Experience

Al-Watania Poultry (Egypt)

• Egypt
• Food and Beverage Manufacturing
• 300 - 400 Employee

• Trade Marketing Manager

  • Mar 2021 - Present



ThreeChefs.official

• Egypt
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Trade Marketing Manager Three chefs

  • Apr 2019 - Present

   Develop and Maintain Vendor Relationships  Managing Merchandisers Team in Cairo, Giza and Alex.  Develop and Implement Visual Merchandising Strategy.  Preparing Monthly KPI’S according to performance.  Preparing all authorization needed for all chains.  Maintain Inventory Management Records.  Participation in marketing activities.  Train Employees on Product Knowledge.  Monthly meeting with supervisors negotiating monthly plan, Market updates and new ideas.  Analyze Sales Trends and Adjust Product Offering Accordingly.  Manage and validate model program for assign area.  Continuous monitoring for any competitor products, prices and activities.  Supervise and ensure effectiveness of all merchant activities.  Prepare training and job orientation programs for all new merchants.  Monitor retail price for competitors and maintain appropriate pricing for products accordingly.  Follow-up rival offers and reported immediately.  Raising a weekly report to the marketing and sales manager for a statement of what has been Accomplished.  Implement all the tasks required by the Director of Marketing and Sales at work instructions customers transport services limits.  Manage multiple projects, monitor and allocate appropriate resources to various accounts.  Monitor and apply various merchandising methods and ensure increase in productivity.  Supervise everyday operations and monitor progress of each project.  Develop productivity targets for organization and evaluate performance of all employees.  Ensure efficient coordination with employees and organize workflow  Assist in ensuring strategic brand communications (including advertising, promotion and media plans). Follow up on Brand investments including ad production, brand development and research.  Working on opening new channels of sale.  Specifying market requirements for current and future penetration by conducting market research supported by on-going visits to customers and non-customers. Show less



Faragalla Group

• Egypt
• Food and Beverage Services
• 300 - 400 Employee

• Assistant Trade Marketing

  • Mar 2018 - Mar 2020

   Assist in ensuring strategic brand communications (including advertising, promotion and media plans). Follow up on Brand investments including ad production, brand development and research. Working on opening new channels of sale. Specifying market requirements for current and future penetration by conducting market research supported by on-going visits to customers and non-customers. Assist in understanding the changing consumer, market and competition dynamics and together with the Brand Manager and Marketing Manager translating these insights into winning brand plans and tactics. Setting a plan for merchandisers and salesman to train them according to company’s level in market. Setting evaluation form to evaluate their performance in market. Creating short listing of suppliers per each project and choosing executor and setting deadlines and monitoring the execution and delivery. Monitoring the preparation of location and required materials during events or fairs. Listing event requirements from other departments (Logistics, Finance, IT, etc…), communicating efficiently with each concerned department and setting deadlines and contact person. Monitoring the execution of events (people, location, setup, etc…), evaluating and reporting the performance of the overall event. Coordinate with cross functional teams to ensure effective and efficient implementation of the agreed activities, follow and evaluate the market execution, refine the execution plan (if needed) and analyze the results. Preparing monthly, quarterly and annually Sales & Marketing analytical reports.  Coordinate with cross functional teams to ensure effective and efficient implementation of the agreed activities, follow and evaluate the market execution, refine the execution plan (if needed) and analyze the results. Ensure expenditures are in line with the budget and submitted claims are legitimate and in accordance with the defined policies. Show less

• Merchandising Manager at Faragalla

  • Nov 2015 - Feb 2018

   Develop and Maintain Vendor Relationships Managing Merchandisers Team in Cairo, Giza and Alex. Develop and Implement Visual Merchandising Strategy. Preparing Monthly KPI’S according to performance. Preparing all authorization needed for all chains. Maintain Inventory Management Records. Participation in marketing activities. Train Employees on Product Knowledge. Monthly meeting with supervisors negotiating monthly plan, Market updates and new ideas. Analyze Sales Trends and Adjust Product Offering Accordingly. Manage and validate model program for assign area. Continuous monitoring for any competitor products, prices and activities. Supervise and ensure effectiveness of all merchant activities. Prepare training and job orientation programs for all new merchants. Monitor retail price for competitors and maintain appropriate pricing for products accordingly. Follow-up rival offers and reported immediately. Raising a weekly report to the marketing and sales manager for a statement of what has been Accomplished. Implement all the tasks required by the Director of Marketing and Sales at work instructions customers transport services limits. Manage multiple projects, monitor and allocate appropriate resources to various accounts. Monitor and apply various merchandising methods and ensure increase in productivity. Supervise everyday operations and monitor progress of each project. Develop productivity targets for organization and evaluate performance of all employees. Ensure efficient coordination with employees and organize workflow. Show less

• Marketing Executive

  • Oct 2014 - Oct 2015

   Work closely with the marketing manager on the marketing plan & strategy development and implementation. Assist in creating an annual marketing calendar and action plan for all of the marketing activities.  Assist in managing and Handle all BTL campaigns “Roadshows, Activations, Consumer promotions, Events “planning & execution.  Monitor & track the Competitors activities. Conducting periodic surveys of customers to determine customer satisfaction. Build and maintain strong, long-lasting customer relationships. Manage and update of target market database. Perform the role duties to achieve the set business objectives within the assigned timeframe Participate in assessing the web site contents and directions, maintaining continuous updates. Building and delivering product(s) presentations (customized presentations for each customer to meet his needs and requirements). Follow up on different campaigns results and deliver Post-campaigns analysis. Show less

• Merchandising Supervisor

  • Jan 2012 - Oct 2014

   Action planning and itineraries merchandising. Follow the movement of the competitors in the market and ratios occupied by each product. Send a report regular expiration dates of products. Review coverage plan regularly analyzes the market by recent data continuously to ensure coverage is always up to date. Follow-up rival offers and reported immediately. Raising a weekly report to the marketing and sales manager for a statement of what has been accomplished Implement all the tasks required by the Director of Marketing and Sales at work instructions customers transport services limits. Dealing with Dissatisfied customers a polite and professional manner. Track and follow up on all customer orders in a timely manner. Distribution of advertising materials for the products. Presentation of work has been accomplished, including a monthly subsidized picture. Show less

• Merchandising Assistant

  • Jul 2011 - Jan 2013



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Merchandising Representative

  • Apr 2010 - Jul 2011



enjoy

• Merchandising Representative

  • Mar 2009 - Apr 2010