Mohamed Rishad
Operations Manager- Perfumes at MAUZAN GROUP- Claim this Profile
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Bio
Experience
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MAUZAN GROUP
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United Arab Emirates
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Textile Manufacturing
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1 - 100 Employee
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Operations Manager- Perfumes
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Mar 2019 - Present
Al-Ain, Abu Dhabi, United Arab Emirates • Manage overall Sales, Operations and Is responsible for the effective and successful management of Mauzan Perfume Business. • Manage P&L and Improve profitability in line with the company objectives. • Responsible for increasing business revenues in line with the company’s vision & objective. • Define strategies to deliver best-in-class customer experience while delivering profitable growth in the retail category. • Partner with internal stakeholders to establish an exclusive… Show more • Manage overall Sales, Operations and Is responsible for the effective and successful management of Mauzan Perfume Business. • Manage P&L and Improve profitability in line with the company objectives. • Responsible for increasing business revenues in line with the company’s vision & objective. • Define strategies to deliver best-in-class customer experience while delivering profitable growth in the retail category. • Partner with internal stakeholders to establish an exclusive collection for the Mauzan Product line from personal care to home fragrance to drive the overall success of a Mauzan Perfumes Business. • Manage the planning and implementation of sales and trade marketing plans. • Successfully implemented ISO 9001 & 2015 SGS standards in the perfume factory. • Set overall business objectives and KPI for the factory and sales team. • Improved product quality and packaging to meet customer satisfaction and retention. • Provide leadership and support to all the employees. Show less
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SWISS PERFUME INDUSTRIES
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United Arab Emirates
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Personal Care Product Manufacturing
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1 - 100 Employee
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Export Sales Manager
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Oct 2012 - Feb 2019
Dubai, United Arab Emirates • Budgeting/ Sales Forecast/ Product Marketing and Increase Market share of the brands are core areas of expertise. • Hold responsibility to achieve monthly assigned sales target with targeted gross profit. • Managed Sales and Marketing activities over 40 different countries (Middle East/ Asia/ Africa, Europe & Americas). • Contributing in Sales revenue growth while opening new markets. • Implement the pricing of the products for various Sales channels & Markets to ensure gross… Show more • Budgeting/ Sales Forecast/ Product Marketing and Increase Market share of the brands are core areas of expertise. • Hold responsibility to achieve monthly assigned sales target with targeted gross profit. • Managed Sales and Marketing activities over 40 different countries (Middle East/ Asia/ Africa, Europe & Americas). • Contributing in Sales revenue growth while opening new markets. • Implement the pricing of the products for various Sales channels & Markets to ensure gross margins and net profits are inline. • Manage on market investments such as Listing fees/ gondola investments / shelf rent with in distributors and sales channels. • Plan for all the product launch activities, new product launch. Coordinating with all the departments to meet the deadline for the right successful launch of the product. • Maintain good PR with distributors on market visit for new sales opportunities. • Monitor distributors sell out and stock on hand data to process new orders and liquidate non-moving stocks Show less
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Sony
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Entertainment Providers
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700 & Above Employee
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Marketing Executive
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Jul 2011 - Oct 2012
Dubai- United Arab Emirates • Preparing monthly sales forecast along with the category manager. • Maintain healthy Gross Profit for assigned product & Procure stocks based on Sales forecast to service the region. (PSI) • Maintain and monitor sales forecast for the entire region of the Middle East and Africa. • Liaise between area in-charge and sales administration to ensure procured stocks are properly invoiced. • Monitor and analyze sell in and sell through data in key targeted markets (Carrefour/ Distributor… Show more • Preparing monthly sales forecast along with the category manager. • Maintain healthy Gross Profit for assigned product & Procure stocks based on Sales forecast to service the region. (PSI) • Maintain and monitor sales forecast for the entire region of the Middle East and Africa. • Liaise between area in-charge and sales administration to ensure procured stocks are properly invoiced. • Monitor and analyze sell in and sell through data in key targeted markets (Carrefour/ Distributor data) • Work closely with each area marketing team for better and healthy stock control. (Sony South Africa, Sony Malaysia, Sony India & Sony Singapore) • Prepare all ATL/BTL material throughout the year and their implementation at the shop front. • Support category manager in terms with product launching activities & Preparing BTL with contents (Group, Community, Usage, benefits and specific feature) • Maintain Price road map for the product lineup and take corrective action to maintain product pricing are in line with completion. • Making training and Business Presentation material including following points, (Sales point for each model FAQ, and upsell sales talk. Analyses competitor sales talk to make counter measure, demonstration idea) • Do complete competition analysis. Keeping a track of their activities and prepare relevant action Plan • Ensuring the freshness of Website content along with regular updating with new launches • PIC for Handycam and Digital Photo Frame and DI accessories Show less
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Swiss Arabian Perfumes Group
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United Arab Emirates
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Retail
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300 - 400 Employee
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Operations Executive
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May 2006 - Jun 2011
United Arab Emirates • Develop demand forecasts for multiple brands as part of a demand planning function. • Review historical sales trends, promotional panning, prepare forecast data to develop statistical forecast models and evaluate forecast results. • Closely interact with sales, marketing and factory to understand demand forecast drivers. • Utilize a collaborative and consensus approach by working with Sales, Marketing and Customer Finance to obtain and ensure that current and accurate information is… Show more • Develop demand forecasts for multiple brands as part of a demand planning function. • Review historical sales trends, promotional panning, prepare forecast data to develop statistical forecast models and evaluate forecast results. • Closely interact with sales, marketing and factory to understand demand forecast drivers. • Utilize a collaborative and consensus approach by working with Sales, Marketing and Customer Finance to obtain and ensure that current and accurate information is used for demand forecasts. • Reflect New Product Launches into forecast and track accuracy of forecast for initiatives. • Learn Use and Maintain Demand Solution software as the primary forecasting system tool. • Conducting Demand Review Meetings with proper pre-work done and leading the execution of action items coming out of this forum. • Improved Accuracy on standard measures of Forecasting. • Improved relationships among demand and supply planning, sales, marketing and finance, which will lead to effective knowledge sharing and an optimal consensus forecast to better, guide the company Show less
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Education
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Postgraduate Institute of Management (PIM)
Master of Business Administration - MBA, International Business -
Universal Empire Institute of Technology
Bachelor of Commerce (B.Com.), Business Administration -
Royal College Colombo- 07
Primary and Secondary