Mohamed Shoman
Senior Digital Marketing Executive at IBRAHIM ALQURASHI PERFUMES- Claim this Profile
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Bio
Experience
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IBRAHIM ALQURASHI PERFUMES
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Saudi Arabia
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Personal Care Product Manufacturing
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100 - 200 Employee
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Senior Digital Marketing Executive
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Aug 2023 - Present
1-Create digital marketing campaigns. 2- Optimize the business website to increase online traffic. 3-Track marketing metrics and analyze digital data to measure marketing success. 4-Research advertising trends 5- Research competitors' pricing and products 6-Decide on appropriate placement of ads 7- Determine what content will reach customers 8-Develop projects to create content 9-Publish digital marketing content online 10-Implement email marketing campaigns… Show more 1-Create digital marketing campaigns. 2- Optimize the business website to increase online traffic. 3-Track marketing metrics and analyze digital data to measure marketing success. 4-Research advertising trends 5- Research competitors' pricing and products 6-Decide on appropriate placement of ads 7- Determine what content will reach customers 8-Develop projects to create content 9-Publish digital marketing content online 10-Implement email marketing campaigns Measure digital traffic 11-Monitor social media and Google Analytics 12-Optimize paid advertising campaigns using SEO and other tools 13-Report on the growth and analytics of campaigns to stakeholders 14-Scale campaigns to maximize ROI 15- Monitor project status and budget 16-Conduct market research to inform campaigns 17-Brainstorm and implement experiments and conversion tests 18-Conduct regular audits for social media and website marketing performance. 19-Maintain and monitor online listings across various e-commerce platforms. 20-Launch promotional offers and events to attract new customers. 21-Follow best practices for social media marketing on different platforms. Show less 1-Create digital marketing campaigns. 2- Optimize the business website to increase online traffic. 3-Track marketing metrics and analyze digital data to measure marketing success. 4-Research advertising trends 5- Research competitors' pricing and products 6-Decide on appropriate placement of ads 7- Determine what content will reach customers 8-Develop projects to create content 9-Publish digital marketing content online 10-Implement email marketing campaigns… Show more 1-Create digital marketing campaigns. 2- Optimize the business website to increase online traffic. 3-Track marketing metrics and analyze digital data to measure marketing success. 4-Research advertising trends 5- Research competitors' pricing and products 6-Decide on appropriate placement of ads 7- Determine what content will reach customers 8-Develop projects to create content 9-Publish digital marketing content online 10-Implement email marketing campaigns Measure digital traffic 11-Monitor social media and Google Analytics 12-Optimize paid advertising campaigns using SEO and other tools 13-Report on the growth and analytics of campaigns to stakeholders 14-Scale campaigns to maximize ROI 15- Monitor project status and budget 16-Conduct market research to inform campaigns 17-Brainstorm and implement experiments and conversion tests 18-Conduct regular audits for social media and website marketing performance. 19-Maintain and monitor online listings across various e-commerce platforms. 20-Launch promotional offers and events to attract new customers. 21-Follow best practices for social media marketing on different platforms. Show less
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BirdMilk Advertising Agency
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Egypt
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Advertising Services
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1 - 100 Employee
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Senior Account Manager
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May 2023 - Aug 2023
Client role: • Retaining clients and building strong, trusting relationships and ensuring client satisfaction. • Understanding client needs and identifying new business opportunities. • Regular communication with clients at a senior level to resolve issues and inquiries. Agency role: • Act as a client-facing consultant to identify, develop, and execute ATL campaigns, Branding and digital campaigns. • As a senior member of the client services team, assist where… Show more Client role: • Retaining clients and building strong, trusting relationships and ensuring client satisfaction. • Understanding client needs and identifying new business opportunities. • Regular communication with clients at a senior level to resolve issues and inquiries. Agency role: • Act as a client-facing consultant to identify, develop, and execute ATL campaigns, Branding and digital campaigns. • As a senior member of the client services team, assist where possible with the coaching and development of more junior members of the team for example, Account Executives and Account Managers as part of your team. • Following up on leads and winning new clients. • Developing and implementing strategic plans to manage and grow accounts. • Communicating and coordinating with internal teams to deliver solutions. • Identifying opportunities for improvement and proposing new tools and processes. • Ensure that contact reports are produced in a timely and efficient manner. • Pro-active leadership that encourages teams to perform to the best of their ability. • Developing and maintaining excellent knowledge and understanding of our business, offerings, competitors, and industry. • Manage multiple accounts, develop positive working relationships with all customers touch points. • Work closely with associate Account Managers and Ad operations on day-to-day operational processes including campaign set-up, receipt of creative or tags to ensure the quality of execution. • Hands-on experience on negotiating timelines & budgets ensuring both the benefits of the agency & the clients. • Work on branding projects & bringing them to life. Show less Client role: • Retaining clients and building strong, trusting relationships and ensuring client satisfaction. • Understanding client needs and identifying new business opportunities. • Regular communication with clients at a senior level to resolve issues and inquiries. Agency role: • Act as a client-facing consultant to identify, develop, and execute ATL campaigns, Branding and digital campaigns. • As a senior member of the client services team, assist where… Show more Client role: • Retaining clients and building strong, trusting relationships and ensuring client satisfaction. • Understanding client needs and identifying new business opportunities. • Regular communication with clients at a senior level to resolve issues and inquiries. Agency role: • Act as a client-facing consultant to identify, develop, and execute ATL campaigns, Branding and digital campaigns. • As a senior member of the client services team, assist where possible with the coaching and development of more junior members of the team for example, Account Executives and Account Managers as part of your team. • Following up on leads and winning new clients. • Developing and implementing strategic plans to manage and grow accounts. • Communicating and coordinating with internal teams to deliver solutions. • Identifying opportunities for improvement and proposing new tools and processes. • Ensure that contact reports are produced in a timely and efficient manner. • Pro-active leadership that encourages teams to perform to the best of their ability. • Developing and maintaining excellent knowledge and understanding of our business, offerings, competitors, and industry. • Manage multiple accounts, develop positive working relationships with all customers touch points. • Work closely with associate Account Managers and Ad operations on day-to-day operational processes including campaign set-up, receipt of creative or tags to ensure the quality of execution. • Hands-on experience on negotiating timelines & budgets ensuring both the benefits of the agency & the clients. • Work on branding projects & bringing them to life. Show less
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Creative Advertising Thinking (CAT)
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Advertising Services
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1 - 100 Employee
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Senior Account Manager
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Jul 2021 - Jan 2023
Acting as the point of contact for clients for digital management matters. Succeed to Build strong, long-term client relationships and maintain frequent contact Created more than 100 digital strategies for top brands in the region, ex: Apple , Google , Lenovo , phizer , Lenovo , Saudi professional league , Dell , HP and many local brands , ex : LC Waikiki, Bella clinics , Alpha Scan and the list goes on. Suggest, design and implement digital projects to increase customer… Show more Acting as the point of contact for clients for digital management matters. Succeed to Build strong, long-term client relationships and maintain frequent contact Created more than 100 digital strategies for top brands in the region, ex: Apple , Google , Lenovo , phizer , Lenovo , Saudi professional league , Dell , HP and many local brands , ex : LC Waikiki, Bella clinics , Alpha Scan and the list goes on. Suggest, design and implement digital projects to increase customer ROI Address client queries effectively and in a timely manner Present social media strategies to clients Analyze digital campaigns success Stay up-to-date with digital technology trends.
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Account Manager
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Sep 2019 - Jul 2021
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Digiland
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United Kingdom
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Consumer Electronics
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1 - 100 Employee
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Digital Marketing Manager
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Sep 2018 - Apr 2019
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TravelYalla
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Egypt
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Travel Arrangements
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1 - 100 Employee
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Digital Marketing Strategist
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Jan 2018 - Sep 2018
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Barclays
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United Kingdom
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Financial Services
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700 & Above Employee
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Social Media Specialist
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Jan 2017 - Jan 2018
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Premier Banker
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Oct 2016 - Jan 2017
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Bank advisor -customer experience
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Sep 2015 - Oct 2016
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Gulf Data International (GDI)
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Information Technology & Services
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1 - 100 Employee
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Sales Representative
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Jul 2014 - Aug 2015
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Education
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Cairo University
Bachelor's degree, Business/Commerce, General