Mohamed Ezzat Ali

Senior Performance Marketer at MAKASEB
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Contact Information
us****@****om
(386) 825-5501
Location
Al Jizah, Egypt, EG

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Credentials

  • Digital Marketing Diploma
    eMarketing Egypt
    Sep, 2019
    - Nov, 2024
  • Fundamentals of Digital Marketing Certificate
    Google
    Jan, 2019
    - Nov, 2024
  • Social Media Marketing Certificate
    HP LIFE
    Jan, 2019
    - Nov, 2024
  • Social Media Certified
    HubSpot
    Aug, 2019
    - Nov, 2024

Experience

  • MAKASEB
    • Saudi Arabia
    • Marketing Services
    • 1 - 100 Employee
    • Senior Performance Marketer
      • Jan 2023 - Present

      Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements. Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience. Sourcing and presenting audience data and advertising proposals to clients for feedback. Proofreading advertising material before launching campaigns. Coordinating and overseeing the development and launch of campaigns. Negotiating with advertising sales agents to ensure the most cost-effective deal structures. Managing budgets and monitoring campaigns costs and ROI metrics. Tracking and presenting campaign data such as views, click-through rates, engagements, and customer conversion rates. Building and maintaining a network of advertising agents and broadcasting networks. Monitoring audience and media trends, practices, and new technologies. Show less

  • Serajj Digital Marketing
    • Saudi Arabia
    • Advertising Services
    • 1 - 100 Employee
    • Senior Media Buyer
      • Nov 2022 - Jan 2023

      - Responsible for planning, implementing, managing, and monitoring the company's digital marketing strategy in order to increase brand awareness, improve marketing efforts, and increase sales. - Develop, implement and manage the digital marketing strategy - Define the most important social media KPIs - Assist all company digital marketing accounts (e.g. Facebook, Instagram, Google). - Execute Ads and measure the success of every Digital campaign - Responsible for planning, implementing, managing, and monitoring the company's digital marketing strategy in order to increase brand awareness, improve marketing efforts, and increase sales. - Develop, implement and manage the digital marketing strategy - Define the most important social media KPIs - Assist all company digital marketing accounts (e.g. Facebook, Instagram, Google). - Execute Ads and measure the success of every Digital campaign

  • Jazeel Digital Marketing
    • Saudi Arabia
    • Advertising Services
    • 1 - 100 Employee
    • Senior Media Buyer
      • Jul 2021 - Oct 2022

      - Responsible for planning, implementing, managing, and monitoring the company's digital marketing strategy in order to increase brand awareness, improve marketing efforts, and increase sales. - Develop, implement and manage the digital marketing strategy - Define the most important social media KPIs - Assist all company digital marketing accounts (e.g. Facebook, Instagram, Google). - Execute Ads and measure the success of every Digital campaign - Responsible for planning, implementing, managing, and monitoring the company's digital marketing strategy in order to increase brand awareness, improve marketing efforts, and increase sales. - Develop, implement and manage the digital marketing strategy - Define the most important social media KPIs - Assist all company digital marketing accounts (e.g. Facebook, Instagram, Google). - Execute Ads and measure the success of every Digital campaign

  • IBS Misr
    • Egypt
    • Construction
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Sep 2020 - Aug 2021

      - Identify target audiences and plan media campaigns. - Optimize plans and budgets according to the best media mix - Ensure ads are creative and displayed appropriately - Monitor costs and return on investment (ROI) - Responsible for design and execute integrated digital media campaigns. - Analyzing business performance with the help of digital tools and reports. - Setting and Monitoring digital campaigns on different platforms. - Generating Leads campaigns through different platforms. - Generating Search engine marketing (SEM) campaigns and SEO. - Providing competitive analysis, research, and media reporting. - Producing digital campaign execution and reporting. Show less

  • ITCAN
    • Egypt
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Media Buyer
      • Sep 2019 - Sep 2020

      - Responsible for planning, implementing, managing, and monitoring the company's Social Media strategy in order to increase brand awareness, improve marketing efforts, and increase sales. - Develop, implement and manage our social media strategy - Define the most important social media KPIs - Assist all company social media accounts (e.g. Facebook, Instagram, and other social media platforms). - Execute Ads and measure the success of every social media campaign - Communicate with customers and Establish a strong relationship of trust by professionally answering customer inquiries and settling disputes through various channels Show less

  • Innovation Agency official
    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Sep 2018 - Sep 2019

      1- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. 2- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. 3- Set up and optimize company pages within each platform to increase the visibility of company’s social content. 4- Moderate all user-generated content in line with the moderation policy for each community. 5- Create editorial calendars and syndication schedules. 6- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. 7- Write catchy captions on our posts in all platforms to increase engagement and reach. Serve in the day-to-day engagement and conversation for all social media including Facebook, Youtube and Instagram. 8- Identify threats and opportunities in user-generated content surrounding brands and report effectively in a timely manner. 9- Optimizing Websites for Search Engines. Show less

  • SAMA HR & Recruitment Solution
    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Social Media Marketing Specialist
      • Sep 2017 - Sep 2018

      1- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. 2- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. 3- Set up and optimize company pages within each platform to increase the visibility of company’s social content. 4- Moderate all user-generated content in line with the moderation policy for each community. 5- Create editorial calendars and syndication schedules. 6- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. 7- Write catchy captions on our posts in all platforms to increase engagement and reach. Serve in the day-to-day engagement and conversation for all social media including Facebook, Youtube and Instagram. 8- Identify threats and opportunities in user-generated content surrounding brands and report effectively in a timely manner. Show less

Education

  • Ain Shams University
    Bachelor's degree, Agriculture, General
    2013 - 2017

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