Group Marketing Director

• Oct 2020 - Present

- Strategically managing a multi-brand portfolio of brands in the cookware business & home appliances - Establishing a market base and multi-brand positioning, penetration and commercial strategies - Building marketing, sales product development systems & a platform for the group - Designing, planning & implementing strategic and tactical marketing goals - Strategically managing a multi-brand portfolio of brands in the cookware business & home appliances - Establishing a market base and multi-brand positioning, penetration and commercial strategies - Building marketing, sales product development systems & a platform for the group - Designing, planning & implementing strategic and tactical marketing goals

Business Consultant & Trainer

• Nov 2018 - Present

Mohamed Ibrahim is a believer in everyone’s potentials, whose passion is to inspire. He is a visionary business professional whose expertise in marketing, business development financial analysis and business management is presented through his materials and training sessions. He had his business skills nurtured in the big multi-national and regional institutions/organizations he has worked in, examples of which are Americana Group, KFG Group & CIB Egypt . A dedicated marketer Mohamed Ibrahim is, over his long years of experience in the marketing and business development arena across different industries as well as different Middle-eastern & European markets, he developed a passion towards understanding consumer behavior patterns, exploring their various business implications. He made his life mission to transfer his expertise , values & knowledge, inspired by his readings for renowned authors and business psychology experts, to those who need them to enhance their opportunities. In addition to his business and marketing consultation work, he has had unique business & entrepreneurial ende avors in B2B, B2C & Retail industries.

Acting General Manager

• Apr 2016 - Nov 2018

Developing strategic & tactical business plans & executing them advising on how to win in the market place and to penetrate new markets via ambitious but relevant business strategies, efficient operational modules & systems, market-driven product development processes, reliable organization structure & caliber; all that comes Developing strategic & tactical business plans & executing them advising on how to win in the market place and to penetrate new markets via ambitious but relevant business strategies, efficient operational modules & systems, market-driven product development processes, reliable organization structure & caliber; all that comes

Acting Country Manager

• May 2014 - Aug 2015

- Launching the concept - Leading a large team of professionals - Running all front-line and supporting business functions - Launching Al Rifai concept in Egypt market - Looking after all business functions to keep the business running and growing (Operations, Marketing, Logistics, Finance & Human Resources and Recruitment), leading a team of 15 employees - Presenting periodic Business Status Reports & Expansion Potential Plans - Launching the concept - Leading a large team of professionals - Running all front-line and supporting business functions - Launching Al Rifai concept in Egypt market - Looking after all business functions to keep the business running and growing (Operations, Marketing, Logistics, Finance & Human Resources and Recruitment), leading a team of 15 employees - Presenting periodic Business Status Reports & Expansion Potential Plans

Regional Commercial Director

• Jul 2013 - Mar 2014

Group Marketing Director (Consultancy based)

• May 2012 - Jun 2013

Marketing & Business Corporate Planning, Corporate Marketing Platform Establishment, Expansion & Extension Opportunities Highlighting as well as brand/concept acquisitions Marketing & Business Corporate Planning, Corporate Marketing Platform Establishment, Expansion & Extension Opportunities Highlighting as well as brand/concept acquisitions

Regional Manager in Marketing (Middle East, North Africa & GCC Markets)

• Jun 2009 - Dec 2010

Franchisor Role (Cilantro Café, Ben’s Cookies, The Bakery Shop, O Republic) – Cairo, Egypt Franchisor Role (Cilantro Café, Ben’s Cookies, The Bakery Shop, O Republic) – Cairo, Egypt

Regional Marketing Manager

• Jan 2006 - May 2009

Regional Marketing Support to GCC & MENA Markets Regional Marketing Support to GCC & MENA Markets

Asst. Marketing Manager - (Heading Regional Marketing Research & Information Unit)

• Nov 2002 - Dec 2005

Responsibilities: a. Responsible for the formulation of strategic marketing plans (communication, branding & positioning) along with tactical year mapping/calendar by country, by company & by brand or by product category b. Responsible for designing and conducting market research to: identify target markets + monitor customer experience + track brand images + study customer shopping behavior + industry verticals to penetrate + analyze competition c. Presenting to the management on a quarterly basis the brands’ performances as per the approved marketing KPI’s d. Responsible for implementing Marketing Audits, Competition Surveys as well as Market Trends & Updates e. Responsible for proper and efficient media employment and advertising for all company’s brands across all subsidiaries and regions, covering the following communication approaches: i. ATL: e.g – Outdoor, Magazines & Press, Social Media, …etc ii. BTL: e.g - POP Activations, POP Merchandising, Branding Applications, ..etc iii. Direct Offering: e.g – value offers, price discounts, bundling offers, new product launches, tie-ups,…etc iv. Content Marketing v. Events & Sponsorships f. Responsible for dealing with agencies and suppliers that should be providing services to all companies’ brands utilizing the economies of scale across all regions (if possible) g. Responsible for dealing with suppliers in marketing related issues like discussing marketing plans, marketing budgets, marketing materials needed and brand guidelines

Corporate Credit A.Assist

• 2000 - 2002