Sales Director

• Oct 2022 - Present

AXON is managed Security Services provider headquartered in Dubai, UAE with offices in Dubai and London and servicing the EMEA region with advanced and integrated security offerings. Key Result Area • Managing entire Sales, Business development for the region. • Developed a channel strategy for the organization and onboarded multiple partners in the region to drive business. • Leading direct engagement with key customers in the region and successfully onboarded them, resulting… Show more AXON is managed Security Services provider headquartered in Dubai, UAE with offices in Dubai and London and servicing the EMEA region with advanced and integrated security offerings. Key Result Area • Managing entire Sales, Business development for the region. • Developed a channel strategy for the organization and onboarded multiple partners in the region to drive business. • Leading direct engagement with key customers in the region and successfully onboarded them, resulting in generating more than $6M in revenue in 2023. • Participating in marketing events (e.g., trade shows), roadshows, Tech-cafés, and seminars to cultivate customer, partner, and vendor relationships. • Identify new business opportunities including channels and other partnerships. • Engaging directly with decision makers within resellers and end users from small and medium sized businesses throughout the Middle East. • Reporting to CEO directly and responsible for entire P&L of the region. • Involved in making go to market strategies, planning, budgeting, proposing business solution for meeting organizational goal and presenting to board members. • Relationship Management at all levels. • Good understanding of core customers’ security processes. • Excellent understanding of Security Consulting Portfolio, Assessment & Analysis, Architecture engineering and SOC services. • Well experienced with Security Products & Solutions, Applications / IT Infrastructure / Cloud Enterprise Sales. Show less AXON is managed Security Services provider headquartered in Dubai, UAE with offices in Dubai and London and servicing the EMEA region with advanced and integrated security offerings. Key Result Area • Managing entire Sales, Business development for the region. • Developed a channel strategy for the organization and onboarded multiple partners in the region to drive business. • Leading direct engagement with key customers in the region and successfully onboarded them, resulting… Show more AXON is managed Security Services provider headquartered in Dubai, UAE with offices in Dubai and London and servicing the EMEA region with advanced and integrated security offerings. Key Result Area • Managing entire Sales, Business development for the region. • Developed a channel strategy for the organization and onboarded multiple partners in the region to drive business. • Leading direct engagement with key customers in the region and successfully onboarded them, resulting in generating more than $6M in revenue in 2023. • Participating in marketing events (e.g., trade shows), roadshows, Tech-cafés, and seminars to cultivate customer, partner, and vendor relationships. • Identify new business opportunities including channels and other partnerships. • Engaging directly with decision makers within resellers and end users from small and medium sized businesses throughout the Middle East. • Reporting to CEO directly and responsible for entire P&L of the region. • Involved in making go to market strategies, planning, budgeting, proposing business solution for meeting organizational goal and presenting to board members. • Relationship Management at all levels. • Good understanding of core customers’ security processes. • Excellent understanding of Security Consulting Portfolio, Assessment & Analysis, Architecture engineering and SOC services. • Well experienced with Security Products & Solutions, Applications / IT Infrastructure / Cloud Enterprise Sales. Show less

Director

• Apr 2021 - Present

Developing and implementing comprehensive Sales & marketing plans, aligning with overall company objectives and goals. This involves setting sales targets, defining sales territories, and determining pricing strategies. Creating and executing innovative and impactful sales & marketing campaigns across various channels, including digital, print, and social media. Overseeing all Sales & marketing activities, ensuring the successful implementation of our Sales & marketing… Show more Developing and implementing comprehensive Sales & marketing plans, aligning with overall company objectives and goals. This involves setting sales targets, defining sales territories, and determining pricing strategies. Creating and executing innovative and impactful sales & marketing campaigns across various channels, including digital, print, and social media. Overseeing all Sales & marketing activities, ensuring the successful implementation of our Sales & marketing strategies, and driving brand awareness Creating sales plans and forecasting revenue projections based on market trends, customer needs, and competitor analysis. Collaborating with other departments, such as product development, to ensure alignment and effective execution of sales plans. Show less Developing and implementing comprehensive Sales & marketing plans, aligning with overall company objectives and goals. This involves setting sales targets, defining sales territories, and determining pricing strategies. Creating and executing innovative and impactful sales & marketing campaigns across various channels, including digital, print, and social media. Overseeing all Sales & marketing activities, ensuring the successful implementation of our Sales & marketing… Show more Developing and implementing comprehensive Sales & marketing plans, aligning with overall company objectives and goals. This involves setting sales targets, defining sales territories, and determining pricing strategies. Creating and executing innovative and impactful sales & marketing campaigns across various channels, including digital, print, and social media. Overseeing all Sales & marketing activities, ensuring the successful implementation of our Sales & marketing strategies, and driving brand awareness Creating sales plans and forecasting revenue projections based on market trends, customer needs, and competitor analysis. Collaborating with other departments, such as product development, to ensure alignment and effective execution of sales plans. Show less

Sr. Manager/Division Head

• Jul 2018 - Oct 2022

Highly-skilled professional armed with the ability in handling a part of Bahri & Mazroei Group with 1500+ employees with an annual turnover exceeding 600 million AED. Key Result Areas: • Providing a new direction and thought leadership to the company, developing & implementing marketing strategies while managing overall profitability of the operations. • Formulating & implementing strategies / policies and reaching out to the unexplored market segments/customer groups for business… Show more Highly-skilled professional armed with the ability in handling a part of Bahri & Mazroei Group with 1500+ employees with an annual turnover exceeding 600 million AED. Key Result Areas: • Providing a new direction and thought leadership to the company, developing & implementing marketing strategies while managing overall profitability of the operations. • Formulating & implementing strategies / policies and reaching out to the unexplored market segments/customer groups for business expansion while gathering market intelligence, tracking competitors’ activities, and providing valuable inputs • Interacting with team members, sharing relevant information to establish a winning combination, and addressing their training needs to suit to market needs; evaluating and pursuing business opportunities as per targeted plans & achieving targeted market share. • Actively involved in planning and implementing Strategies, Budgets and Business Solutions for meeting organizational requirements and growing business needs • Establishing business relationship with clients to ascertain rendering of quality service and collate feedback on product performance to recommend product improvisations. • Locating and proposing potential business deals through prospects, discovering, and exploring opportunities, developing, and negotiating contracts in addition to integrating contract requirements with business operations. Significant Highlights: • Holds the distinction in formulating & implementing program, resulting in accelerating growth of 30% YOY gross profit in Telematics from Professional Services Business. • Recognized for leading the portfolio of USD 24 Million from projects & professional services with YOY growth of 30%. • Transformed a loss-making entity into a profitable one within a span of two years through high-profit projects, repeat business, and the establishment of sustainable future revenue streams. Show less Highly-skilled professional armed with the ability in handling a part of Bahri & Mazroei Group with 1500+ employees with an annual turnover exceeding 600 million AED. Key Result Areas: • Providing a new direction and thought leadership to the company, developing & implementing marketing strategies while managing overall profitability of the operations. • Formulating & implementing strategies / policies and reaching out to the unexplored market segments/customer groups for business… Show more Highly-skilled professional armed with the ability in handling a part of Bahri & Mazroei Group with 1500+ employees with an annual turnover exceeding 600 million AED. Key Result Areas: • Providing a new direction and thought leadership to the company, developing & implementing marketing strategies while managing overall profitability of the operations. • Formulating & implementing strategies / policies and reaching out to the unexplored market segments/customer groups for business expansion while gathering market intelligence, tracking competitors’ activities, and providing valuable inputs • Interacting with team members, sharing relevant information to establish a winning combination, and addressing their training needs to suit to market needs; evaluating and pursuing business opportunities as per targeted plans & achieving targeted market share. • Actively involved in planning and implementing Strategies, Budgets and Business Solutions for meeting organizational requirements and growing business needs • Establishing business relationship with clients to ascertain rendering of quality service and collate feedback on product performance to recommend product improvisations. • Locating and proposing potential business deals through prospects, discovering, and exploring opportunities, developing, and negotiating contracts in addition to integrating contract requirements with business operations. Significant Highlights: • Holds the distinction in formulating & implementing program, resulting in accelerating growth of 30% YOY gross profit in Telematics from Professional Services Business. • Recognized for leading the portfolio of USD 24 Million from projects & professional services with YOY growth of 30%. • Transformed a loss-making entity into a profitable one within a span of two years through high-profit projects, repeat business, and the establishment of sustainable future revenue streams. Show less

Channel Manager

• Dec 2016 - Jun 2017

Key Telecom Operator Handled: Omantel, Ooredoo Key Government, Oman: Ministry of Manpower, Ministry of Education, Royal Court Affairs, Ministry of Health, Diwan of Royal Court, etc. Strategic Alliance With: Bahwan IT, Mustafa Sultan, Seven Seas, Al Futtaim Technologies, Redington. • Directed the entire Huawei business development functions at top level and led negotiations for major contracts, projects, and orders. • Set-up channel partner network for promoting Huawei Product &… Show more Key Telecom Operator Handled: Omantel, Ooredoo Key Government, Oman: Ministry of Manpower, Ministry of Education, Royal Court Affairs, Ministry of Health, Diwan of Royal Court, etc. Strategic Alliance With: Bahwan IT, Mustafa Sultan, Seven Seas, Al Futtaim Technologies, Redington. • Directed the entire Huawei business development functions at top level and led negotiations for major contracts, projects, and orders. • Set-up channel partner network for promoting Huawei Product & Solution to achieve targets. • Led implementation of demand generation by generating interests and assembling sales pipeline with key channel partners & accounts. • Monitored processes & operations to ensure efficient execution of channel policies and procedures. • Managed the design, operation, and improvement of channel management program of Huawei. Significant Highlights: • Accredited with “Huawei Honor Award 2012” for outstanding performance in sales & business development. • Bagged Enterprise President Award for outstanding performance in sales & business development. • Demonstrated excellence in selling few products/solutions; organization is still using reference case study to showcase there solution. • Adeptly accelerated Huawei revenue from USD 200K to USD 6M in enterprise vertical in Oman. • Successfully positioned Huawei product/solution in all ministries. • Skillfully sold out multiple Modular Data Center, Container Data Center and Complete Data Center Infra in India & Oman.

Account Sales & Channel Manager - Enterprise Business

• Apr 2013 - Dec 2016

Account Sales Director – Enterprise Business

• Jan 2012 - Mar 2013

Account Manager – Enterprise Business

• Apr 2010 - Dec 2011

Manager Major Accounts

• Oct 2008 - Mar 2010

Key Telecom Operator: Reliance Communication, Bharti Airtel & Large Enterprise Key Telecom Operator: Reliance Communication, Bharti Airtel & Large Enterprise

Sr. Account Manager

• Aug 2006 - Sep 2008

Territory Manager/Sr. Executive (Sales)

• Apr 2002 - Jul 2006

Executive Sales

• Jun 2000 - Mar 2002