Mohammad Batta
Food Sales Manager at Palco For Import & Distribution- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Leadership/Team Building
Unipal General Trading CompanyJan, 2014- Nov, 2024 -
Leadership/Team Building
Unipal General Trading CompanyJan, 2011- Nov, 2024 -
Leadership/Team Building
Unipal General Trading CompanyJan, 2008- Nov, 2024 -
Time Management
Unipal General Trading CompanyJan, 2008- Nov, 2024 -
Customer Business Development (CBD1)
Unipal General Trading CompanyJan, 2007- Nov, 2024 -
Customer Business Development (CBD1)
Unipal General Trading CompanyJan, 2006- Nov, 2024
Experience
-
Palco For Import & Distribution
-
Palestine, State of
-
Manufacturing
-
1 - 100 Employee
-
Food Sales Manager
-
Jul 2020 - Present
Main Functions: ● Distribution of company brands: OSEM, Prigat juice, and Basmati rice owned by PALCO (Bonde Chef), on all commercial categories (retail, wholesale, HORECA and tenders). ● Managing, coaching and directing sales team. ● 2 supervisors reporting to me, with 9 Sales Reps & 1 coordinator. ● Creating sales opportunities to reach general goals, by setting sales priorities using the 80-20 principle. ● Establishing the department's budget and following up on its achievement on a monthly basis. ● Monitoring and evaluating coverage routes on a monthly basis, in order to adjust them according to priorities (100% distribution in 100% of the stores in 100% of the time). ● Preparing and discussing monthly meetings with suppliers (business review). ● Establishing a stock follow-up file, to identify missed opportunities in shortages and to end quantities that are approaching their expiration date. ● Discuss and review performance with top merchants (top 10) on the two categories (retail and wholesale), through a business review.
-
-
-
Private Business
-
West Bank & Jordan
-
Operations Manager
-
Nov 2018 - Jun 2020
• Real estate broker. • Set up private business (Hybrid Cars maintenance) with my brother in Jordan, starting with feasibility study, required training, and we finished the initial image for the project structure, and now in the first stage of implementation. • Real estate broker. • Set up private business (Hybrid Cars maintenance) with my brother in Jordan, starting with feasibility study, required training, and we finished the initial image for the project structure, and now in the first stage of implementation.
-
-
-
Ooredoo Palestine
-
Palestine, State of
-
Telecommunications
-
200 - 300 Employee
-
Sales Development Manager
-
Mar 2018 - Nov 2018
Main Functions: • Build positive perception about WM with stakeholders. • To coordinate \ implement plans and distribution strategies \ activities in cooperation with distributor and his representatives to ensure distribution objectives \ targets are met. • Ensure WM visibility in POS. • To visit distributors regularly to create an environment of sound business partnerships and to manage an effective and efficient cost distribution system. • To effectively execute agreed consumer and trade promotions and other activities for Ooredoo products. • Track the distributor’s activations Vs. Target on daily basis and properly manage the target.
-
-
-
Mega Supermarkt
-
Netherlands
-
Food and Beverage Services
-
Supermarket Owner
-
May 2015 - May 2018
I owned my private business for 3 years, and during this period from May-2015 till May-2018, I dedicated myself to this business. I owned my private business for 3 years, and during this period from May-2015 till May-2018, I dedicated myself to this business.
-
-
-
Near East For Distribution & Marketing
-
West Bank
-
Route Development Manager
-
Dec 2016 - Apr 2017
Main Functions: • Compare current sales routes with actual universe through field market scan. • Reassess the company plans for the stores shelving strategy and find the best way for improving it. • Evaluate the current sales structure and put the recommendations for the suitable coverage. • Evaluating the sales team attitude against the company goals & strategies. Main Functions: • Compare current sales routes with actual universe through field market scan. • Reassess the company plans for the stores shelving strategy and find the best way for improving it. • Evaluate the current sales structure and put the recommendations for the suitable coverage. • Evaluating the sales team attitude against the company goals & strategies.
-
-
-
Al-Safi For Import & Trade
-
Palestine, State of
-
Dairy Product Manufacturing
-
1 - 100 Employee
-
Sales Marketing Manager
-
Dec 2015 - Dec 2016
The Company is a soul distributor for the follow brands: (Arla Foods: Puck Cheese Milk Topping, Lurpack Ghee Butter, Ulker Labneh Pudding, Ecsakbi Toilet Paper, and a several brands in FMCG). Main Functions: • Building the Sales Team Capabilities, through the field visits, and evaluating the call steps made by the sales man, to cover the gaps. • Managing the salesmen routes, on daily basis and links them with daily targets. • Establish the mobile sales force (MSFA) system for the orders collections, which will help to invest more in time and reporting. • Building the basics of the sales department: price list, distribution, pricing position, annual forecast, market studies. • Stock management, through the safety stock control based on FIFO. • Key Accounts Management: we started the process with BRAVO branches, by signing the annual contract, which include the basics of sales (distribution, shelf share, POSM, RSP). • Building the annual marketing budget. • Sales forecast.
-
-
-
Gg
-
Hospitals and Health Care
-
Sales Manager
-
Apr 2015 - Dec 2015
The factory manufacturing personal care products for inside and outside Palestine: Main Functions: • Organize the sales team by making clear coverage routes based on area and customers split. • Building the department SOP’s. • Tracking the department progress through the score card and analyse it to find always best solution and alternatives to reach our agreed target based on the organization budget. • Maintain a good relation with the top customers. • Building the incentive scheme for the top customers, in order to achieve our target. • Develop our products awareness by changing the art works and shapes based on rigged market studies. • Building the company forecast for half year in parallel with marketing department. • Follow-up collections process, virtually non-existent debt.
-
-
-
Unipal General Trading Company
-
Palestine, State of
-
Food and Beverage Services
-
1 - 100 Employee
-
Merchandise Manager
-
Jul 2012 - Mar 2015
The Agents of Philip Morris International, Procter & Gamble, Gillette & Duracell, Braun, Wella, Heinz Food, Americana Food, XL Energy Drink, Kellogg’s. Main Functions: • Manage the activities of implementing the policies and procedures relating to Company’s in store loyalty program called Golden Stores, taking into consideration the approved business plan, budgets with suppliers, sales performance, stock levels and approved specifications and quality. • Responsible on building the loyalty programs for the company over Retailers Customers. • A Key player and being a member of company management consulting committee for Unipal in planning process for expanding current operations. • Holding the company all portfolio & establishing the PLANO GRAM based on the distribution list that we agreed on with the suppliers. • Responsible about 9 merchandisers in WB reporting to me directly and another 2 in GAZA remotely. • Keep the market fully loaded with Point of Sales Materials (POSM) with best utilization, which they sourced by the suppliers, and following on the whole process from production till we have them in the field. • Responsible about the market ATL & BTL execution in the field. • Direct follow up on the marketing events (promotions) in the field, through the merchandisers under my responsibility. • Building the availability & visibility reports, and to link them with Score Card, which show the progress of merchandising work to the administration. • Making exclusivity contracts for XL energy Drink in the Universities' Cafeterias, Coffees &Parks, and follow up on the Customers Claims. • Supervision on go to market strategy project, the project was to study the changes on the local market and how we can restructure the current team to help in achieving the company goals in terms of coverage and sales volume.
-
-
-
UNIPAL Central & West Africa
-
Cameroon
-
Manufacturing
-
1 - 100 Employee
-
Sales Consultant
-
Mar 2012 - Jun 2012
Again another assignment to Cameroon, Main Functions: • Helping the team to build the routes plan for modern trade. • Create, implement and control sales department standard operations procedures. • Training the team on PSF (Persuasive selling format). • Training the team on call steps. • Helping the team to build marketing activities inside the stores. • Helping the team to deplete some items has short expiry dates. • Training the modern trade supervisor, by following the procedures and how manage his team. • Identifying the POSM items and to deliver them to the market. • Building the Modern Trade Score Card and customer performance tracking reports.
-
-
-
Unipal General Trading Company
-
Palestine, State of
-
Food and Beverage Services
-
1 - 100 Employee
-
Merchandise Manager
-
Feb 2011 - Feb 2012
After returning from my assignment in Cameroon, I started a new mission to build merchandise team, and the Main Functions: • Establishing the merchandising team in UNIPAL, since it was the first approach within the company. • Training the merchandisers on call steps. • Preparing job description for the merchandisers. • Building the department SOPs (standard operational procedures). • Building the routes plan for the department, and to have clear targets for the company in terms of number of stores with their classifications.
-
-
-
UNIPAL Central & West Africa
-
Cameroon
-
Manufacturing
-
1 - 100 Employee
-
Sales Consultant
-
Oct 2010 - Jan 2011
I started special assignment to scan the market in order to build new company "Unipal C&WA" the soul distributor for P&G in Central & West Africa, and the Main Functions were: • To scan the market for the competition brands versus our company portfolio. • Building Unipal Price List. • Hiring good & qualified people for the market. • Building machine room. • Building good relation with the top customers. • Preparing training materials to sales team. I started special assignment to scan the market in order to build new company "Unipal C&WA" the soul distributor for P&G in Central & West Africa, and the Main Functions were: • To scan the market for the competition brands versus our company portfolio. • Building Unipal Price List. • Hiring good & qualified people for the market. • Building machine room. • Building good relation with the top customers. • Preparing training materials to sales team.
-
-
-
Unipal General Trading Company
-
Palestine, State of
-
Food and Beverage Services
-
1 - 100 Employee
-
Area Sales Supervisor
-
Oct 2009 - Sep 2010
Return Back to west bank after finished my assignment in Jordan, and my Main Functions:• To improve the sales for central unit.• Building good relations with the customers.• Training units' team on call steps and merchandising staff.
-
-
Sales Consultant
-
Jun 2009 - Sep 2009
Special assignment in Jordan - new branch, and the main functions:• To improve the relations with our customers.• Improve our image in the market.• Succeeding in suppliers’ visits to the market.• Collecting around 600 fridges from the market.• Depleting the remnants products in the warehouse.
-
-
Area Sales Supervisor
-
Apr 2008 - May 2009
I get another promotion to be a supervisor on Central Unit, and my main functions were:• Making a good relation and environment with the team.• To allocate the volume targets and the offers over team members.• Tracking the volume performance each single week, by monitoring the offers depletion in order to reach the unit target.• Succeeding the supplier’s visits to the market (P&G Team), and all the visits during this period were in central unit.In above of my main tasks, I received another assignment which was to manage new Key Account, our new distributor to the pharmacies " Medical supplies and services", and main topics were:• Creating score card for them.• Tracking their stocks by making safety stock level.• Randomly field visits with their sales team, to train them on building our shares inside the pharmacies.
-
-
Regular Sales Representative
-
Jan 2006 - Mar 2008
I get promoted to be regular sales rep, and my main functions:• To manage top customer located in the central unit.• To make sales plan for the customers located in the area, and make tracking plan each week.• Build estimation report for my customers.• Manage the offers allocation, in order to reach my volume targets.
-
-
Van Sales Representative
-
Nov 2004 - Dec 2005
I started my career path in a van sales rep, and my main tasks were:• To manage my customers in certain route.• Deliver my target.• Make 100% distribution in Jericho mineral water over the HORECA segment.
-
-
Education
-
1998 - 2003
Birzeit University
Bachelor's degree, Business Administration, Management and Operations -
1996 - 1998
Khalifa Secondary school
High School Diploma, Science School
Community
