Marketing Lead

• Nov 2022 - Present

Overlook companies' all marketing activities. Overlook companies' all marketing activities.

Sales, Marketing, Sales & Distribution and Supply Chain Management support provider

• Jan 2017 - Present

1. Sales & Marketing Strategy formulation 2. IMC aligning with the Strategy, Creative design and Packaging solution 3. Implementation and production 4. Sales and Distribution network making and operation management 5. Supply Chain Management establishment and operation 6. Project Profile Making and Project Fund management 7. Project management 8. Legal documentation and support to get legal licenses i.e. Trade License, Joint Stock, BSTI and others 9. Digital platform management and reinforce Show less

Head Of Marketing

• Apr 2020 - Nov 2022

Head of Corporate Sales and Marketing

• Jun 2019 - Mar 2020

Lead the Brand Marketing team on planning, preparing and executing strategies aligning with companies objectives and goal. Ensure Corporate Sales and outlet operation excellence with maximum output and cost efficiency on expenditure. However the concise responsibility are as: Marketing & Branding • Market analysis and planning Sales & Marketing Promotion, Events, Visibility drive o Analysis includes SWOT, market trend & gap, consumer behavior & purchase power, per capita consumption, competitors and their activities, market share • Formulate Strategies to achieve organization goal and contingencies to handle crisis • Market visit and carry out market survey to figure out the opportunity • R&D and New Product Development to be introduced in the market • Integrated Marketing Communication; Planning & Implementation, PR • Handling Creative Agencies, Media Planning & Execution, Vendor management • Product positioning and Segmenting subsequently Packaging design and production • Raw & Packaging material planning & sourcing to meet the demand • Prepare yearly, half yearly and monthly budget aligning with the Marketing Plan Corporate Sales Marketing • Help to Plan and control of the Corporate Sales through o Fixing Target aligning with organizational objective o Sales Promotion such as Trade Promo, Consumer Promo  Yearly, Monthly and to catch up Short Fall • Managing the Flagship outlet and establish new outlets/franchises • Manage alternative channel and cart sell Trade Marketing • Create New Outlet, Franchisees and Booth for Product selling • POSM Design, Development and Implementation • Specific Trade Promo Design and Implementation aligning with Sales Target • Ensure proper Trade Visibility through Shop Sign, Shop Branding, Merchandising • Events & Activations at Trade level to drive secondary sales • Prepare and execute Budget for the year/month/special activities and execute Show less

Deputy General Manager

• Jan 2017 - Jun 2019

Dealt with Raw and Pack materials sourcing and product R&D to manufacturing, creative designs and art work of packaging, making sales plan and execution supported my marketing initiative and brand building activities to achieve companies objective. Dealt with Raw and Pack materials sourcing and product R&D to manufacturing, creative designs and art work of packaging, making sales plan and execution supported my marketing initiative and brand building activities to achieve companies objective.

Trade Marketing & Sales Operations Manager

• Jul 2015 - Dec 2016

Core duties and responsibilities include the following: •Brand portfolio: Olitalia, Pasta Zara, Tong Garden, National & Dano (Dano in Modern Trades Only. • Develop an in-depth knowledge of FFL core products via successful completion of required sales training program, and utilize this knowledge to successfully lead Sales Support operations. • Manage a successful sales support team including Trade Marketing, Channel Management and Claim Management. • Work closely with Head of Sales & Marketing to create and maintain a world-class Sales culture, focused on delivering results by providing ongoing coaching and development of sales support staff. • Consistently ensure that business is conducted with integrity at all times and that behavior aligns with FFL values. • Serve as the main point of contact for Sales Team and address calls for most general business issues as appropriate. • Work closely with Head of Sales & Marketing to drive strategy through discussions with Sales Team. • Effectively manage Sales Operations expenses to ensure delivery of internal gross margin goals. • Act as a liaison/partner between the Sales Team and other internal customers. • Remain knowledgeable of key processes, business initiatives and internal resources in order to assist the sales team and recruitment in accomplishing company goals. • Work closely with Sales Managers and expand business coverage. • Work closely with Trade Marketing to create, implement, and track successful marketing campaigns that maximize FFL visibility with retails and institutions. • Continuously research and remain knowledgeable of industry trends and competition. • Attend conferences and professional association meetings and promote FFL products and brands to increase leads and drive sales. • Provide functional supervision to the Trade Marketing, Channel Management and Claim Management Team. Show less

Corporate Brand Manager

• Dec 2014 - Jun 2015

In short my responsibilities include: 1. Plan and execute the yearly marketing activities of relevant concerns. 2. Lead the Brand Team. 3. Creative agencies management. 4. Event & Activation agencies management. 5. Plan and execute ATL & BTL. 6. Vendor Management. 4. Lead the Brand Team. In short my responsibilities include: 1. Plan and execute the yearly marketing activities of relevant concerns. 2. Lead the Brand Team. 3. Creative agencies management. 4. Event & Activation agencies management. 5. Plan and execute ATL & BTL. 6. Vendor Management. 4. Lead the Brand Team.

Brand Manager

• Jan 2012 - Nov 2014

Look after all the Three brands (Bellissimo ice cream, Za 'n Zee ice cream & Kazi Farms Frozen Foods) related activities. Look after all the Three brands (Bellissimo ice cream, Za 'n Zee ice cream & Kazi Farms Frozen Foods) related activities.

Asst. Manager-Brand

• Jul 2007 - Dec 2011

Look after the creative works & activation of the Brand (IGLOO). Look after the creative works & activation of the Brand (IGLOO).

Marketing Executive

• Jun 2001 - Feb 2004

Assist Marketing Manager in preparing and implementing marketing activities. Assist Marketing Manager in preparing and implementing marketing activities.