Mohamed Zakeen

Senior Digital Strategist at QuallsBenson Advertising
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Full professional proficiency
  • Tamil Native or bilingual proficiency
  • Hindi Limited working proficiency
Skills

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Credentials

  • Online Marketing Fundementals
    Google
    Oct, 2017
    - Nov, 2024
  • Google Tag Manager
    Google
    May, 2018
    - Nov, 2024
  • Analytics Certification
    Google
    Oct, 2017
    - Nov, 2024
  • Adwords Search Certification
    Google
    Oct, 2017
    - Nov, 2024
  • Google Adwords
    Google
    Oct, 2017
    - Nov, 2024

Experience

  • QuallsBenson Advertising
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Digital Strategist
      • Oct 2017 - Present

      • Managed and Optimized AdWords Accounts - reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords, A/B Split Testing • Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns and Organic Search Strategies • Planned and executed strategies and campaigns which included email marketing, social media and advertising, SEO and overall web presence • Worked with the marketing analyst to report on strategy performance and goals • Executed customer acquisition strategy and digital campaigns with a focus on paid search and paid social • Completed and managed thorough reporting and analytics to provide in-depth analysis of website and channel performances through analysis of traffic, the conversion funnel, average order size, and ROI to make recommendations and implement strategies for improvement utilizing google data studio. • Responsible for handling projects which consisted of data collection, data analysis, and representing insights for clients' markets to assist in market penetration • Improved data accuracy and effectively addressed customer dimensions and cross-domain tracking for multiple sites using Google Tag Manager • Conversion Tracking setup using various tools like Google Analytics, Google Tag Manager & CallRail • Utilized native and third-party social media tools to monitor, report and publish on Facebook, Twitter, YouTube, Instagram, etc. • Built Marketing Automation using Mailchimp, Marketo, Instagress, Report Garden and Zapier.

  • Global Connections for Women Foundation (GC4W)
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Search Engine Marketing Specialist
      • Aug 2016 - Jul 2017

      • Managed day-to day online pay-per-click campaigns • Implemented A/B testing, collected & analyzed data & KPIs, identified trends & insights in order to maximize customer leads from paid search campaigns. • Track, report, and analyze website analytics to adjust bids on keywords, devices, locations and time of day • Improved organic search results by increasing search engine results page from 4 to page 1 • Optimized website copy, title tag, and meta descriptions through keyword research for SEO value • Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results • Analyzed social media effectiveness using Facebook Insights, Twitter Analytics, Google Analytics and Instagram • Executed Email Marketing Campaigns via MailChimp • Developed SQL queries to effectively pull data for Email Marketing • Scripting complex SQL queries to join complex tables across databases.

  • Signs And Stands Advertising LLC
    • United Arab Emirates
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Analyst
      • Mar 2014 - Mar 2015

      • Increased brand awareness by planning and executive digital marketing activities • Improved web traffic by over 23% by incorporating improved content management tools and social media applications • Boosted search engine traffic by optimizing company website periodically • Collected data from market data providers, cleaned the data using Excel VBA and SQL, interpreted, and organized the data into a more consumable format as dictated by the needs of the business owners. • Assisted Marketing team in deploying digital marketing projects • Achieved higher conversion rate through paid search display and remarketing campaigns • Selected customer contacts from the database by SQL and sent out marketing emails. • Built inbound links to website resulting in higher page rank. • Processed SQL queries to make sense of raw data and identify trends and opportunities for improvement.

  • Elite Contractors Inc
    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2012 - Sep 2012

      - Assisted in day to day marketing and business development functions including communications, branding and online marketing - Assisted in day to day marketing and business development functions including communications, branding and online marketing

Education

  • New York University
    Master of Science - MS, Marketing
    2015 - 2017
  • Queen Mary, U. of London
    Bachelor of Science (BSc), Business Administration, Management and Operations
    2009 - 2013

Community

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