Experience

Nayel & Bin Harmal Investment Co

• United Arab Emirates
• Investment Management
• 1 - 100 Employee

• Senior Marketing Executive | Creative Lead

  • Jan 2016 - Present

  MARKETING & EVENTS MANAGEMENT-Leading the planning and development of marketing plans for NBHI & Bawadi mall's-Driving effective integrated marketing campaigns to achieve business objectives, such as increasing foot traffic and sales.-Researching new opportunities and ideas for events that align with the brand's values and target audience.-Developing and executing creative event concepts that engage customers and align with marketing objectives.-Managing all aspects of event operations, including venue preparation, decoration, staffing, and execution of games, to ensure they meet marketing goals.-Evaluating personnel and providing performance reviews and feedback to improve marketing and event execution.-Ensuring smooth event completion and addressing any issues that may arise to protect the brand's reputation.GRAPHIC DESIGN-Art direction for all advertising and branding work for the NBHI group.-Collaborating with the creative team to develop visually compelling designs that align with brand guidelines and marketing objectives.-Providing art direction for all marketing materials including print, digital and social media campaigns.-Ensuring all visual elements are consistent with overall branding strategy and messaging.-Providing direction and oversight for high-quality visual elements that meet industry standards.-Leading the design and development of corporate identity and branding for all companies under the NBHI group to ensure a cohesive brand image.SOCIAL MEDIA-Creating high-quality, engaging, and shareable visual, written and video content for social media platforms-Developing and implementing social media plan to increase brand awareness, drive engagement, and generate leads-Building and maintaining relationships with social media influencers-Staying up-to-date with the latest social media trends and tools-Launching new campaigns and promotions to increase brand visibility Show less

• Art Director

  • Jan 2014 - Dec 2015

  - Utilizing various design elements such as photographs and artwork to create visually appealing designs.- Understanding the goals and target audience of marketing campaigns and positioning designs accordingly.- Reviewing project details, including objectives and budget, to ensure high-quality design deliverables.- Collaborating with copywriters to generate creative design ideas.- Presenting designs to clients and incorporating their feedback to achieve their desired results.- Managing project budgets and schedules while identifying cost-saving solutions.- Continuously improving the design process and output quality.- Building and maintaining the reputation of the art department and organization.- Coordinating the transition of creative materials to other departments.- Commissioning and overseeing artwork and photoshoots.- Developing multiple concepts for assigned products and campaigns, in partnership with senior copywriters and the account team.- Directing photographers, illustrators, designers, and production staff to ensure the proper execution of campaign elements. Show less



The American University in the Emirates (AUE)

• United Arab Emirates
• Higher Education
• 300 - 400 Employee

• Course Instructor

  • Mar 2022 - Apr 2022

  - Develop and implement curriculum for graphic design courses, incorporating industry-standard software and techniques. - Deliver lectures, lead design workshops, and provide one-on-one instruction to students. - Create and assign projects and assignments that align with course objectives and assess student understanding. - Utilize various teaching methods to accommodate different learning styles and engage students in active learning. - Evaluate and provide feedback on student work, including oral and written evaluations. - Keep up to date with the latest design trends and industry developments to ensure that the curriculum is current and relevant. - Collaborate with other design faculty and staff to create a cohesive design program and share resources. - Provide support and guidance to students as they prepare for internships and job opportunities in the design field. Show less



Touch Points

• Amman - Jordan

• Assistant Creative Director

  • Jul 2013 - Dec 2013

  - Assisting the Creative Director in developing and implementing the overall creative vision for projects. - Collaborating with cross-functional teams to generate and execute creative concepts. - Presenting ideas and campaigns to clients and internal stakeholders. - Providing guidance and mentorship to junior team members. - Staying current with industry trends and innovations in design, advertising, and marketing. - Managing budgets and timelines for projects. - Participating in new business pitches and proposals. - Reviewing and approving final designs, layouts, and production materials. - Developing and maintaining relationships with clients and vendors. - Delegating tasks to the members of the design team and providing counsel on all aspects of the project. - Supervising the assessment of all graphic materials to ensure quality and accuracy of design. - Being responsible for Touchpoints corporate design efforts including the Annual Shareholder’s Report and executive presentations. - Working closely with the Touchpoints Social Media Manager on graphics for social platforms. - Setting Touchpoints graphic standards and establishing style guides. - Having experience as a senior designer in a design studio with excellent project management skills. - Concepting and building new and innovative online marketing campaigns and brand initiatives alongside the Creative Director, Senior Art Director, and marketing team. - Consistently collaborating with and actively mentoring the team of designers. - Continuously seeking out new opportunities for creative growth and development. Show less



United Traders Inc.

• Arkansas, United States

• Senior Graphic Designer / Marketing Officer

  • Dec 2012 - Jun 2013



A3 Marketing & Communications

• Advertising Services

• Senior Graphic Designer

  • Nov 2009 - Nov 2012

  - Creating visual concepts for various mediums such as print, digital, and social media. - Designing and producing graphics for branding, marketing, and advertising campaigns. - Leading design projects from concept to completion, managing junior designers, and collaborating with cross-functional teams. - Designing user interfaces and user experiences for websites and mobile apps. - Developing and maintaining design guidelines, style guides, and brand standards. - Collaborating with copywriters, photographers, and other designers to develop creative concepts. - Staying current with design trends and technologies, and continuously improving design skills and knowledge. - Presenting designs and concepts to clients and stakeholders, and gathering feedback and making revisions as necessary. - Conducted market research and analysis to understand the target audience and cultural nuances specific to Saudi Arabia, adapting design strategies and visual language to effectively communicate with the local market. - Utilized knowledge of cultural and religious sensitivities to create designs that were appropriate and appealing to the Saudi Arabian audience. Show less



Elevate creative

• Jordan
• Advertising Services
• 1 - 100 Employee

• Senior Graphic Designer

  • Jun 2008 - Jun 2009

  - Creating designs for marketing materials such as brochures, flyers, posters, and billboards. - Designing logos and branding elements for companies and organizations. - Designing website layouts and elements, including creating graphics, icons, and banners. - Creating illustrations and infographics to communicate information in an engaging and visually appealing way. - Designing product packaging and labeling. - Designing presentations and slide decks for business meetings and events. - Creating graphics and animation for videos and digital content. - Designing print and digital ads for magazines, newspapers, and online platforms. - Designing trade show booths and exhibit displays. Show less