Mohamed Mosaad , BSc , MBA

Marketing Manager at Alasdekaa
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Contact Information
us****@****om
(386) 825-5501
Location
Egypt, EG
Languages
  • English -
Skills

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Credentials

  • Brand Management: Aligning Business, Brand and Behaviour
    Coursera
    Aug, 2023
    - Sep, 2024
  • Introduction to Marketing
    Coursera
    Apr, 2017
    - Sep, 2024
  • Market Research and Consumer Behavior
    Coursera
    Mar, 2017
    - Sep, 2024
  • Viral Marketing and How to Craft Contagious Content
    Coursera
    Jan, 2017
    - Sep, 2024
  • Intro to International Marketing
    Coursera
    Nov, 2016
    - Sep, 2024
  • Inspiring and motivating individuals
    Coursera
    May, 2015
    - Sep, 2024

Experience

  • Alasdekaa
    • Egypt
    • Transportation, Logistics, Supply Chain and Storage
    • Marketing Manager
      • Jun 2019 - Present

      - Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term. Planning and execution of all communications and media actions on all channels, including online and social media. - Assisting with product development, pricing and new product launches as well as developing new business opportunities. - Creating and managing promotional collateral to establish and maintain product branding. - Managing the budget for advertising and promotional items. - Competitor and customer insights analysis Analysis of sales forecasts and relevant financials and reporting on product sales. Show less

  • Alexandria detergent and chemical company
    • New Product Development Manager
      • Jun 2017 - Present

       Key achievement (Launching the following new products (Velveta Fabric freshener –Speed drain opener 125 g – Diva hand cleansing gel and spray – Glassy squeezy –Velveta concentrated softener – Maxell Magic waves – Velveta Wool & Silk gel)). Continuous analysis to the local market to determine the available opportunities markets. Setting the design brief of the product, the benchmark, the market size, and ourcompetitive advantages. Following up the sent design brief sent with the following department (Quality –design – planning – procurement – production – dispatching – sales & Marketingdepartment) Setting the launching plan of each item and following up the plan and analyze thedegree of success. Facebook pages supervisor Setting the pages concepts with the outsource company. Directing which item will be on the spot on weekly base. Supporting the specialist in answering consumer. Handling consumer complains. Collecting and analyzing their feedback. Following up the competition page movement. Setting the kPIS of the outsource (reach rate - no of likers and followers – engagement rate – comparing the targeted segment with the highly responsive segment) Show less

    • Brand Manager
      • Sep 2016 - Present

       Key achievements (increase brand sales by 47% 2015 – 2016 by 2,617,299). Putting the annual sales plan of the product. Setting annual promotion plan. Setting launching plan for new product. Analyzing the sales performance on regular base. Making orientation for the entire company portfolio for new comers and merchandisers. Conducting business review on regular base. Setting correction action for the weaknesses of the analysis.

  • ALEXANDRIA DETERGENTS AND CHEMICALS
    • Egypt
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Assistant Brand Manager
      • Apr 2014 - Present

       Key achievement (increase brand sales by 40.4% 2014 – 2015 by 1,031,630).  Following up the daily sales of Divatoll Brand.  Making a weekly report reviewing the business performance of the brand.  Making a market visit on regular base plus making availability report of the brand and competition.  Making total business review quarterly and sharing it with branches managers.  Key achievement (increase brand sales by 40.4% 2014 – 2015 by 1,031,630).  Following up the daily sales of Divatoll Brand.  Making a weekly report reviewing the business performance of the brand.  Making a market visit on regular base plus making availability report of the brand and competition.  Making total business review quarterly and sharing it with branches managers.

  • Mobinil
    • Egypt
    • Telecommunications
    • 1 - 100 Employee
    • Customer Service Representative
      • Sep 2012 - Jul 2013

      Attracts potential customers by answering product and service questions; suggesting information about other products and services. •Opens customer accounts by recording account information. •Maintains customer records by updating account information. •Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution. Show less

Education

  • Arab Academy for Science, Technology and Maritime Transport
    Master of Business Administration (MBA), Marketing
    2014 - 2016
  • Alexandria
    Post Graduate Diploma, Marketing
    2013 - 2014

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