Senior Creative Strategist

• Oct 2022 - Present

Creative Strategist

• Jan 2022 - Oct 2022

• Work on pitches alongside existing client business.• Leverage a deep understanding of brand briefs to collaborate on the successfulbuilding of effective, innovative digital strategies across multiple channels.• Respond to client problems with cogent and inspirational direction for creative teams,providing insight and thinking that will set clients’ digital marketing apart.• Provide a robust framework for digital marketing activity that helps define and drivesuccess, and plan activity in the context of the bigger picture.• Partner with different teams to take briefs and turn them into original, vibrant ideas.• Prepare for and lead brainstorming sessions with different teams and make sure thatwe come up with innovative ideas that match the client's requirements.• Gather data to develop well-informed and effective strategic plans.• Turn research into insights and insights into ideas!• Create dynamic and compelling presentations that deliver new thinking, bringaudiences along for your ride, and create "yes, and" moments.• Lead and encourage junior team members to learn and grow within their roles.• Collaborate with the creative and content team in enhancing the creative visuals andcontent output and providing feedback to the team. Show less

Creative Strategist

• Mar 2023 - May 2023

Creative Strategist

• Jun 2021 - Jan 2022

Social Media Marketing Specialist

• May 2020 - Jun 2021

Build and execute social media campaigns and strategies including budget planning, content idealization, and implementation schedules through competitive research, platform determination, benchmarking, messaging and audience identification.Create and implement a social media marketing plan and editorial calendar.Write, develop, and strategize online content production and scheduling.Generate, edit, publish and share content that builds meaningful connections and encourages fans to take action.Increases presence on existing platforms including Facebook, LinkedIn, Twitter, and InstagramCollaborate with other departments to manage campaigns, coordinate promotions, and increase brand awarenessCreate and monitor Ads. Collaborate with the Media buying and planning department to track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes. Reports progress to the team leader. Show less

Social Media Executive

• Feb 2020 - May 2020

Social Media Marketing Specialist

• Jan 2019 - Dec 2019

Create and implement a social media marketing plan and editorial calendar.Write, develop, and strategize online content production and scheduling.Generate, edit, publish and share content that builds meaningful connections and encourages fans to take action.Increases presence on existing platforms including Facebook, LinkedIn, Twitter, and InstagramCollaborate with other departments to manage campaigns, coordinate promotions, and increase brand awareness

Trainee

• Nov 2018 - Jan 2019

Team Leader

• Feb 2018 - Aug 2018