Experience

Eksab

• Egypt
• Entertainment Providers
• 1 - 100 Employee

• Social Media Editor

  • May 2022 - Present



Self-employed

• Freelance Writer\ Copywriter

  • Nov 2015 - Present

  Worked with several different publications at a time (AlAraby, FilGoal, Goal.com), where I wrote in various topics of interest such as Media, Technology, and Sports Digital Media. Worked with several different publications at a time (AlAraby, FilGoal, Goal.com), where I wrote in various topics of interest such as Media, Technology, and Sports Digital Media.



Kijamii

• Egypt
• Advertising Services
• 100 - 200 Employee

• Senior Sports Social Editor

  • Feb 2017 - Apr 2022

  • Account and Community Management for Goal.com, FC Bayern Munchen, AS Roma, and Arsenal FC, Chelsea FC. • Content creation of the accounts mentioned above. • Strategy and implementation as well as brainstorming. • Covering all aspects of social media for FC Bayern and AS Roma, including their website (editor for fcbayern.com/ar and asroma.com/ar) with regular articles translated from German/Italian/English to Arabic. • I also get involved in creating digital strategies, posting plans and generating creative ideas for each account, as well as trend jacking and crisis management. • Participated with a team in managing the digital coverage for the Arab Championship • Participated with a team in managing the digital coverage for the AFCON2019 • Leading Pyramids FC content team Show less



Zamalek Sporting Club

• Egypt
• Spectator Sports
• 100 - 200 Employee

• Social Media Manager

  • Oct 2016 - Oct 2017

  • Managing the social media marketing strategy • Execution of all social media activities • Creating social media campaigns • Leading a team of 10 members through managing social media marketing campaigns and day-to-day activities including; relevant content topics to reach Zamalek SC fan base and competition. • Create, curate, and manage all published content (images, video and written). • Managing the social media marketing strategy • Execution of all social media activities • Creating social media campaigns • Leading a team of 10 members through managing social media marketing campaigns and day-to-day activities including; relevant content topics to reach Zamalek SC fan base and competition. • Create, curate, and manage all published content (images, video and written).



Bey2ollak.com

• Information Technology & Services
• 1 - 100 Employee

• Social Media Specialist

  • Mar 2015 - Apr 2016

  • Build and execute social media strategy through competitive and audience research that is traffic relevant • Set up and optimizing company pages within each social media platform • Generate, edit, publish and share daily traffic content (original text, images, or video) that builds meaningful connections and encourages community members to take action • Moderate all user-generated content in line with the moderation policy for each community • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information • Collaborate with other departments (developers, customer relations, sales etc.) to manage reputation, identify key players and coordinate actions Show less



Zamalek Sporting Club

• Egypt
• Spectator Sports
• 100 - 200 Employee

• Social Media Specialist

  • Jul 2013 - Apr 2015

  • Build Online equity for Zamalek SC across all Social Media platforms • Design social media strategies to achieve marketing targets • Manage, create and publish original, high quality content • Administer all social media accounts ensuring up-to-date content • Liaise with designers to ensure content is informative and appealing • Create social ‘buzz’ regarding up to date news • Stay up-to-date with new digital technologies and social media best practices • Build Online equity for Zamalek SC across all Social Media platforms • Design social media strategies to achieve marketing targets • Manage, create and publish original, high quality content • Administer all social media accounts ensuring up-to-date content • Liaise with designers to ensure content is informative and appealing • Create social ‘buzz’ regarding up to date news • Stay up-to-date with new digital technologies and social media best practices



CBC Egypt

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Social Media Specialist

  • Mar 2014 - Mar 2015

  For Sports program "Elmalaab hosted by Ahmed Shobier" , and Entertainment program "Enta Hor hosted by Medhat Aladl" • Build and execute social media strategy through research, benchmarking, messaging, and audience identification • Write, develop, and strategize online content production and scheduling with programs’ producing teams • Assist with crisis management, bad reviews, and negative news communications • Generate, edit, publish, and share content daily (original text, images, and video) • Build meaningful connections and encourage community members through dialog and messaging • Create and maintain programs’ social media pages and profiles • Moderate user-generated content and messages appropriately, based on company and community policies • Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes • Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach Show less



Gramafoon.com

• Egypt

• Social Media Specialist

  • Jan 2012 - May 2014

  • Oversee website and all social media accounts management • Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote music-focused messages • Co-working with social media team members by participating in work and offering guidance or direction • Monitor and develop reports on competitor activity within social media spaces • Interviews, hires, and trains social media team members • Oversee website and all social media accounts management • Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote music-focused messages • Co-working with social media team members by participating in work and offering guidance or direction • Monitor and develop reports on competitor activity within social media spaces • Interviews, hires, and trains social media team members



cairostadium.com

• Egypt

• Sport Community Editor

  • Jun 2013 - Jan 2014



hoqok.com

• Social Media

  • Jan 2013 - Aug 2013