Mohamed Rishad

Operations Manager- Perfumes at MAUZAN GROUP
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Contact Information
us****@****om
(386) 825-5501
Location
Al Ain, Abu Dhabi Emirate, United Arab Emirates, AE

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Experience

    • United Arab Emirates
    • Textile Manufacturing
    • 1 - 100 Employee
    • Operations Manager- Perfumes
      • Mar 2019 - Present

      Al-Ain, Abu Dhabi, United Arab Emirates • Manage overall Sales, Operations and Is responsible for the effective and successful management of Mauzan Perfume Business. • Manage P&L and Improve profitability in line with the company objectives. • Responsible for increasing business revenues in line with the company’s vision & objective. • Define strategies to deliver best-in-class customer experience while delivering profitable growth in the retail category. • Partner with internal stakeholders to establish an exclusive… Show more • Manage overall Sales, Operations and Is responsible for the effective and successful management of Mauzan Perfume Business. • Manage P&L and Improve profitability in line with the company objectives. • Responsible for increasing business revenues in line with the company’s vision & objective. • Define strategies to deliver best-in-class customer experience while delivering profitable growth in the retail category. • Partner with internal stakeholders to establish an exclusive collection for the Mauzan Product line from personal care to home fragrance to drive the overall success of a Mauzan Perfumes Business. • Manage the planning and implementation of sales and trade marketing plans. • Successfully implemented ISO 9001 & 2015 SGS standards in the perfume factory. • Set overall business objectives and KPI for the factory and sales team. • Improved product quality and packaging to meet customer satisfaction and retention. • Provide leadership and support to all the employees. Show less

    • United Arab Emirates
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Export Sales Manager
      • Oct 2012 - Feb 2019

      Dubai, United Arab Emirates • Budgeting/ Sales Forecast/ Product Marketing and Increase Market share of the brands are core areas of expertise. • Hold responsibility to achieve monthly assigned sales target with targeted gross profit. • Managed Sales and Marketing activities over 40 different countries (Middle East/ Asia/ Africa, Europe & Americas). • Contributing in Sales revenue growth while opening new markets. • Implement the pricing of the products for various Sales channels & Markets to ensure gross… Show more • Budgeting/ Sales Forecast/ Product Marketing and Increase Market share of the brands are core areas of expertise. • Hold responsibility to achieve monthly assigned sales target with targeted gross profit. • Managed Sales and Marketing activities over 40 different countries (Middle East/ Asia/ Africa, Europe & Americas). • Contributing in Sales revenue growth while opening new markets. • Implement the pricing of the products for various Sales channels & Markets to ensure gross margins and net profits are inline. • Manage on market investments such as Listing fees/ gondola investments / shelf rent with in distributors and sales channels. • Plan for all the product launch activities, new product launch. Coordinating with all the departments to meet the deadline for the right successful launch of the product. • Maintain good PR with distributors on market visit for new sales opportunities. • Monitor distributors sell out and stock on hand data to process new orders and liquidate non-moving stocks Show less

    • Entertainment Providers
    • 700 & Above Employee
    • Marketing Executive
      • Jul 2011 - Oct 2012

      Dubai- United Arab Emirates • Preparing monthly sales forecast along with the category manager. • Maintain healthy Gross Profit for assigned product & Procure stocks based on Sales forecast to service the region. (PSI) • Maintain and monitor sales forecast for the entire region of the Middle East and Africa. • Liaise between area in-charge and sales administration to ensure procured stocks are properly invoiced. • Monitor and analyze sell in and sell through data in key targeted markets (Carrefour/ Distributor… Show more • Preparing monthly sales forecast along with the category manager. • Maintain healthy Gross Profit for assigned product & Procure stocks based on Sales forecast to service the region. (PSI) • Maintain and monitor sales forecast for the entire region of the Middle East and Africa. • Liaise between area in-charge and sales administration to ensure procured stocks are properly invoiced. • Monitor and analyze sell in and sell through data in key targeted markets (Carrefour/ Distributor data) • Work closely with each area marketing team for better and healthy stock control. (Sony South Africa, Sony Malaysia, Sony India & Sony Singapore) • Prepare all ATL/BTL material throughout the year and their implementation at the shop front. • Support category manager in terms with product launching activities & Preparing BTL with contents (Group, Community, Usage, benefits and specific feature) • Maintain Price road map for the product lineup and take corrective action to maintain product pricing are in line with completion. • Making training and Business Presentation material including following points, (Sales point for each model FAQ, and upsell sales talk. Analyses competitor sales talk to make counter measure, demonstration idea) • Do complete competition analysis. Keeping a track of their activities and prepare relevant action Plan • Ensuring the freshness of Website content along with regular updating with new launches • PIC for Handycam and Digital Photo Frame and DI accessories Show less

    • United Arab Emirates
    • Retail
    • 300 - 400 Employee
    • Operations Executive
      • May 2006 - Jun 2011

      United Arab Emirates • Develop demand forecasts for multiple brands as part of a demand planning function. • Review historical sales trends, promotional panning, prepare forecast data to develop statistical forecast models and evaluate forecast results. • Closely interact with sales, marketing and factory to understand demand forecast drivers. • Utilize a collaborative and consensus approach by working with Sales, Marketing and Customer Finance to obtain and ensure that current and accurate information is… Show more • Develop demand forecasts for multiple brands as part of a demand planning function. • Review historical sales trends, promotional panning, prepare forecast data to develop statistical forecast models and evaluate forecast results. • Closely interact with sales, marketing and factory to understand demand forecast drivers. • Utilize a collaborative and consensus approach by working with Sales, Marketing and Customer Finance to obtain and ensure that current and accurate information is used for demand forecasts. • Reflect New Product Launches into forecast and track accuracy of forecast for initiatives. • Learn Use and Maintain Demand Solution software as the primary forecasting system tool. • Conducting Demand Review Meetings with proper pre-work done and leading the execution of action items coming out of this forum. • Improved Accuracy on standard measures of Forecasting. • Improved relationships among demand and supply planning, sales, marketing and finance, which will lead to effective knowledge sharing and an optimal consensus forecast to better, guide the company Show less

Education

  • Postgraduate Institute of Management (PIM)
    Master of Business Administration - MBA, International Business
    2018 - 2020
  • Universal Empire Institute of Technology
    Bachelor of Commerce (B.Com.), Business Administration
    2007 - 2010
  • Royal College Colombo- 07
    Primary and Secondary

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