Experience

Opontia

• Türkiye
• Retail
• 1 - 100 Employee

• Head of Brand Management KSA

  • Jul 2022 - Present

• Brand Manager

  • Dec 2021 - Jun 2022

• Business Development and Brand Operations Manager

  • Jul 2021 - Nov 2021



evive

• Category Manager

  • Oct 2018 - Aug 2021

  • Achievements: o Devised a pricing and brand strategy with the Strategy team to launch a new three-tier pricing model; achieved a 16% increase in gross profit.o Led a team of 3 account managers and 10+ merchandisers and consolidated a portfolio of 700+ SKUs across categories and channels. o Directed end-to-end Key Account Management activities for key accounts at national level which include Virgin Megastore, Noon, Amazon, Duty-Free, Key Apple Retailers (KSA).• Specialized in development of all-round business (purchasing, contracts, sales and operational enablement) for key accounts. • Provide leadership to coworkers through coaching, feedback, development goals, and performance management• Stakeholder partnering, Performance management, Sourcing strategy development, Category management, Supplier Relationship management• Responsible for supplier contracting and negotiations; supplier qualification; and establishing quality processes/resolving quality issues• Proactively managing supplier performance through obtaining feedback and performance metrics via the Performance Management framework• Generate and implement new sales and marketing initiatives to increase eCommerce Sales and profitability. • Monitoring sales performance to ensure team meets targets and providing guidance when necessary to enhance sales performance through coaching and mentoring techniques.• Managing through Key indicators; overall Category sales, Gross profit, Inventory turnover, returns, Effective promotions execution, meeting strategic goals.

• Brand Manager

  • Jun 2012 - Sep 2018

  • Manage vendor relationships, supplier/partner contracts, day-to-day relationships, and negotiate terms.• Identified steps to reduce return rates by 10%; achieved Sr. 75k in cost savings.• Optimize inventory and category spending through effective forecast, monitor partners performance, understanding the customers, market performance indicators. • Perform regular financial analysis of business opportunities to meet and exceed revenue and profitability targets.• Established annual trading terms, contract negotiations for key account customers.• Conduct research and create new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services.• Generate and implement new sales and marketing initiatives to increase sales and profitability.• Responsibility for driving projects and promotions to achieve business objectives and performance.• Development and management of distribution channels and Building sales forecast for key accounts and Annual business plans.• Coordinate cross-functional teams, and communicate with internal and external parties, while meeting tight deadlines.



Shas Co. for Trading & Maintenance

• Riyadh

• Research & Training Manager

  • Oct 2011 - Apr 2012

  As the head of the Research and Training Department in a leading technology company, my duty is to research on various products and to get the full knowledge of those products, along with advising new technological products for the consumers. My main task is training all departments/employees who require the product’s knowledge (mainly about the product details, how to use the product and key selling points for the customers). The Research and Training department is affiliated with the marketing department, which adds a duty to help in the marketing strategies of products and how to launch them in the market.



KPMG

• Canada
• Accounting
• 700 & Above Employee

• Assistant Auditor

  • Dec 2010 - Oct 2011