Experience

DataSoft Systems Bangladesh Limited
• Bangladesh
• IT Services and IT Consulting
• 300 - 400 Employee
• SVP Marketing

  • May 2023 - Present

Apon Wellbeing Ltd.
• Bangladesh
• Financial Services
• 1 - 100 Employee
• Chief Business Officer

  • Apr 2022 - Jun 2023

Freelance Consultant, Development & Business Planning
• Business Consulting and Services
• 100 - 200 Employee
• Consultant

  • Sep 2021 - Apr 2022


ShopUp

• IT Services and IT Consulting

• Head of Growth (Business Head)

  • Dec 2019 - Aug 2021

  KEY ACCOMPLISHMENTS: ✔️ Generated an average of $0.15M daily sales from approximately $1,750 daily (almost 85 times more within 6-months) ✔️ Established a B2B e-commerce platform for ShopUp through marketplace modality that generated more than $48M in 17 months. ✔️ Served the retail need by developing processes and systems that run the daily last-mile delivery network (from fulfillment center to retail points: average of 75 fleet per day), carrying an average of 45 tons of goods. ✔️ Developed a product (Application) of mokam from the business point of view which is the ultimate product in B2B e-commerce and currently recognized as most popular among neighboring retail. Show less



Edison Group (Symphony Mobile & Accessories, Siemens)

• Bangladesh
• Computers and Electronics Manufacturing
• 200 - 300 Employee

• Head Of Marketing

  • Jan 2019 - Nov 2019

  RESPONSIBILITIES: Built a brand that became a number 1 handset brand between 2016-2017, drove an average of $235+M in sales annually for 3 years which positioned the company as a market leader. KEY RESPONSIBILITIES: ✔️ Propelled as a major contributor and achieved the set target of $ 212M annually from 2015 to 2018. ✔️ Benchmarked the industry product tool that determined the product road map and competed in the market with an annual average of 45 new models (Smart + feature phone). ✔️ Developed and implemented strategy for classified retail channel operation and development which contributed an average of 30% of monthly revenue of an average of $ 18M annually. ✔️ Generated 33% sales growth from 2015 to 2016 (from $211M to $282M). Show less

• Head of Retail Development

  • Jan 2017 - Nov 2018

  RESPONSIBILITIES:Standardized the number of processes and policy development that maintained 125 distributors nationally (primary, secondary target setting, even distribution, routing for Sales Representatives).KEY ACCOMPLISHMENTS:✔️ Developed a strategy for the classified retail operation which was 30%+ contributor of total sales (monthly approximately 50 cr)✔️ Managed a team of 400 promoters and developed a Brand promoter strategy that was the face of the brand to end customers. Show less

• Head of Distribution (DGM)

  • Jan 2016 - Dec 2016

  RESPONSIBILITIES:Standardized the number of processes and policy development that maintained 125 distributors nationally (primary, secondary target setting, even distribution, routing for Sales Representatives)KEY ACCOMPLISHMENTS: ✔️Management and development of 450+ brand promoters, whose responsibility was to counsel, and uphold the SYMPHONY brand to potential customers (tertiary sales). ✔️ Designed & executed 6 trade + consumer campaigns for accommodating newer models

• Senior Manager

  • Mar 2015 - Dec 2015

  Built a brand that became a number 1 handset brand between 2016-2017, drove an average of $235+M sales annually for 3 years which positioned the company as a market leader, standardized the number of processes and policy development that maintained 125 distributors nationally (primary, secondary target setting, even distribution, routing for Sales Representatives), management and development of 450+ brand promoters, whose responsibility was to counsel, and uphold the SYMPHONY brand to potential customers (tertiary sales). Show less



Grameenphone Ltd

• Bangladesh
• Telecommunications
• 700 & Above Employee

• Manager

  • Jan 2005 - Dec 2013

  RESPONSIBILITIES:Reduced work hours by half the time through conceptualizing and implementing, Automated Payment Solution (APS) for distribution, Trained and Coached the distribution center team, and boosted productivity for warehousing and ERP operation. KEY ACCOMPLISHMENTS:✔️ Designed a campaign and communication plan that yielded 70% growth in electronic bill subscription within 9 months increasing the efficiency of approximately $ 0.09M monthly. ✔️ Led the regional logistics center, worth BDT 100 cr+ BDT, maintaining 100% compliance, every year (2002 to 2009, audit and SoX compliance).✔️ Conceptualized and implemented Automated Payment Solution for distributors which in turn, resulted in faster product distribution to market by half a day. ✔️ Trained up a team of Grameenphone distribution centers for warehousing & ERP operation.✔️ Designed plan (communication, campaign) for 70% growth in electronic bill subscription within 9 months which eventually brought the efficiency of approximately $0.09M monthly.✔️ Secured 9% Customer Experience improvement on Bill Delivery drive for the postpaid customers. Show less

• Deputy Manger

  • Jan 2006 - Dec 2008

  RESPONSIBILITIES:Reduced work hours by half the time through conceptualizing and implementing, Automated Payment Solution (APS) for distribution, Trained and Coached the distribution center team, and boosted productivity for warehousing and ERP operation.KEY ACCOMPLISHMENTS:✔️ Managed regional distributors ensuring air time sales, with an average of more than 20% growth year on year (from 2002 to 2006).✔️Trainer for new channel GPSD on Inventory Management & ERP.

• Executive (Sales & Distribution)

  • Jul 2002 - Dec 2005

  RESPONSIBILITIES: Reduced work hours by half the time through conceptualizing and implementing, Automated Payment Solution (APS) for distribution, Trained and Coached the distribution center team, and boosted productivity for warehousing and ERP operation.KEY ACCOMPLISHMENTS:✔️ Met sales targets through identifying a potential customer base in the locality and visiting potential customers.



Aptech Computer Ltd.

• China
• Software Development

• Executive Sales and Marketing

  • Jul 2000 - Apr 2001

  KEY ACCOMPLISHMENTS: ✔️ Identified potential customer base in the locality and visited potential customer base; Arranged workshops. ✔️ Selected as the Best National Academic counselor for highest conversion ratio in 2000. KEY ACCOMPLISHMENTS: ✔️ Identified potential customer base in the locality and visited potential customer base; Arranged workshops. ✔️ Selected as the Best National Academic counselor for highest conversion ratio in 2000.