Experience

Esperanza Co. For Ready Clothes S.A.E

• Egypt
• Textile Manufacturing
• 1 - 100 Employee

• Executive Director

  • Jul 2018 - Present

   Responsible for communicating effectively with the Board and providing, in a timely and accurate manner, all information necessary for the Board to function properly and to make informed decisions. Responsible for implementation of Lean and high efficient production programs that carry out the organization’s mission. Responsible for strategic planning to ensure that Esperanza can successfully fulfill its Mission into the future. Responsible for the enhancement of Esperanza’s image by being active and visible in the community and by working closely with other professional, civic and private organizations. Moving Esperanza into Sustainability Concept.  Establishing employment and administrative policies and procedures for all functions and for the day-to-day operation of the nonprofit.



AL NASSER

• Kuwait
• Retail
• 200 - 300 Employee

• Product Manager

  • May 2017 - Jun 2018

  Source all new apparel manufacturers in the local market where we can find a suitable sources that keep feeding our stores with the most prestigious and quality garments that keep our quality standards at its highest level. Key Responsibilities & Accountabilities Strategic:1- Assist the top management in the monitoring of the annual/business plan for the company from a financial and operational perspective including goals and objectives.2- Keeping the garments production process feasible and continuously improve it. Operational:1. Review all new products/new fabrics/prints/embellishments, etc of other competitors and internet through B&M team and choose suitable ones and share with design team where we can demonstrate our next seasonal collections.2. Ensure the flow of raw material considering future demands to ensure a steady production flow for all styles with all manufacturers with timelines for each and all processes to ensure delivering final goods on time.3. Source all new fabrics/trims/accessories in a collaboration with purchasing team as well as the design team.4. Receive & review all new developments and designs from design teams.5. Assign styles for each suitable manufacturer depending on their capabilities & production capacities6. Develop all styles with all manufacturers (In terms of costing and /salesman samples).7. Prepare the final budget sheet where it has all fabric and accessories consumptions, costing details of fabric, accessories markup suggested retail price after finalizing all prices and capacity negotiations with all manufacturers.8. Achieve planned targets and have goods on time in our warehouse/stores.9. Build a strong sourcing base of Novelty Fabrics & Trims suppliers, providing professional & efficient product & Process development.10. Procurement management & Planning of Fabrics & trims.11. Maintaining an excellent on time delivery performance.



Ajlan & Bros

• Saudi Arabia
• Retail Apparel and Fashion
• 200 - 300 Employee

• Export & Merchandising Manager

  • Dec 2015 - Dec 2016

   Created Export department for the first time in Ajlan & Bros enabled to invade potential new markets in the Middle East and USA  Designed a foreign market plans for potential fast growing markets, Targeted all possible channels to build customers’ contact base in a timely manner. Signed business collaboration agreements with foreign chambers of commerce to get their marketing support especially in countries where the language and communication are major challenges. Leadership of Sales, Sales operations and customer service for 3 New overseas markets in Arab countries and USA  Forecasting future demands for products and services for each market, creating master plan for 12 months in advance and ensure the flow of products in each of the 3 foreign markets according to T&A to ensure a steady goods presence in the markets.



Maytex Tailoring

• Sales & Merchandising Manager

  • Jan 2012 - Nov 2015

   Manage Maytex merchandising and communications functions, overseeing a $10M Business volume and 3-member team. Direct Private brand management, product launches, expand clients base. Forecasting future demands for products and services, creating master plan for 24 months in advance and ensure the flow of raw material according to T&A to ensure a steady production flow.Selected Accomplishments: Build a strong sourcing base of Novelty Fabrics & Trims suppliers, providing professional & efficient product & Process development. Expanded the client base and improved the staff efficiency to provide better merchandising services to customers. Reduced the inventory carrying cost from $19.6M by mid of 2012 to reach $1.2M by mid of 2015, using innovative ideas to get use of the stocked inventory& Use it to produce fashion products. Procurement management & Planning of Fabrics, trims. Led market launch of new products, identified opportunities, researched new product possibilities, collaborated with engineering team generating $0.5M in annual sales.



Macy's

• 1 - 100 Employee

• Senior Merchandiser

  • May 2007 - Dec 2011

  Manage merchandising, sourcing and communication functions, overseeing $13.5M Business volume &3 member team. Challenge to build new market presence. Explore new products to be sourced out of the Egyptian market. Expand vendor base. Directed & consolidated staff improving corporate communication & business initiatives. Selected Accomplishments: Built a strong base of fabric mills to secure a highly efficient product development . Source new product areas that were not sourced out of Egypt before, I.e suits – Home textiles- Denim) Applying and practicing the S2M concept (speed to market), which required a tight and strict T&A covering the entire supply chain process. Increased the total volume of the areas handled from ( $5.7M on 2007 to reach $ $13.5 M by 2011). Awarded “Make Magic” Macy’s certificate for top performance for year 2009.



NILE TRICOT CO., GIZA

• Merchandising Manager

  • Dec 2001 - Apr 2007

  Merchandising Manager, 12/2001 to 4/2007Merchandiser, 4/1999 to 12/2001Supervise the merchandising team covering both the European and American markets. Oversee $7M business volume & 4-member team.Selected Accomplishments: Provide development services through visiting international fairs and provide the company with an edge in the new trends and fashion. Procurement management & Planning of Yarns, trims. Maintaining an excellent ON TIME DELIVERY performance through applying strict T&A and follow-up systems. Exploring new markets in both USA and Europe.