Mohamed Mohsen
Performane media buyer at ARQQA Digital- Claim this Profile
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Bio
Credentials
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Google Ads Search Certification
GoogleDec, 2022- Nov, 2024 -
Google Ads Shopping certification
GoogleDec, 2022- Nov, 2024 -
Google Ads display certification
GoogleNov, 2022- Nov, 2024 -
Digital Marketing
SemrushSep, 2022- Nov, 2024 -
Google Data Analytics
CourseraAug, 2022- Nov, 2024 -
Advertising with Meta
CourseraMay, 2022- Nov, 2024 -
Digital Advertising
HubSpot AcademyJul, 2022- Nov, 2024 -
Set Up a Facebook Ads Campaign
CourseraJun, 2022- Nov, 2024
Experience
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ARQQA Digital
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Egypt
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Advertising Services
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1 - 100 Employee
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Performane media buyer
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Jun 2023 - Present
Creating and planning a variety of campaigns across a range of digital channels • Overseeing existing campaigns and optimizing them • Making creative suggestions for campaigns designs landing pages • Producing detailed analysis and reports of campaigns & assigned accounts. • Develop digital proposals and strategy presentations • Track, report, analyze and optimize all digital marketing campaigns and their spending to ensure effective ROI and reach Campaigns objective. Creating and planning a variety of campaigns across a range of digital channels • Overseeing existing campaigns and optimizing them • Making creative suggestions for campaigns designs landing pages • Producing detailed analysis and reports of campaigns & assigned accounts. • Develop digital proposals and strategy presentations • Track, report, analyze and optimize all digital marketing campaigns and their spending to ensure effective ROI and reach Campaigns objective.
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Switch English Academy
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Egypt
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Language Schools
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1 - 100 Employee
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Performance media buyer
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May 2022 - Present
- Developed and executed facebook&Instagram advertising campaigns. - Drive leads to the sales team and make the CPL & CPM as low as possible. - Continuously monitored and analyzed campaigns results and made adjustments as needed. - Developed and executed facebook&Instagram advertising campaigns. - Drive leads to the sales team and make the CPL & CPM as low as possible. - Continuously monitored and analyzed campaigns results and made adjustments as needed.
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Dottopia
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Egypt
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Advertising Services
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1 - 100 Employee
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Performance media buyer
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Mar 2022 - Feb 2023
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Media Buyer intern
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Jan 2022 - Mar 2022
- Learn Google tag manager and how to track the user movement on the website ( Tags –Triggers – Variables)- Learn how to make a media plan based on the proposed budget and distribute the budget on all platforms- Involves with Google analytics and learn how to track the insights on the website- Learn hotjar and Microsoft clarity and how to track heatmaps of the visitor and records of his movement- Conversion tracking and how to optimize campaign based on metrics and insights- Visualize data with Google Data Studio and make monthly reports to clients so that they can see and understand the sales funnel Show less
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SoluSpot.Marketing
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Egypt
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Advertising Services
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1 - 100 Employee
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Digital Marketing Intern
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Sep 2021 - Nov 2021
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Education
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Cairo University
Faculty of computers and artificial intelligence