Performance Marketing

• Apr 2022 - Present

Handling multiple paid marketing channels from planning to reporting, including, but not limited to: - Google Search Engine Marketing (SEM) - Google Universal App Campaign (UAC) - Google Youtube Campaign - Google Display Network (GDN) - Google Shopping Campaign - Meta Ads (facebook & instagram) - Apple Search Ads - Tokopedia Ads (TopAds) - Shopee Ads (Shopee Ads) Handling multiple paid marketing channels from planning to reporting, including, but not limited to: - Google Search Engine Marketing (SEM) - Google Universal App Campaign (UAC) - Google Youtube Campaign - Google Display Network (GDN) - Google Shopping Campaign - Meta Ads (facebook & instagram) - Apple Search Ads - Tokopedia Ads (TopAds) - Shopee Ads (Shopee Ads)

Chief Of Operations

• Nov 2018 - Apr 2022

Kopi Bojo is a startup coffee-to-go business in Jakarta, founded in December 2018. I work closely with the operational coordinator, marketing & social media, and finance to deliver results of strategic initiative on day-to-day, quarter to quarter basis. My key contribution and responsibilities include but are not limited to: - Streamlined business administrative process and save up to 90% working time across all divisions. - Developed & Implement an employee & store evaluation system which aligned with the company’s reward & punishment policy. - Develop & oversee strategic initiatives to increase sales together with the marketing agency & internal marketing & social media team. - Oversee the online channels such as grabfood, gofood, shopeefood, shopee mall & tokopedia - Execute basic purchasing & inventory management tasks - Execute HR-related basic tasks including payroll, contract management, and recruitment Show less

Operations Manager

• Oct 2016 - Nov 2018

Responsible for managing existing operational on day to day basis, including assessments, reports, business developments, and marketing. Key Contributions: - Decreased COGS by 10% by actively looking for vendors, and maintaining good business relations. - Developed New Revenue Stream by creating catering service, corporate monthly billing system, consultation program, and more. Responsible for managing existing operational on day to day basis, including assessments, reports, business developments, and marketing. Key Contributions: - Decreased COGS by 10% by actively looking for vendors, and maintaining good business relations. - Developed New Revenue Stream by creating catering service, corporate monthly billing system, consultation program, and more.

Head Of Coffee Departement

• Feb 2015 - Oct 2016

Recruited to handle coffee-related operations and revenue streams starting from R&D, training, workshops, assessments, and providing coffee-related content for marketing & social media teams. Key Contributions: - Planned, Organize & Conducted 10+ coffee workshops including manual brew, latte art, espresso preparation, and advanced espresso knowledge. - Trained 80+ employees in coffee knowledge, from beginner to intermediate level. - Assisted HR in recruiting process including screening, formulating requirement standards, and interviewed 100+ operational level candidates. Show less

Project Officer

• May 2014 - Feb 2015

The project focused on finding like-minded baristas and develop them through trainings. The main responsibilities are: - Recruiting like-minded, young baristas - Conducting interviews for recruitments - Creating and developing barista coffee training module - Scoring and Monitoring junior & senior barista coffee training - Analyzing monthly training results Achievements include: - hired 80+ baristas - trained all hired baristas from zero to beginner level - Assisted HR in recruiting process, including screening, formulating requirement standards, and interviewed 100+ operational level candidate. - maintain 10+ store coffee quality by controlling SOP and brewing method Show less

Assistant Photographer

• Oct 2013 - May 2014