Experience

MasterKey

• Saudi Arabia
• Hospitality
• 1 - 100 Employee

• Managing Partner Sales and Marketing

  • Jul 2022 - Present



Waldorf Astoria Maldives Ithaafushi

• Maldives
• Hospitality
• 200 - 300 Employee

• Regional Sales Director

  • Sep 2021 - Apr 2022

  •Successfully implemented regional sales strategies to grow revenues by increasing market share and expanding customer base through strategic partnerships with key corporate accounts (SABIC – STC – CMA). •Managed to focus on and create a sophisticated wide base of luxury end users such as royal families, luxury tour operators and individuals. •Implemented client relationship management strategy to identify return business possibilities and further explore client opportunities. •Maintained high level of service quality and consistent sales visits and activities that contributed to making the GCC sales on top of the market list for the hotels group within 5 months. Show less



Emaar Hospitality Group

• United Arab Emirates
• Hospitality
• 700 & Above Employee

• Director Of Sales GCC

  • Sep 2019 - Sep 2021

• Director of Sales

  • Apr 2017 - Sep 2021

  •Created, negotiated, and implemented the rate and promotional strategy to maximize competitive advantages and sales for all the group hotels, in addition to overseeing the marketing strategy to achieve the company’s growth goals.•Attained a 35% revenue increase vs. 2018, through Dec 2019 with the leading tour operators in GCC region. Also coordinated the sales teams’ efforts to drive positive gains for the Company Travel Agent loyalty program, ensuring key metrics and agent production goals were met.•Developed and introduced a sales incentive program to establish defined growth goals and rewards for achieving the company’s key performance indicators (KPIs)•Identified and maintained constant communication with the hotels’ groups key accounts, and established lists of top accounts and top target accounts and maintained communication with these accounts monthly, leading to a 20% growth in hotel occupancy and a 30% growth in revenue.•Proven track record to hire quality Sales Managers and create a work environment that promotes teamwork, integrity, top sales performance, training, recognition, mutual respect and employee satisfaction.•Maintained and acquired new corporate group business with a goal of building guest nights and provided all the guidance necessary to meet goals for both guest nights and revenue.•Successfully added, built and increased the number of concierge companies from 0 accounts to 5 accounts, forming the top 5 accounts in the GCC. Show less

• Assistant Director of Sales, ISO- KSA

  • Mar 2016 - Mar 2017



Kerzner International

• United Arab Emirates
• Hospitality
• 700 & Above Employee

• Regional Director of Sales

  • May 2015 - Feb 2016

  •Developed, Executed and Achieved Annual Sales and Marketing Strategic Plan, to include analysis of competitive market, development of financial goals and formulating of strategic steps.•Developed a growth strategy focused both on financial gain and customer satisfaction by using an approach of critically analyzing the financial factors and customers’ feedback and requirements.•Achieved 0ver 100% of the assigned sales target of the years 2013, 2014 and 2015 through approaching different markets and new sales channels. •Observed the market identity trend and monitored the main competitors to manage key accounts (Corporate & Retail) and oversee the accounts management in all activities for the KSA market.•Maximized sales and marketing activities across both travel trade and direct segments through creating lucrative sales targets and network business relations to corporate client.•Planned and executed the necessary Sales Trips to major market areas (FAM Trips). Show less

• Key Account Director

  • Sep 2011 - May 2015



Mövenpick Hotels & Resorts

• France
• Hospitality
• 700 & Above Employee

• Regional Sales Manager

  • May 2009 - Aug 2011

• Regional Sales Executive

  • Jun 2008 - May 2009