Experience

MAISON DE MAA

• France
• Cosmetics
• 1 - 100 Employee

• Deputy Executive Manager

  • Aug 2022 - Present

• Country Head of Sales & Marketing

  • May 2022 - Present



RUSHBRUSH, INC.

• Egypt
• Consumer Electronics
• 1 - 100 Employee

• Head Of Commercial

  • Apr 2021 - May 2022

  Key Achievement: - Build offline commercial structure to cover different Channels in all territories. - Set processes for Sales cycles and integration policies between different departments. - Participate in setting commission grids. - Offline Market expansion across different channels to Cover Key customers in personal care category. - Double offline business revenue vs. 2020 - Display reinvention for current customers and Potential key customers. - Set visibility guideline for different types of display in All segments. - Increase Sales Promoters to cover MT Key customers. - Gain Market share for the 1st offline year exceeds 25% - Focus on Market Peak events and gain more than 60% In specific accounts (Carrefour – B.TECH). - Participate in new product range selection. - Set procedure for customer collection and build Financial system through aging report with our stakeholders. Key Responsibility: -Developing and implementing commercial strategies according to company goals and objectives aiming to accelerate growth. -Build RTM plans for various channels and customers. -Manage Commercial team of Sales Managers to ensure Sales Target is being met -Manage all communication and agreements with outsource partners whether for hiring sales promoters or development through training workshops. -Briefs outsource marketing agencies with the POSM structure (purpose, Brand identity, usage and dimensions) to get applicable designs in terms of account guidelines. -Set the visibility guidelines and KPIs (display location, planogram, MSL and Merchandizing) in line with the Brand Manual. -Perform market research and analyze threats and opportunities. -Collaborate with marketing, sales and customer service teams. -Establish and manage long-term relationships with stakeholders. -Understand the requirements of existing customers. -Track, measure and analyze commercial metrics using KPIs. -Manage and track expenditures, financial goals and budgets. Show less



minlo

• Egypt
• Manufacturing
• 100 - 200 Employee

• National Sales Manager

  • Apr 2019 - Apr 2021

  - Setting Sales target with marketing team for best allocation for assigned territories.- Develop and implement effective sales strategy.- Achieve Sales target through coaching, leading and Motivate sales members.- Establish productive and professional relationships with key customers.- Responsible for customer agreement and contracts.- Analyze & monitoring all market shares through Market findings and insights.- Develop all sales measured reports needed (Sales records, coverage, Forecast ... ETC)- Liaise with Marketing to ensure brand consistency.- Monitoring the market in terms of new launch, price, sales volume and stock to track their activities and build barrier to avoid new entry.- Work on increasing channel coverage up to Segment universe. Show less

• Customers & Shoppers Marketing Manager

  • Apr 2016 - Apr 2019

  - Participates in the initial sales budget with the products mangers.- Participates in the monthly Sales Running Forecast and gives recommendation based on the sell- out data and retail audit.- Set the Customer/ Shopper/ Consumer Marketing Budget guideline by channel and segment (set as a % from sales revenue).- Develop the Customer Marketing Plan by channel and segment or area in a cost efficient way (trade offerings, trade terms or contract, rebates, discounts and programs). - Drives, monitors and supports on-ground execution (activation) of all marketing activities plan OTIF ensuring budget optimization on all levels including promotions and trade programs.- Participates actively in setting price structure and trade margin by sales channel for all products while ensuring competitiveness of trade margins within the channel.- Define annual need from the POSM by brand, category in line with the 360 Brand Manual.- Briefs Communication team with the POSM structure (purpose, usage and dimensions).- Install the heavy POSM (e.g. podiums, lanterns, in store branding).- Set the visibility guidelines and KPIs (display location, planogram, MSL and Merchandizing) in line with the Brand Manual.- Develops and ensure proper implementation of channel trade terms, customer annual contracts and loyalty programs. - Audit on the visibility execution (including the SKU availability, penetration vs. Coverage.- Run on boarding, training and awareness sessions (technical sales skills, product awareness and soft skills) for promoters and merchandisers.- Design and run the Trade/ Shopper Barriers survey.- Run monthly competition practices, market best practices and shopper barrier surveys.- Analysis of the markets census and retail audit data. - Directly manages a team of channel supervisors to more than 70 sales Promoters and Visual Merchandisers.- Develop Monthly PFS (Promotion Fact sheet) report showing Activities ROI. Show less

• Modern Trade Sales Manager

  • Mar 2014 - Mar 2016

  - Determine annual sales plan by implementing Marketing strategies, analyzing trends and results.- Projecting expected sales volume and profit for existing and new products.- Maintain sales volume, product mix by using economic indicators and changing trends.- Setting business, sales and operational plan to guarantee the achievement for the set of targets.- Establishing sales objectives by forecasting and developing annual sales quotas for regions and territories. - Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.- Preparing Annual Contracts and negotiating for its agreements.- Prioritizes coaching and performance management efforts to have the greatest overall impact on business results.- Set up and drive specific marketing plans and actions for this market segment (Modern Trade), in close coordination with the marketing and communication functions.- Works with market management to ensure market-level strategic and business objectives are met by the sales team.- Control credit notes and expenses to meet Budget guidelines.- An ability to create a workplace environment and culture that allows all employees to develop and excel in their jobs.- Directly manages a team of supervisors to more than 50 sales associates.- Assist supervisors in preparation of proposals and presentations.- Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.- Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks and participating in professional societies.- Contributes to team effort by accomplishing related results as needed.- Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin. Show less

• Assistant Modern Trade Manager

  • Mar 2013 - Mar 2014

  - Setting business, sales and operational plan to guarantee the achievement of the set targets.- Leads field forecasting efforts among the team managed, ensuring that accurate forecasts are completed on a timely basis.- Prioritizes coaching and performance management efforts to have the greatest overall impact on business results.- Set up and drive specific marketing plans and actions for this market segment (Modern Trade), in close coordination with the marketing and communication functions.- Works with market management to ensure market-level strategic and business objectives are met by the sales team.- Identify New Product Introduction and business development needs to penetrate new markets.- Maintain the highest level of customer satisfaction and the lowest rate of customer defection without sacrificing profitability.- Builds peer support and strong internal-company relationships with other key management personnel.- An ability to create a workplace environment and culture that allows all employees to develop and excel in their jobs.- Directly manages a team of supervisors to more than 50 sales associates. Show less

• Key Account Supervisor

  • Jun 2009 - Feb 2013

  - Set sales strategy and selling prices for Egypt territory.- Preparing Annual Contracts and negotiating for its agreements.- Building Annual Budget forecast according to business growth rate and targets.- Review fluctuations in the business, analyse data and work out an action plan to improve and control.- Creating Promotions and calendar events. - Ensure the month forecast preparation.- Cooperate with the factory & production department to meet our production forecast.- Follow up on collection & analyze the aging report. - Provide leadership and motivation in order to achieve growth and profitability. - Direct staff in the development, analysis, and preparation of reports. - Supervise staff in accordance with company policies and procedures. - Conduct interviews, hire new staff, and provide employee orientation. - Responsible for staff scheduling to include: Coverage plan, work assignments/rotations, employee training, employee vacations, employee breaks, overtime assignment, back-up for absent employees, and shift rotations. - Schedule and conduct staff meetings. - Responsible to meet department productivity and quality goals. - Communicate with other Supervisors and Managers.- Find new sales Channels (new projects). Show less



Madar Emirates for Building Materials

• United Arab Emirates
• Wholesale Building Materials
• 1 - 100 Employee

• senior sales executive

  • Aug 2008 - May 2009

  - Processing & Studies on the different products held with competitors. - Handling both field & office activities. - Insuring the daily price list - Opening new accounts & convincing my customers. - Coordinating with the different departments in the company to finalize different deals. - Finding different solutions for our customers to meet their Satisfaction. - Negotiate and conclude deals with major customers , Vendors..etc - Working hard on achieving all given targets. - Review and approve all requests from departments - Daily reporting for operation manager for activity. - Ensure all queries raised are being followed up, documented and solved. - Action plan for every month with newly update every week. - Follow up on collection and analyzing financial reports (Aging). Show less



Seasons for Trade and Distribution

• Cairo- Egypt

• Category Sales Supervisor

  • Feb 2007 - Sep 2008

  - Direct staff in the development, analysis, and preparation of reports. - Supervise staff in accordance with company policies and procedures. - Conduct interviews, hire new staff, and provide employee orientation. - Responsible for staff scheduling to include: work assignments/rotations, employee training, employee vacations, employee breaks, overtime assignment, back-up for absent employees, and shift rotations. - Schedule and conduct staff meetings. - Responsible to meet department productivity and quality goals. - Communicate with other Supervisors and Managers. - Supervise new sales Channels (new projects). Show less