Experience

Tweeq

• Saudi Arabia
• Financial Services
• 1 - 100 Employee

• Head of Growth

  • Feb 2023 - Present

  - Leading cross-functional marketing, overseeing digital marketing, social media, CRM, growth strategy, budgeting, promotions, and analytics. - Managing digital & influencer ads on Google, Facebook, Instagram, TikTok, Twitter, Snapchat, & App Stores. - Managing all steps of the growth funnel including acquisition, activation, retention & churn. - Overseeing organic marketing: social media, SEO, ASO, blogs, referrals, & video. - Managing mobile marketing: push notifications, SMS, email & in-app ads. - Collaborating cross-functionally with product team, commercial team, and design team for brand consistency & business alignment. Show less



Capiter

• Egypt
• Internet Publishing
• 200 - 300 Employee

• Head of Growth & Digital Transformation

  • Jan 2022 - Present

  - Leading all digital performance marketing efforts using an omni-channel strategy through paid, organic & mobile channels to acquire, activate, engage and retain customers. (Google ads, Facebook & Instagram Ads, WhatsApp, SMS marketing, Push notification & In-App advertising).- Managing content creation strategy for creative assets and messaging across all marketing channels and app pages to ensure a consistent brand experience across all touchpoints.- Working with Product Managers, Developers, UX/UI Designers & Researchers to optimize the conversion rates (CRO) on our mobile app to create a best-in-class digital experience.- Analyzing campaigns performance, customer insights and mobile analytics to monitor the performance across both the marketing and app funnels to identify low performing campaigns and optimize the app digital experience.- Planning and managing the content strategy and execution on our mobile app (Banners, listings & landing pages).- Managing and collaborating with a talented team of Digital Marketeers, Designers, Content Writers, Data Scientists, Business Analysts & Researchers to implement our growth digital strategy.- Collaborating continuously with Commercial & Sales to improve our commercial planning and Road-to-market strategy. Show less

• Growth & Performance Manager

  • Jan 2021 - Dec 2021

• Senior Growth Hacker

  • May 2020 - Dec 2020



Swvl

• United Arab Emirates
• Technology, Information and Internet
• 500 - 600 Employee

• Growth & Performance Lead

  • Mar 2018 - Sep 2019

  - Executed digital & performance campaigns to activate and retain new and churned users.- Implemented RFM segmentation to ensure relevant targeting and decrease costs.- Analyzing campaigns performance and customer insights to monitor the performance of the marketing funnels to identify and optimize low performing campaigns.- Collaborated with Product Managers on setting the necessary product requirements and priorities.

• Live Ops & Quality Control Lead

  • Aug 2017 - Feb 2018