Executive Director Sales & Marketing

• Aug 2022 - Present

Head of International Marketing

• Oct 2020 - Jul 2022

General Manager - International Sales & Business Development

• Dec 2019 - Oct 2020

Global Head Of Sales and Marketing

• Mar 2017 - Dec 2019

SRBIL, a part of the GMG Group of Industries, is the market leader in razor blades and disposable razors. It is currently being exported to more than 15 countries across the globe. Roles & ResponsibilitiesDrive year-over-year business growth while leading operations, strategic vision, and long-range planning with full responsibility for bottom-line factors, product development, and partner relationships. Continually enhance and redefine organizational structure to maintain company's competitive edge across territories.Key Achievements• Delivered highest sales in 2017 & 2018 in company history• Managed a sales team of 190+ professionals & 110+ distributors• Reduced sales spend levels from 18% to 16% through better management• Implemented Sales Automation software and restructured/optimized route plans• Introduced process and KPIs for better sales management & portfolio management• Launched new range of razors & introduced New Categories - Shaving foam & Ball pens• Generated BDT One+ Crore in savings through cost saving projects

Department Manager - Unilever

• Dec 2013 - Dec 2015

Plan & Direct Sales and Marketing activities to Increase market share and deliver sales growth for Qatar. Responsible for Topline and Bottom-line country figures. Key Achievements:• Delivered highest sales growth within Middle-East & North Africa during my leadership• 180+ strong sales team reported to me directly/via RSMs• CatMan implementation in beverage & personal care products across top KA• Launched Al Gida Ice-cream • Qatar was Awarded the Best Country within MENA for the highest number of Perfect Stores.

Sales Management / Trade Marketing Manager / Customer Operations Manager– GCC

• Jul 2007 - Oct 2013

1. Sales Management to Drive Sales volume & Distribution objectives 2. Provide leadership in translation & execution of Marketing strategies into impact program3. Lead & implement Sales & Trade Marketing Strategies to achieve defined business objectives4. Develop realistic operating plans & finalize the P&L for each distributor & overall company5. Provide category & shopper insights, including category management concepts6. POS inception & development via in-house resources or BTL agencies7. Channel Management & Customers Portfolio steering via Direct Account Profitability 8. Distributor management & implementation of company strategies/program across GCC9. Demand planning / sales forecasting / Stocks management at distributors10. Sales Budget controller for total GCC sales budget(SAR 100+ million budget)

Senior Brand Manager

• Jul 2003 - Jul 2007

Brand management for the Laundry Care brands (DAC Detergents, Persil and Vernel Fabric Softeners) which together accounted for 50%+ of total company financials.• Successfully launched industry wide LSP concept for detergents – increased C1% by 8%• Made Persil Black brand a SR 100+M brand during my brand management • Developed 3 major trendsetting ATL campaigns for Persil Black brand “Design Your Abaya”• Restructured SKU’s focus within my brands to enhance profitability by 5%

Key Accounts Business Development Manager & Trade Marketing Manager

• Oct 2000 - Jun 2003

* Grew channel business by +25% through focused approach which included portfolio management & customer management.* Implementation of category management concept/tools to maximize on shelf impact.* Reduced BDA’s spend levels by introducing counter performances & tiered classification.* Account storming activities in key outlets to build stronger partnerships* Developed standardized planogram for the sales teams reference & implementation

Channel Development Manager & Sales System Manager

• Jul 1998 - Sep 2000

* Restructured the annual contract mechanics, resulting in 15% reduction in costs* Implemented Project Visibility to enhance visibility. Gained 15% additional shelf space* Put in place robust S&OP process to ensure a smoother business operation & reduce inefficiency* Introduced KPI reports and dashboards to update management and to monitor sales health

Business Planner/Sales Development Executive

• Jan 1997 - Jun 1998

*Implemented the Maximum Impulse Project to increase distribution. *Introduced pre-printed Daily Journey Plans that led to a more efficient work environment*Introduced “P-Budget” accounting process for promo spend thereby lessening funds misuse*Reduced POS material mismanagement by setting proper distribution procedures. *Implemented the Maximum Impulse Project to increase distribution. *Introduced pre-printed Daily Journey Plans that led to a more efficient work environment*Introduced “P-Budget” accounting process for promo spend thereby lessening funds misuse*Reduced POS material mismanagement by setting proper distribution procedures.