Mohammad Saiful Islam

National Sales Manager at Fair Electronics Limited, Fair Group
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Contact Information
Location
Dhaka, Bangladesh, BD
Languages
  • Bengali Native or bilingual proficiency
  • English Full professional proficiency
  • Hindi Limited working proficiency

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Credentials

  • Certified as Outstanding Sports Manager
    University of Dhaka
    Aug, 2001
    - Sep, 2024

Experience

    • National Sales Manager
      • Oct 2020 - Present

      Responsibilities: Responsible for nationwide retail operations and partner/dealer sales, Manpower planning and forecasting, Training and development planning of retail staffs/supervisors on customer service techniques and sales administration, staffs productivity, business expansion, showroom layout and planogram implementation, credit policy/determination and recovery, corporate and institution sales, exchange sales, installment sales, maintaining sustainable growth on every sector’s sales, product planning and distribution, ensuring after sales service etc. Moreover part of promotion planning, campaign and communication planning and more of implementation, Capex and Opex planning vs implementation, feasibility of new showrooms/partners, breakeven and profitability maintaining, ultimately responsible for P&L of the channel. Managing team of 3 Regional Managers, 6 Area Managers, 70 Territory Managers/Executives and other staffs. Achievements: Channel sales got an aggressive pace of growth which is currently 60% net against last year, massive expansion with 100 partners and 20 own showrooms inclusion till now, expected to close the year with 100% net value growth. These all, have been achieving within approved credit frame. Consistently working for a sustainable channel development, value and market intelligence based team building, above all to create a unique and secure position of the brand in the heart of customers etc. Show less

    • General Manager
      • Jan 2020 - Sep 2020

      Responsibilities: Looked after each and every aspect of Showroom Operations and dealer sales. Recruitment, Training and development of showroom staffs on customer service techniques, different sales techniques and administration, sales productivity, commercial look of the premises, merchandising/display management, showroom layout and planogram implementation, credit policy/determination and recovery, corporate and institution sales, exchange sales, installment sales, maintaining sustainable growth on every sector’s sales, market expansion, product planning and distribution etc are the core jobs I was dealing with. Moreover promotion planning, campaign and communication planning and implementation, Capex and Opex planning vs implementation, feasibility of new showrooms/sub-dealers, breakeven and profitability maintaining of showrooms, ultimately responsible for P&L of the channel. Managed team of 9 Divisional Managers, 5 Regional Managers, 65 Showroom Managers, 240 showroom staffs including part time employees, specialists and relevant supervisors. Achievements: The channel had been running with 175% value growth and 187% product growth, expected to close the year with 200% value growth. Successfully converted credit to cash based dealer sales. Pragmatic market expansion plan of 25 showrooms and 150 dealers. Built up a knowledgeable, consistent and driving team and confident to move on with distinct achievement and position positively. Show less

    • Bangladesh
    • Food and Beverage Services
    • 100 - 200 Employee
    • Head of Retail Chain Business
      • Aug 2016 - Dec 2019

      Responsibilities: Formation of company, proceedings for loan and funding, structural framing the company, hiring of experts in particular area of business, their orientation and development, management of information system, entire supply chain development and management, sourcing best places to open of outlets, outlet operations management, all sorts of communication and promotion management, above all P&L management of those concerns. Achievements: Channel created outstanding foothold in grocery market, profitability above average industry level, private lebel branding from inception to ensure better profitability and strong backward channel, started direct import of overseas demandable products, uphold the image of group in corporate arena etc. And were stepping ahead with distinct position and endeavor. Show less

    • Bangladesh
    • Food and Beverage Services
    • 700 & Above Employee
    • General Manager
      • Nov 2015 - Jul 2016

      Responsibilities: Was responsible for all contracts and lease agreement with key stakeholders and clients, interpreted financial data and drawing conclusions, analyzed operating costs and efficiency, identified skills gaps and devise hiring strategies, won business from key target clients,implemented systems that reward good staff performance and competence, liaison with key strategies suppliers and customers to define KPI’s, reviewed and monitoring all budget expenditure, motivated and provided strong leadership to all departments, developed the company’s commercial processes including account management and marketing. Key Achievement: In last couple of months, coverage of the channel got double and turnover growth is 300%. Channel received pragmatic Business Plan, Master budget, Positioning, Promotion and communication plan, ERP modification, Productivity calculation, Expansion plan and retail mapping, Manpower planning and forecasting, TNA and annual training scheduling, Outlet Reviving program, SCM and Financial management etc, running with a distinct pace. Show less

    • Sr. Manager, Industrial, Institutional and Departmental Store Sales
      • Aug 2014 - Nov 2015

      Responsibilities:Led a team of five Corporate/Root level channels; as • Department Stores Sales: It’s like Shop in shop concept/Brand corner. Deals with all the departments store/modern shops/Retail chain shops round the country. • Corporate/Institution Sales: deals with all footwear and non-footwear products and selling to all corporate and institutions round the country.• Industrial Sales: deals with Industrial safety shoes and other safety shoes. All the manufacturing local and MNCs are clients around the country. • Direct Sales: deals with Defense Arm forces, BGB, Bangladesh Police, Bangladesh Ansar, Coast Guard Bangladesh, City Corporation, Bangladesh postage, WASA and other government bodies. • Rural Sale Program: RSP is jointly working with CARE Bangladesh, serving the deprived and underprivileged rural and grass root people of Bangladesh. In charge of Market development and Sales goal, exploring opportunities in those particular areas, prepare monthly and quarterly target and budget of all 5 channels, ensure consistent high end growth & EBIT of businesses as per business plan objectives, ensure product planning, freezing, receiving as per requirement, visit and follow up of different potential corporate offices, institutions, govt. organizations, department stores and rural hubs to enhance business relationship, liaison with regional people as and when required basis etc. Key achievement: Met the company’s challenging goals habitually i.e. against target 135% and against last year 170%, was very much focused on unveiling/exploration of market potentials with a professional approach, aimed the best possible customer services and taken hold of lion’s share of market volume. Ultimate mission was conversion of clients into raving fan. Show less

    • Retail Operations Manager
      • May 2011 - Jul 2014

      Duties/Responsibilities:Managed nearly on every aspect of store operations, Recruited, Trained and developed store staff in customer service techniques, sales administration, team productivity, commercial look of the premises, per sft sales, sustainable growth etc. Monitored and implemented corporate programs in sales, distribution, and merchandising. Directed large store team to create a sales environment that consistently met expected sales goals and reduced operating costs. Managed team of 6 Area Managers, 110 Store Managers, 540 store staff including part time employees, specialists and relevant supervisors. Zone shares 34% national market size.Key achievements:Leader of “Top Store Operation Team”, achieved 116% highest business growth and highest market expansion in 2012; achieved 110% business growth, which was second highest and highest market expansion in 2013. Explored the entire untapped markets in deemed zone, shaped full grown both in coverage and service; hands on manager with strong expertise to exceed sales and prior budgets every fiscal year; Earned title of “Special Projects Captain” due to ability to organize and execute large scale department reorganization; coached individuals, achieving a promotion rate of ~ 35% (one to two levels above initial position); set records in shrink reduction, safety and apprehension; In the total tenure acting as deputy of superior. Show less

    • Retail Area Manager
      • Mar 2008 - May 2011

      Responsibilities:Responsible for sustainable sales growth and virtual development target; overall market expansion; to deal with the institutional and corporate bodies; store based administration, operations, recruitment, transfer, training and development; merchandise and distribution proposal; competitors monitoring and study; and above all company representative in that particular areas.Key Achievements: “Top Area Manager” for consecutive three years for Highest growth i.e. 2008 (136%), 2009 (131%) and 2010(122%); several times awarded for highest growth in different occasional sales i.e. Eidul Fitre, Eidul Azha, institutional and corporate sales; As Inventory Captain, evaluated inventory and ensured availability of products to guarantee the best customer services; enjoyed the extended responsibilities, had been acting as deputy of superior, awarded for highest market expansion and staff productivity, executed the Mega Store concept i.e. world largest shoe store in a single floor, continuous growth in sales which is above and beyond of management expectation, had been working with company core sales training team etc. Show less

    • India
    • Hospitals and Health Care
    • 700 & Above Employee
    • Relationship Manager, Corporate Business Development
      • Feb 2007 - Feb 2008

      Duties/Responsibilities: To explore and develop the corporate market for tertiary level hospital services; acting like Account Manager/Relationship Manager for certain number of multinational companies, multinational banks, Embassies, UN missions organizations and multinational NGOs/Donor agencies; building the image of legendary corporate health care services through different types of promotions and communications; collecting customer feedback in a courteous, efficient and timely manner; after all, meeting the company revenue goals and objectives. Key achievements: Maximum number of local and multinational organizations bonded with Apollo through me, instigated new promotional ideas and events, maintained excellent working relationships with colleagues and clients alike and shown high skill at networking and influencing at multiple levels as well. Developed and supported a cross functional culture of continuous improvement. Show less

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Nutrition Officer
      • Jan 2004 - Jan 2007

      Duties/Responsibilities: To promote the nutritional products to the Corporate customers/Institutions through one to one marketing; availability, visibility and distribution of the products; exploration and development of the Corporate customers, all sorts of after sales services etc. Coming up with solutions to tackle the activities of competitors. Key Achievements: Executed first “Corporate Concept” for Nutritional products, Strong foothold on the corporate environment, enjoyed 100% share of the upholding corporate etc, being awarded in marketing intelligence knowledge test. Regularly delivered “above and beyond expectation”, encouraged and reward performers, always assisted non performers to do better. Built skills in proposal writing, presentation, bid negotiation and new business development. Show less

    • Italy
    • Tobacco
    • 1 - 100 Employee
    • Leaf Officer
      • Dec 2002 - Dec 2003

      » Duties/Responsibilities: Management of leaf operational activitites like leaf cultivation, yield, processing, leaf buying, storage, primary treatment for green leaf blending, supply chain management, administration, casual sta recruitment locally in the Jhenaidah Leaf Region. » Key Achievements: Had an outstanding performance in the leaf operation activities, company nominated buyer of leaf and other supporting activities, like Environment, health and safety, agronomic research, locally conducted training etc. Show less

Education

  • University of Dhaka
    Bachelor of Science (B.Sc.), Geography and Environment
    1996 - 2001
  • University of Dhaka
    Master of Science (M.Sc.), Environment Management
    2001 - 2002
  • Eastern University
    Master of Business Administration (MBA), Marketing and HRM
    2005 - 2006

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