Experience

Novartis Gulf | نوفارتس الخليج

• United Arab Emirates
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Cardiovascular Therapy Area Head, Gulf Countries

  • ‏أغسطس 2022 - - الحالي



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Director, MS - APMA

  • ‏أبريل 2022 - ‏أغسطس 2022

  I have been nominated and selected for this newly created position covering Multiple Sclerosis across APMA, to drive the strategy across the top 5 APMA markets for the launch of Kesimpta. In this role, I'm an integral member of the Senior Leadership Team, devising business strategy and liaising with Global teams on market expansion tactics. I have been nominated and selected for this newly created position covering Multiple Sclerosis across APMA, to drive the strategy across the top 5 APMA markets for the launch of Kesimpta. In this role, I'm an integral member of the Senior Leadership Team, devising business strategy and liaising with Global teams on market expansion tactics.

• Head People and Organization, Gulf Countries a.i.

  • ‏فبراير 2021 - ‏أبريل 2022

• Neuroscience Franchise Head, Gulf Countries

  • ‏فبراير 2017 - ‏يونيو 2021

• Respiratory Franchise Head - Gulf Countries

  • ‏ديسمبر 2014 - ‏فبراير 2017

• First Line Sales Manager

  • ‏يناير 2012 - ‏ديسمبر 2014

• Key Account Manager, CVM

  • ‏ديسمبر 2010 - ‏يناير 2012



Ferring Pharmaceuticals, Middle East Area Regional Office

• Product Manager

  • ‏أبريل 2008 - ‏نوفمبر 2010

  Follow up on all marketing activities for the Urology & Gastroenterology line in the Middle East Region, which covers The Gulf; Iran.These marketing activities include:Develop tailored promotional tools as per countries' needs, starting by coming up with the idea, messages, and choosing appropriate clinical studies and follow up with graphic designers on the final lay out of the produced material.Analyze current market situation, gathering information about our products' sales and about competitor's activities in the market place.Prepare marketing reports periodically for the management in order to be aware of the market place dynamics to take necessary measures.Field visits to have more direct communication with the sales team, build rapport with major KOL customers and be aware of actual markets' needs.Develop marketing plans, either for new product launches or to reinforce an already existing product.Prepare plans of action and projects, on both levels; regionally as well as per country based on the market needs.Follow up on the execution of plans and projects, and to which extent they are meeting their previously-set objectives. Meet with different kind of suppliers, reviewing their existing offers and comparing to other available options in the market, taking into consideration quality of service, cost effectiveness and level of cooperation.



Novartis Pharma Services

• Switzerland
• Medical Practices
• 1 - 100 Employee

• CVS Line Representative

  • ‏ديسمبر 2003 - ‏أبريل 2008

  Managing overall sales and promotion of the company's most vibrant line, with three major products.Developing the marketing strategy plan based on the actual needs of the identified marketImplementing the marketing strategies, using the most efficient tools to match the needs of the local market.Conducting market research to segment target groups and potential costumers, analyze their interest and shape appropriate marketing messages per segment. Preparing and communicating wide variety of audio visual presentations (Group Meetings, Focus Groups Discussions, Round Table Discussions, Brain Storming Sessions and Workshops) for colleagues, potential costumers and regular customers.Widening network and maintaining relationships with all the Key Opinion Leaders, and groups of influence in the consumption habits within the local community. Following up consumption and orders at the public and private institutes.Achievements:Significantly exceeded budgets. Was rated 3.3 in end of year appraisal (that is a top performer), for the last three years in Novartis (2005-2007).Given the ISE Award (International Sales Excellence) being one of four best achievers in EEMEA, due to outstanding performance over a period of three years. Member in the Novartis Academy Program, Introduced both Diovan and Co-Diovan to the formulary of the MOH Health Centers. This was the results of a two-year process during which, with the help of my management, we succeeded to utilize all Novartis available resources in the best possible way.Started a Scientific Workshop Program, which was adopted by the Bahrain Defense Force Hospital/Cardiac Center to be part of their Continuous Medical Education System.

• Medical Representative CVS Line

  • ‏نوفمبر 2003 - ‏مارس 2008



Servier Company

• United States
• Technology, Information and Internet

• CVS &Metabolism, Medical Representative

  • ‏أبريل 2000 - ‏نوفمبر 2003

  Fully implementing the marketing strategies.Conducting group meetings in a small scale.Monitoring local stock level in government institutions as well as private. Fully implementing the marketing strategies.Conducting group meetings in a small scale.Monitoring local stock level in government institutions as well as private.