Experience

Signitech - Digital Marketing & Technology Company

• Qatar
• IT Services and IT Consulting
• 1 - 100 Employee

• SEM & Programmatic Specialist

  • May 2014 - Present

  Experience managing large budgets with positive ROAS. • Digital media advertising operations and analytics; firm understanding of private marketplace set-up and campaign optimization strategies • Planning, booking, managing and optimizing campaigns within DoubleClick Bid Manager, The Trade Desk, Display & Video 360, Google, Yahoo, Bing etc. • Managing the Programmatic, Google Adword & social media, Native ads management platform. • Created campaign budget & follow it strictly as per the plan. • Beginner level knowledge of Google suite of products including Google Tag Manager, Google Analytics, Google Webmaster Tools, Google Adwords, Bing Ad Center. • Analyze programmatic CPM, impression and revenue delivery trends across all channels, partners, platforms, devices, and ad types. • Maintain Programmatic revenue model to forecast CPM and revenue delivery for financial budgeting and pacing . • Maintain record of all product changes and programmatic impact on CPM and performance. • Managing end-to-end programmatic media planning, buying, testing, creative development and ongoing optimizations with DSP platforms. Show less