Experience

Burjeel Hospital for Advanced Surgery, Dubai

• United Arab Emirates
• Hospitals and Health Care
• 100 - 200 Employee

• MARKETING EXECUTIVE

  • Sep 2013 - Present

  Manage an effective, efficient and productive Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed. Provide significant input into the annual marketing plan, specifically: sales forecasts,market trends, competitive activity and required sales effort), potential for future growth and profit contribution, potential competitors), required sales promotion programme (taking into consideration marketing strengths relative to competitors, selling opportunities and patient needs and attitudes) and the marketing materials needed to accomplish the goals. Develop Disease Management analyses of therapeutic areas of relevance, and strategic assessments of the company’s products in international market. Form informal networks with company senior management, updating them on a regular basis on developments within Marketing, and working with them on cross-functional projects. Develop ongoing liaison with key opinion leaders, patient support groups and other healthcare organisations to ensure that significant developments in the field are identified and monitored. Work in conjunction with the medical department and Clinical Research Manager/Medical Director to develop programmes and phase IV trials to support marketing. Provide assistance with preparation of submissions to regulatory agencies, tender boards and hospital formularies. Ensure effective team communication throughout the marketing department through the application of suitable reporting systems and structures and the identification and provision of appropriate training.