch Manager
      • 2009 - 2010

       Assume the overall operational management of the showroom; apply Exchange & Refund, after sale service policy, and visual merchandising standards. Communicate sales targets to the team, Implement means to achieve targets, supervise sales and oversee the implementation and undertake yearly Stock inventory counts. Administrate Cash flow: opening, closing, bank deposits, etc..., and ensure even results obtained. Optimize feedback to headquarters, complete reports, build customer database and recruit professional clients. Ensure and sustain the consistency of the showroom product offering: provide market input, gauge for best sellers while recommending exclusive Brands and company products. Optimize stock levels and local transfers. Manage team activities and guarantee that staff corresponds to brand Expectations and abide by policies. Contribute to the implementation of communication, PR and customer events in the showroom. Responsible of direct and indirect purchasing from suppliers and sister companies to fit preset purchase budgets, Ensure receiving orders & deliveries apply in due of the required procedure and with timely manner. Maintain a certain level of requested logistics thresholds; routinely review physical maintenance of the Branch. Ensure all administrative aspects of the job carried-out within the required time lines. Show less

    • Category Manager
      • 2008 - 2009

       Manage all aspects of a Hair test project linked to hair problems treatment product selling across six branches. Recruit, coach, educate, assess and motivate the Hair experts team assigned for the project. Execute communication, PR and advertising events while setting Smart marketing plan for each branch. Establish budgets, Set targets, forecast Sales, commence bonus programs, commission & incentive schemes. Daily performance follow up: Sales, customer database and hair tests, Analyze reports and process LPO’s. Compare ASV, GMROI and TOS actual performance VS preset Targets by the business.  Cover all branches with store visits during a week, observe operations flow, collect data and study the market. Show less

    • Shop Manager
      • 2007 - 2008
    • Sales associate
      • 2006 - 2007
    • Sales Person (Electrical Domestic, Personal & Digital Home appliances department)
      • 2004 - 2005
    • Salesman
      • 2002 - 2003

Education

  • Lebanese International University
    Bachelor's degree, Business Administration and Management, Marketing Major.
    2004 - 2008

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