Experience

Jordan Projects For Tourism Development (JPTD)

• Jordan
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Jul 2018 - Present



Hills Advertising L.L.C.

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Deputy Manager

  • Oct 2015 - Jun 2018

  Outdoor media, Communications, PR, Melody Radio, Amen FM. • Design digital media campaigns aligned with business goals. • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts) • Manage end-to-end digital projects. • Maintain a strong online company voice through social media. • Liaise with Marketing, Sales and Product development teams to ensure brand consistency. • Suggest and implement direct marketing methods to increase profitability. • Monitor ROI and KPIs. • Generate original ideas for online, outdoor and Radio, communicate them with the team • Manage business and finance department. • Brief team about radio market, different station and program styles, and audience demographics. Show less



Connect Arabia Telecommunications "Friendi Mobile"

• Amman Governorate, Jordan

• Brand Strategy Manager

  • Oct 2012 - Oct 2015

  Brand Strategy Manager :Manager: Brand Strategy, Communications, PR, CSR, & Commercial Cross Functional Teams Brand Strategy Manager :Manager: Brand Strategy, Communications, PR, CSR, & Commercial Cross Functional Teams



Umniah

• Jordan
• Telecommunications
• 700 & Above Employee

• Branding & Media Deputy Manager

  • Nov 2007 - Apr 2012

  • Developed the Company's communications strategy, and ensured that all communications activities are in line with the agreed strategy.• Managed team and ensured the delivery of constant coaching, feedback and development to them.• Supported the development and execution of the Company's related events, including staff events and press conferences.• Ensured team handled and followed up on all online advertising activities.• Worked with team on planning, developing and implementing direct marketing campaigns.• Managed Press and Media Relations by developing and sustaining positive relationships with the media on behalf of Umniah.• Ensured proper Media planning and booking for different marketing campaigns.• Worked closely with other divisions in the Marketing Department in building the Department’sroadmap.• Built a trustworthy relationship with the company’s production houses and major suppliers.• Supervised monthly media consumption according to the communications department overall yearly budget.• Prepared marketing activities cost on monthly basis.• Handled media campaigns monitoring in accordance to approved plans.• Supervised yearly budget allocated to giveaways in accordance to marketing objectives.• Handled all distribution channels branding activities, including but not limited to internal and external shops branding.• Ensured the corporate brand image and positioning is present in all produced. Show less

• Branding & Media Senior Officer

  • Jun 2007 - Nov 2007

  • Handled BTL material distribution to Co. Distribution channels.• Monitored the installation of outdoor campaigns in accordance to approved plans.• Supervised the production process, ensuring a high quality of all branding materials execution.• Assured a high level of creativity in all produced branded items.• Acquired specialized knowledge and skills in strategic media brand planning and development.• Created reports for the daily media mainly press.• Handled all branding execution utilized in all sponsored venues, in accordance to strategy and target groups.• Handled the planning, and supervision of mass giveaway items.• Handled youth sponsorship events in terms of planning, negotiation with 3rd party suppliers andsupervision of production.• Ensured a high quality of production and visibility in all corporate events and press conferences. Show less

• Branding & Media Officer

  • May 2005 - Jun 2007

  • Coordinated between the advertising agency and 3rd party suppliers.• Followed up on media coverage and media monitoring (press, magazines, outdoor).• Participated in developing and executing promotional plans.• Prepared weekly competitive reports and monthly share of voice and share of expenditure reports.• Carried out all marketing department logistics.



La Luce & Balcony Restaurants

• Amman Governorate, Jordan

• Business Owner

  • Jan 2004 - Jun 2007

  Managed Ramadan and New Year’s events. Ensured a smooth and high quality service from all aspects. Made deals with different corporate sponsors and ensured they have the venues. Managed Ramadan and New Year’s events. Ensured a smooth and high quality service from all aspects. Made deals with different corporate sponsors and ensured they have the venues.