Experience

RobbP Media | Digtal Marketing Agency
• United States
• Advertising Services
• Digital Marketing Manager

  • Jan 2018 - Present


SJS International Lahore

• Digital Marketing Manager

  • Nov 2018 - Apr 2022

  Social Media Marketing (facebook & Instagram). Social Media Community Management. YouTube Advertisement / Video Marketing Campaigns. Video Discovery Ads, In-Stream (Skippable & Non-Skippable) Ads, Bumper Ads. PR Collaboration with Bloggers all over Pakistan to Increase Brand Awareness. Promoting brand/products via SMS/Whatsapp Marketing. Social Media Content Planning & Scheduling. Keeping an eye on Facebook & Instagram Insights to drive the energies in the right direction. Hands-on experience with Google Adwords Campaigns. Show less



Flattechs

• Pakistan
• Technology, Information and Internet
• 1 - 100 Employee

• SEO Expert & Social Media Manager

  • Nov 2017 - Apr 2022

  Overall Work Experience - Website audit - Keyword Research, Analysis, and implementation - Onsite changes Recommendations according to leads generation - Manage and execute online link building strategy + advance link building strategies - Contact and negotiate with webmasters in relevant industry - In-depth analysis of potential inbound links to meet quality standards - Coordinating guest-posts on related blogs - Competitor analysis - keep track and decode their link building strategies - Identifying and removing any potentially harmful backlinks that could negatively affect website’s ranking - Must have knowledge about Google Analytics and Webmaster Console. - Familiarity with third-party SEO analytics solutions such as Moz, Ahrefs, SEMrush etc. - Devising strategies to drive online traffic to the company website - Developing and leading digital marketing campaigns - Overseeing the social media strategy for the company - Designing a campaign concept, storyboard and related documentation - Developing jaw-dropping content for presentations, videos, blogs, newsletters, etc. - Delivering campaign conversion KPI’s and strategies to improve the ROI - Developing and driving overall brand value, engagement and market share gains - Analyzing data to identify problems and/or opportunities - Google penalty analysis to determine causes of website traffic and ranking declines and formulating action plans to address relevant issues. - Off-page SEO and link profile health analysis off-page SEO analysis, link profile analysis and link profile - Cleanup/link removal campaigns. - Positive attitude and go getter personality SEO Tools Used - Google Webmaster Tool - Alexa & SERP Traffic Rank Checker - Google Keyword Planner - Ahref & Buzzstream - Open Site Explorer - SEMRush and more Show less



Fiverr.com

• WordPress and Shopify Developer

  • Jun 2016 - Apr 2022

  - Full command in WordPress site development. - Best experience in Shopify e-commerce platforms. - Exposure in building a site from scratch. - More than 3 years of experience. - Full command in WordPress site development. - Best experience in Shopify e-commerce platforms. - Exposure in building a site from scratch. - More than 3 years of experience.


YesMasters Inc.
• United States
• Real Estate
• 1 - 100 Employee
• Social Media & SEO Manager

  • Feb 2020 - Mar 2022