Experience

Moiz Foods

• Food and Beverage Services
• 1 - 100 Employee

• Area Sales Manager

  • Apr 2022 - Present



Khawaja Aerosole

• Multan, Punjab, Pakistan

• Regional Sales Manager

  • May 2021 - Apr 2022

  Looking after the business of Multan and Outstation Area including (Multan, Dera Ghazi Khan, Bahawalpur, Sahiwal,) Currently managing the 15 company resources including ASMs/TSEs/FSOs Managing the sales team in order to maximize the sale and meet/exceed the company set goals Developing brand specific and Area specific plan by keeping in view the competition to ensure business growth in Long and short Run Responsible for ensuring Primary and Secondary RTM Ensure Distributors profiling , managing their investments & ensure their ROI Always follow 100% implementation of company strategies in field never go or promote unethical things. Show less



Volka Food International Limited

• Pakistan
• Food and Beverage Manufacturing
• 700 & Above Employee

• Zonal Sales Manager

  • Jun 2020 - May 2021

  Responsible for 23 Distributions and 5 Territories (Multan A & B, Khanewal, Jhang, Vehari, & Jahania) Managing Forecast and Supply of Area Managing Investments of Distributors to ensure ROI Securing 1st position in growth YTD Managed to grow GT Channel of Area with Double Digit Supervising 8 Company resource in term of their business and personal counselling Looking after the business of 46 MLN and Field force of 32 DSR. Responsible for 23 Distributions and 5 Territories (Multan A & B, Khanewal, Jhang, Vehari, & Jahania) Managing Forecast and Supply of Area Managing Investments of Distributors to ensure ROI Securing 1st position in growth YTD Managed to grow GT Channel of Area with Double Digit Supervising 8 Company resource in term of their business and personal counselling Looking after the business of 46 MLN and Field force of 32 DSR.



Dairyland (Pvt.) Ltd.

• Pakistan
• Food and Beverage Services
• 1 - 100 Employee

• Area Sales Manager

  • Jul 2018 - Jun 2020

  Looking after Dairy category UHT, Tea Creamer, Butter, Cheese, Cream, Juices, Desi Ghee & Pasteurized Milk. Via Direct Distribution, sole and sub-distribution model, responsible to manage 3 territories, covering entire south Punjab region. Major responsibility was to deliver desired results through effective team management. Working on new towns & Trade expansion Numeric Distribution, Weighted Distribution, Merchandising, Projects planning to enhance business. Hiring & coaching of sales staff. Show less



Fauji Foods Limited

• Dairy Product Manufacturing
• 300 - 400 Employee

• Area Sales Manager

  • Apr 2015 - Jun 2018

  Errands comprise accomplishments of specified sales volumes and other targets, association and expansion of business, management of staff and distribution. • Daily monitoring of Invoicing & retailing for the assigned brands & SKUs on area level for Direct & Handler Distributors, • Distributor & Handler’s stocks cross checking, investment calculation, • Daily follow up of Handler, Direct Distributor & SDs invoicing & retailing status against assigned Target, • Auditing of company assets over Handler & Distributors, • New sales horizon exploration, projecting, planning & executions, • Incessant checking of product productivity for allocated brand & reporting to RSM, • Monitoring & analyzing Numeric & Weighted distribution targets assigned to the area-region for assigned brand, • Assist RSM in cycle activities implementation as per plan in the region for the brand, • Managing Primary & Secondary Sales & target achievement of Fauji Foods all brands for Multan Area, • Looking after 3 territories of Multan area, Multan Territory, Muzaffar Garh Territory, & Bahawalpur territory, • Managing 49 Sub Distributors, 2 Direct Distributors & 3 handler in Multan area, • Managing Sales staff of 3 Territory Managers, 1 Business Development Officers & 2 Merchandisers & directly report to Regional Sales Manager, • On Job & Off Job training Territory Managers and Business Development Officer, Merchandisers & Sales Staff, • Managing & strengthening distribution sales operations & seizing new horizon to improve dairy sales, • Project designing, implementation & execution for products, • Trade Rebate forecasting against assigned targets, • Business financial calculations, resource deployment & infrastructure management, • Route updation, frequency setting & OB/Salesman deployment against set parameters, • Updation of supervisors to (RSM) with Sales analysis, Show less



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• Territory Sales Manager

  • Jul 2012 - Mar 2015

  Responsibilities:Distribution Management: Properly implementation of company polices and inventory management.Territory Management: Managing the assign territory with coverage of shops and building PR with customers. Team management: Training and development of team members and also doing personal counseling.; Organizing and managing the operations of General Trade of Sahiwal territory.Responsible for range sale in retail business.Responsible of the achievements of primary and secondary targets.Also working on trade coverageImplementing best warehouse practices.Inventory Management. Show less

• Logistics Officer

  • Feb 2009 - Jun 2012

  Responsibilities:Maintaining the efficiency of Dedicated Fleet more than 98 %.Rate Negotiations with the Transporter.Maintaining the Stock Level at all Warehouses according to the ordering and replenishment. Deliveries of the stock to the distributors within 24 Hours of getting the orders from Sales.Handling Product Quality Complaint.Ensure Timely billing of Transporters and Contractors.Labor Managing according to Shifts on Daily and Weekly Basis.Ensure Safety of and build Safety plans for WH and Loading area.Responsible of Internal & External Audits.Preparation of periodic reports and departmental performance.Make recommendations on performance of subordinates; give input for annual appraisals, increments and promotions. Make recommendation for contract renewal.Achievements:Highest Dispatch of 1.99 M LPD on single distribution channel.Successfully Replenishment of stock on other warehousesShifted the dispatches from open vehicles to dedicated vehicles to control product loses and as well as for timely deliveries.97 % efficiency in Long haul vehicles. Show less

• Warehouse Officer

  • Apr 2008 - Jan 2009

  Following are key job specifications:Ensure the redressing of stock conducted in the same truck in which it is damaged.Ensure that 24 hours damages are blocked in system.Ensure that cleaning of aisles as well as of stock and the warehouse executed as per the checklist attached in every shift.Ensure that all damages are removed and there are no short pallet as well as that FIFO is followed in ITN as well as sales dispatch.Planning and executing that plan for dedicated fleet in efficient manner so that efficiency of dedicated fleet can be achieved with fulfillment of dispatches to distributors as per agreed timeline.Coordinating with sales team for efficient and timely disbursement of stocks as per sales planCoordinating with satellite warehouse and South plant warehouse for stock replenishment as per requirement.Achievements:Reduce W/H (Finish Goods) losses to 0.05%.Implementation of production stacking as per SKU wise & pallet number wise.Control and reduce vehicle turn over time up to 50%. Show less



Borjan Pvt (Ltd).

• Pakistan
• Retail
• 200 - 300 Employee

• Branch Manager

  • Jan 2006 - Mar 2008

  DUTIES & RESPONSIBILITIES Sales Activities I was responsible to handling and overseeing all the day-to-day processes that are carried out in the respective area, driving sales and profits for the company in the respective area, guiding team to meet sales targets, identifying staff coaching needs, reviewing staff performance and completing reporting information and administrative duties.Other tasks including assisting customers as needed, ensuring customers receive quality service and products, dealing with complaints, budgeting and accounting, reviewing inventory and sales records and coordinating sales promotions, managing the product inventory, salespersons, goods for display, sales, etc. I was taking care of the interests of the store managers in his sales team, as they are the ones who are in direct contact with the consumers, supervising and participating in recruiting by taking interviews of eligible candidates, training and developing the employees and salespersons to increase sales and serve the consumers in a better manner, paying special attention to place goods and products that will attract the attention of consumers. I was carrying out the workplace scheduling processes, participating in the team development activities which enable employees to bond together and work as a team, coordinating with the hire management regarding the setting of policies and strategies which are likely to be successful in the respective area, preparing plans and advertising policies that would create new customers for the business, determining how many goods are actually on display, how many products are in the store inventory, what are the primary demands of customers. Marketing Activities Visited the market to Introduce Company and supervise the activities of the company. Marketing research for competitor’s perspective and customer’s perspective as well. Assessed trend of prevailing market Proposes sales promotion schemes to counter the competition. Show less