Mohamed Mohsen

Performane media buyer at ARQQA Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Giza, Al Jizah, Egypt, EG

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Credentials

  • Google Ads Search Certification
    Google
    Dec, 2022
    - Nov, 2024
  • Google Ads Shopping certification
    Google
    Dec, 2022
    - Nov, 2024
  • Google Ads display certification
    Google
    Nov, 2022
    - Nov, 2024
  • Digital Marketing
    Semrush
    Sep, 2022
    - Nov, 2024
  • Google Data Analytics
    Coursera
    Aug, 2022
    - Nov, 2024
  • Advertising with Meta
    Coursera
    May, 2022
    - Nov, 2024
  • Digital Advertising
    HubSpot Academy
    Jul, 2022
    - Nov, 2024
  • Set Up a Facebook Ads Campaign
    Coursera
    Jun, 2022
    - Nov, 2024

Experience

    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Performane media buyer
      • Jun 2023 - Present

      Creating and planning a variety of campaigns across a range of digital channels • Overseeing existing campaigns and optimizing them • Making creative suggestions for campaigns designs landing pages • Producing detailed analysis and reports of campaigns & assigned accounts. • Develop digital proposals and strategy presentations • Track, report, analyze and optimize all digital marketing campaigns and their spending to ensure effective ROI and reach Campaigns objective. Creating and planning a variety of campaigns across a range of digital channels • Overseeing existing campaigns and optimizing them • Making creative suggestions for campaigns designs landing pages • Producing detailed analysis and reports of campaigns & assigned accounts. • Develop digital proposals and strategy presentations • Track, report, analyze and optimize all digital marketing campaigns and their spending to ensure effective ROI and reach Campaigns objective.

    • Egypt
    • Language Schools
    • 1 - 100 Employee
    • Performance media buyer
      • May 2022 - Present

      - Developed and executed facebook&Instagram advertising campaigns. - Drive leads to the sales team and make the CPL & CPM as low as possible. - Continuously monitored and analyzed campaigns results and made adjustments as needed. - Developed and executed facebook&Instagram advertising campaigns. - Drive leads to the sales team and make the CPL & CPM as low as possible. - Continuously monitored and analyzed campaigns results and made adjustments as needed.

    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Performance media buyer
      • Mar 2022 - Feb 2023

    • Media Buyer intern
      • Jan 2022 - Mar 2022

      - Learn Google tag manager and how to track the user movement on the website ( Tags –Triggers – Variables)- Learn how to make a media plan based on the proposed budget and distribute the budget on all platforms- Involves with Google analytics and learn how to track the insights on the website- Learn hotjar and Microsoft clarity and how to track heatmaps of the visitor and records of his movement- Conversion tracking and how to optimize campaign based on metrics and insights- Visualize data with Google Data Studio and make monthly reports to clients so that they can see and understand the sales funnel Show less

    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Sep 2021 - Nov 2021

Education

  • Cairo University
    Faculty of computers and artificial intelligence
    2019 - 2023

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