Experience

Brand Aid Advertising

• Pakistan
• Advertising Services

• Creative Director

  • Aug 2020 - Present

  ▪ Manage the creative team ▪ Analyze the client briefs ▪ Create 360 marketing campaigns (ATL, BTL & SM) ▪ Create video scripts and mood boards ▪ Supervise on all video production aspects ▪ Transform concepts from ideas to execution Key Achievements: - Created internal branding for our newly launched Agency - Created and handled all our social media presence - Created big social media campaigns for Geely & Chery in Iraq - Coming up with themes and activities for L’Oreal events - Created a social media campaign for Oral-B Dubai Show less



Square Cube Communications

• Egypt
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Aug 2014 - Aug 2020

  ▪ Manage the creative team ▪ Conducting research on Up-to-date BTL activities ▪ Deliver Creative concepts to the Account management ▪ Create video scripts and mood boards ▪ Supervise on all video production aspects ▪ Transform concepts from ideas to execution Key Achievements: - Created Jingles for Samsung that were used in their radio campaigns - 360 Advertising campaign for HDBank - 360 Advertising campaign for Hydepark with Arsenal FC - Created a PR stunt for Tropicana that went viral - Created a video copy for Egypt air that was used in all their flights Show less



LOGIC Training & HR Development

• Egypt
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Supervisor & Corporate Events Senior Executive

  • Dec 2012 - Aug 2014

  ▪ Development of E-Marketing campaigns ▪ Create annual marketing strategies ▪ Managing & leading the design team ▪ Handling Internal communication for clients ▪ Come up with team building events for clients ▪ Deliver training theories in Team building events Key Achievements: - Helped in Launching a team building – Sister company - Came up with new themes and extreme games in team building - Delivering training sessions for the team building events ▪ Development of E-Marketing campaigns ▪ Create annual marketing strategies ▪ Managing & leading the design team ▪ Handling Internal communication for clients ▪ Come up with team building events for clients ▪ Deliver training theories in Team building events Key Achievements: - Helped in Launching a team building – Sister company - Came up with new themes and extreme games in team building - Delivering training sessions for the team building events



Rasport Co.

• Egypt
• Retail
• 1 - 100 Employee

• Marketing Executive

  • May 2012 - Dec 2012

  ▪ PR & events’ management for Geox & Quicksilver brands ▪ Social Media management for Levi’s brand ▪ Creating brand loyalty programs & discount strategies ▪ Handling all concerned advertising agencies ▪ Supervise execution of all marketing activities Key Achievements: - Launching an outdoor campaign for Geox - Launching a 3d Mapping on ground stunt for Levi’s in Zamalek - Re-creating window display branding for all Quicksilver stores ▪ PR & events’ management for Geox & Quicksilver brands ▪ Social Media management for Levi’s brand ▪ Creating brand loyalty programs & discount strategies ▪ Handling all concerned advertising agencies ▪ Supervise execution of all marketing activities Key Achievements: - Launching an outdoor campaign for Geox - Launching a 3d Mapping on ground stunt for Levi’s in Zamalek - Re-creating window display branding for all Quicksilver stores