Membership Team

• Jan 2021 - Present

Regional Brand Manager

• Jan 2017 - Oct 2020

• Leading brand marketing for Hardee’s across Egypt, Levant & North Africa • Targeting 37% regional store expansion within 3 years to achieve planned annual sales growth rates • Revamping systems and work processes to achieve a simplified and optimized operating strategy • Participating in the qualification and selection process of business partners including media buyers, vendors, and advertising agencies• Managing an annual marketing budget of $2.3 Mio to successfully design and implement all marketing campaigns across the region• Developing and deploying regional marketing calendars including annual brand activation plans, outdoor campaigns, promotions and new product launches with a frugality mind set Show less

Brand Manager

• Jan 2013 - Dec 2016

• Leading and coaching Hardee’s Saudi Marketing team consisting of 10 team members• Designing, and implementing customer centric marketing campaigns with an annual budget of around $9Mio • Achieving annual average same store sales growth rates of 25% for 2 consecutive years• Leading a turnaround in the brand market share and enabling brand store expansion by 90% within 4 years• Creating and managing joint value creation plans with all business partners, including media buyers, vendors, and advertising agencies to deliver the right message to the right customer at the right time• Developing and deploying annual brand activation plans, outdoor campaigns and local marketing calendar• Orchestrating new product launches and developing long-range product marketing roadmaps• Optimizing team structure and regularly identifying needed resources to enable improved team dynamics Show less

Senior Marketing Coordinator

• Jan 2010 - Jan 2013

• Implemented full market campaigns delivering average sales growth of 10%• Led the Saudi home delivery hot line launch successfully which enabled a sales growth rate of 67% for this segment within one year followed by 35%• Earned recognition for achieving the best brand activation in 2011 across the Middle East• Conducted regular ROI projection and analysis with every new initiative• Ensured launches are delivered on time, within budget and meeting customer satisfaction• Established brand development and budget management skills Show less

Marketing Coordinator

• Aug 2008 - Dec 2009

• Created focused plans on low hanging fruits enabling 20% increase in average check• Designed and deployed local store (in- and out-store) marketing plans • Conducted thorough performance tracking, and analysis and created respective improvement plans• Managed the daily, weekly and monthly results and performance reviews

Key Account Manager

• Jun 2006 - Jul 2008

• Managed the three biggest accounts in the pharmaceutical industry with excellence • Developed business partnership with all the accounts in scope through well-established long- term sales plan • Expanded the event management business of the key accounts leading to growth of 15% Year on Year • Fully managed the first World Day of Diabetes in Egypt with a total budget of $240k • Led a team of three direct reports including their mentoring, professional development and career planning Show less