Experience

Al Wefag Trading & Manufacturing Co. Ltd

• Saudi Arabia
• Food & Beverages
• 100 - 200 Employee

• Area Sales Manager (FMCG)

  • Jul 2023 - Present

  Main Responsibilities:• Area Management (Sales & Merchandising)- Key accounts handling (Othaim & Car4 & Lulu & ...etc.)- Customers yearly contracts- Submit & implement promotions plan• Control & leading- lead Sales & Merchandising team to achieve the Target & priorities of the company• Plan and Follow up with the final activities and its implementation in the market by the filed within the Allocated accounts through complete reporting system that compare between the achievements& the planned figures.• Control of contractual documents and maintain an updated summary• Ensure that HHT is implemented correctly across the regions by gathering and updating the system with theRequired data (customers, routes, barcode...etc.) • Plan development-Submit Branding & activities project • Financial-Follow up statements of account and the customer reconciliation with finance team on Monthly & quarterly bases (as needed).-Follow up payments and make sure they are posted in the system on time.-Follow up on credit limits compliance to ensure that all customers are within their assigned credit limits. -Manage ss and new Accounts profitability, by aligning on selling prices and support with the management and finance.•Follow up with customer & finance department to ensure proper implementation of the following:-Customer Incentives-Credit notes implementation & posting-Monitor short deliveries & returns• Prepare monthly sales reports by SKU comparing the plan vs. actual • Maintain sales history data for performance analysis.-Maintain the monthly/quarterly targets and break it down by customer.• Ensure that customer pricing/ CDA terms are agreed to support the agreed business goals, based on principlesand that any changes are based upon an objective business case • Customer administration. Specifically:- Prepare periodic reports covering customers performance versus target, implementation of the accounts plan and the outlook for the balance of the year. Show less

• Unit Sales Manager

  • Aug 2021 - Jun 2023

  Modern Trade channel

• Unit Sales Manager

  • May 2020 - Aug 2021

• Modern trade sales supervisor

  • Apr 2019 - May 2020

• Sales Representative

  • May 2018 - Apr 2019

  Modern trade channel

• Retailer Sales Representative

  • Dec 2014 - Apr 2018



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Retail Sales Representative

  • Aug 2011 - Nov 2014