Experience

Tarfeeh Fakieh

• Saudi Arabia
• Entertainment Providers
• 1 - 100 Employee

• Head of Commercial

  • May 2021 - Mar 2023

  A Saudi Private leading leisure and Hospitality range from the most exclusive Al Nawras strip that includes Nobu and Movenpick Jeddah to wide range of established restaurants and Private Beach Club in Jeddah. Job Summary and Contributions: leading commercial aspects of the group with a turnover of SAR 180M, reports to CEO and COO. Implemented online ticking solution generated revenue up to SAR 700K in less than 7 month. Set up and implemented payment gateway… Show more A Saudi Private leading leisure and Hospitality range from the most exclusive Al Nawras strip that includes Nobu and Movenpick Jeddah to wide range of established restaurants and Private Beach Club in Jeddah. Job Summary and Contributions: leading commercial aspects of the group with a turnover of SAR 180M, reports to CEO and COO. Implemented online ticking solution generated revenue up to SAR 700K in less than 7 month. Set up and implemented payment gateway solution. Designed, and deployed social media and Google ads and campaigns to support overall revenue targets for B2B and B2C. Led, built and executed pre-opening sales, marketing, and social media campaigns for Nobu Jeddah. Developed and maintained relationships with stakeholders, owners, business units, marketing agencies, and partners. Evaluated opportunities from a strategic perspective to prioritize and implement plans to help meet the organization’s core strategic objectives. Led, developed and manages key stakeholder partnership either launch, develop positioning planning and revenue share basis contracts. Further more, analyze and propose negotiation strategies. Show less A Saudi Private leading leisure and Hospitality range from the most exclusive Al Nawras strip that includes Nobu and Movenpick Jeddah to wide range of established restaurants and Private Beach Club in Jeddah. Job Summary and Contributions: leading commercial aspects of the group with a turnover of SAR 180M, reports to CEO and COO. Implemented online ticking solution generated revenue up to SAR 700K in less than 7 month. Set up and implemented payment gateway… Show more A Saudi Private leading leisure and Hospitality range from the most exclusive Al Nawras strip that includes Nobu and Movenpick Jeddah to wide range of established restaurants and Private Beach Club in Jeddah. Job Summary and Contributions: leading commercial aspects of the group with a turnover of SAR 180M, reports to CEO and COO. Implemented online ticking solution generated revenue up to SAR 700K in less than 7 month. Set up and implemented payment gateway solution. Designed, and deployed social media and Google ads and campaigns to support overall revenue targets for B2B and B2C. Led, built and executed pre-opening sales, marketing, and social media campaigns for Nobu Jeddah. Developed and maintained relationships with stakeholders, owners, business units, marketing agencies, and partners. Evaluated opportunities from a strategic perspective to prioritize and implement plans to help meet the organization’s core strategic objectives. Led, developed and manages key stakeholder partnership either launch, develop positioning planning and revenue share basis contracts. Further more, analyze and propose negotiation strategies. Show less



Citymax Hotels by Landmark Group

• United Arab Emirates
• Hospitality
• 400 - 500 Employee

• Group Director of Sales

  • Aug 2016 - Apr 2019

  Managed Sales for all segments for a 1,750-room inventory, team of 14 and supported revenue management with direct report to CEO and COO. Led budget projections, executive summaries, and business plans for all hotels and presented them to senior leadership. Managed Sales for all segments for a 1,750-room inventory, team of 14 and supported revenue management with direct report to CEO and COO. Led budget projections, executive summaries, and business plans for all hotels and presented them to senior leadership.



Millennium Hotels and Resorts, Sulaimani

• Iraq
• Hospitality
• 1 - 100 Employee

• Cluster Director Sales & Marketing

  • Sep 2015 - Apr 2016

  Head of Sales, Marketing and Revenue Management. In addition to overseeing and ensure seamless transition from Hotel Management to Franchise module. Acting General Manager for all three properties. Provides pre-opening sales plans for upcoming hotels in the Middle East - Riyadh Head of Sales, Marketing and Revenue Management. In addition to overseeing and ensure seamless transition from Hotel Management to Franchise module. Acting General Manager for all three properties. Provides pre-opening sales plans for upcoming hotels in the Middle East - Riyadh



Radisson Blu Hotel Dubai Deira Creek

• United Arab Emirates
• Hospitality
• 100 - 200 Employee

• Sales Director

  • Jun 2014 - Jun 2015

  Responsible of Business, Leisure segments and support Meeting and Event. Achieved an RGI of 116% in 2014 vs. 105% in 2013. Restructured Corporate segment manning, RFP process, and pricing structure, leading to an increase of 20% in producing portfolio. Responsible of Business, Leisure segments and support Meeting and Event. Achieved an RGI of 116% in 2014 vs. 105% in 2013. Restructured Corporate segment manning, RFP process, and pricing structure, leading to an increase of 20% in producing portfolio.



The Indian Hotels Company Limited (IHCL)

• India
• Hospitality
• 700 & Above Employee

• Director Sales & Marketing

  • Jan 2011 - Sep 2013

  Head of Sales, Marketing and Revenue Management. Increased room revenue by 6.8M in 2011 vs. 2010. Improved RevPar from AED 353 to AED 418 YTD — 2011 vs. 2010. Restructured online pricing for rooms and apartments increased by 17% in 2011 and 25% in 2012. Developed South African, Indian, and GCC Markets, which led to incremental revenue of 15% of total leisure business. Head of Sales, Marketing and Revenue Management. Increased room revenue by 6.8M in 2011 vs. 2010. Improved RevPar from AED 353 to AED 418 YTD — 2011 vs. 2010. Restructured online pricing for rooms and apartments increased by 17% in 2011 and 25% in 2012. Developed South African, Indian, and GCC Markets, which led to incremental revenue of 15% of total leisure business.



Holiday Inn Dubai - Al Barsha

• United Arab Emirates
• Hospitality
• 100 - 200 Employee

• Director of Sales And Marketing

  • Sep 2009 - Dec 2010

  Head of Sales, Marketing and Revenue Management Increased leisure segment revenue by 79% and leisure Groups by 27%. Increased corporate segment revenue by 33% and corporate Groups by 72% Head of Sales, Marketing and Revenue Management Increased leisure segment revenue by 79% and leisure Groups by 27%. Increased corporate segment revenue by 33% and corporate Groups by 72%



Millennium Hotels and Resorts

• Singapore
• Hospitality
• 700 & Above Employee

• Director of Sales

  • Nov 2008 - Aug 2009

  Head of Sales - Business and Leisure segments, support marketing and revenue management. Increased leisure and corporate segment room revenue by 10% and 25%, respectively, in 2009 vs. 2008. Improved RevPar ranking (STR) from 6 to 3 out of 6. Head of Sales - Business and Leisure segments, support marketing and revenue management. Increased leisure and corporate segment room revenue by 10% and 25%, respectively, in 2009 vs. 2008. Improved RevPar ranking (STR) from 6 to 3 out of 6.



Shangri-La Dubai

• United Arab Emirates
• Hospitality
• 1 - 100 Employee

• Business Development Manager

  • May 2006 - Oct 2008

  Responsible for International corporate, GCC and Pharma sales accounts including RFP’s. Increased market share from GCC countries by 35% in 2007 vs. 2006. Converted a group lead value of AED 1,500,000 from a leading bank in KSA. Responsible for International corporate, GCC and Pharma sales accounts including RFP’s. Increased market share from GCC countries by 35% in 2007 vs. 2006. Converted a group lead value of AED 1,500,000 from a leading bank in KSA.



IHG Hotels & Resorts

• United Kingdom
• Hospitality
• 700 & Above Employee

• Sales Manager

  • Apr 2005 - Apr 2006

  Responsible for the development, manage and generate business from Corporate, leisure and Groups business out of Dubai Market. Increased Dubai’s corporate production by 20% and leisure by 15% during the first eight months. Achieved 40% of the total hotel budget monthly.

• Revenue Specialist

  • Jul 2001 - Apr 2005

  Established the revenue enhancement role in the Middle East & Africa Corporate Office, which increased the room revenue of the central reservation office by 25% in 2004 vs. 2003. Improved the conversion rate of 27% in 2004 vs. 18% in 2003