Experience

NEFC Group

• United Arab Emirates
• Agriculture, Construction, Mining Machinery Manufacturing
• 1 - 100 Employee

• Group Heavy Equipment Manager

  • Jul 2022 - Present

• Marketing & Rental Manager

  • May 2021 - Jun 2022

  Overseeing all marketing and rental activities of subsidiaries in the Horn of Africa and managing at group level



Cat Financial

• United States
• Financial Services
• 700 & Above Employee

• Marketing Specialist

  • Feb 2020 - Present

  Represent the Global Marketing department for the Dubai and South Africa regional offices. Design, develop, and implement regional customer-facing Digital Retail services. Develop, maintain, audit, and monitor the effectiveness of merchandising programs. Support sales with competitive intelligence, segmentation and positioning, and go to market reports. Facilitate global initiatives such as Customer Experience and Communication Strategies. Develop and implement advertising campaigns, marketing literature for tradeshows, Cat Financial websites, and social media accounts. Participate and lead LEAN continuous improvement projects for the Global Marketing and local offices. Show less



EPFL (École polytechnique fédérale de Lausanne)

• Switzerland
• Higher Education
• 700 & Above Employee

• Industry Mentor

  • Sep 2019 - Present

  Provide guidance to Master students by sharing real-world experience and insights into professional life and support the student’s development of an applied corporate and industry analysis project accredited to their degree. Provide guidance to Master students by sharing real-world experience and insights into professional life and support the student’s development of an applied corporate and industry analysis project accredited to their degree.



Caterpillar Inc.

• United States
• Machinery Manufacturing
• 700 & Above Employee

• Market and Sales Execution Consultant

  • Jan 2019 - Dec 2019

  Build and Integrate innovative marketing projects into corporate strategic growth sectors, Dealers and customers visits, Recommend sales improvement plans to Sales Managers

• Territory Sales Manager, Algeria

  • Jan 2017 - Dec 2018

  Responsible for machine sales and market share results, Manage sales variance budgets to deliver sales and pricing plan, drive country-specific alignment strategy, implement Executive MBA thesis as Strategic Innovative Project for HEXLG products in Algeria

• Territory Sales Manager, West & East Africa

  • Jan 2015 - Dec 2016

  Leadership role in Caterpillar re-entry into the Sudan marketResponsible for sales and market share results for Ethiopia, Tunisia, Côte d’Ivoire, Senegal, Eritrea, Djibouti, Mali, Burkina Faso, Mauritania, Togo, Afghanistan and PakistanManage sales variance budgets to deliver sales and pricing plan across territoriesDrive development of dealer sales and customer support capabilities

• Service Representative, Africa

  • Jun 2013 - Dec 2014

  Ensure customer loyalty through customer visits and machine problem resolutionManager Commercial Goodwill requests coming from assigned dealersAssist 6 Sigma product problem resolution projects and ensure product performance in assigned regionCoverage of Egypt, Nigeria, Ghana, Kenya, Tanzania, Uganda

• Marketing Representative, EAME

  • Jul 2010 - May 2013

  Completed Caterpillar Management Training Class in Peoria, USAService technical coordinator at Caterpillar manufacturing facility in Gosselies, BelgiumProduct performance and warranty coordinator at Caterpillar marketing resources in Geneva, SwitzerlandCompleted Caterpillar Graduate Internship, Geneva, Switzerland



Swiss Army

• Wangen an der Aare

• Swiss Military Service

  • Jun 2009 - Aug 2009

  Recruitment school of Rescue Troop of the Swiss Army Selected by School of Officers to further leadership development Reformed due to injury in service Recruitment school of Rescue Troop of the Swiss Army Selected by School of Officers to further leadership development Reformed due to injury in service



Oxford Brookes Racing

• United Kingdom
• Automotive
• 1 - 100 Employee

• Engine Design and Development Engineer

  • Jan 2008 - Jun 2009

  Engine Mapping and Calibration Formula Student Competition OBR racing team member Bachelor of Engineering thesis Engine Mapping and Calibration Formula Student Competition OBR racing team member Bachelor of Engineering thesis



Oxford Brookes University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Formula Hybrid Engineer

  • Aug 2008 - May 2009

  Conceptualize, design and integrate an innovative Regenerative Braking System into an existing Formula Student car chassis Assist Oxford Brookes Racing team design the next generation hybrid racing car University project of 5 team members Conceptualize, design and integrate an innovative Regenerative Braking System into an existing Formula Student car chassis Assist Oxford Brookes Racing team design the next generation hybrid racing car University project of 5 team members