Mall Manager & General Manager Residencial

• Mar 2023 - Present

Fotouh Al Khair Mall & Related Towers Fotouh Al Khair Mall & Related Towers

Head of Marketing

• Jul 2021 - Mar 2023

Marketing Management for Arabian Center Mall - Dubai, part of PLEX Management Services of Al Futtaim Malls. Marketing Management for Arabian Center Mall - Dubai, part of PLEX Management Services of Al Futtaim Malls.

Co-Founder & CEO | Marketing Specialist

• Nov 2020 - Nov 2021

MH2 Consultancy is a startup company that offers help tp establishments with various types of services such as: • Environmental Studies • Health Safety & Environment Management • QAQC & QHSE Management • Occupational Health Safety • Food Safety • Events & Campaign Management • Brand Management • Digital Marketing • Overall Marketing Management • Printing with the best quality and competitive prices • Management Operational Consultancy • Advertising & Media Buying • Integrated Communication plans • Short-term & Long Term Plans • Creative Conceptualization • Exhibition Stands Design and buildups Show less

Marketing Director

• Jan 2021 - Jul 2021

Key Responsibilities: • Generating new business leads and building an excellent relationships with the company’s existing clients with constant follow-ups on a weekly basis. • Identifying the client’s requirements and expectations for each event. • Performing research in order to gain a deep understanding of different requirements and details of each event. • Specialized in day-to-day marketing operations and client management by playing an active role in managing the projects marketing activities, supporting sales growth and brand equity • Build strategic relationships and partner with key industry players, agencies, and vendors. • Plan and organize events in accordance with financial and time constraints. • Strategically creating companies’ event marketing and brand awareness. • Handling budgeting and financial perspectives for clients. • Coordinate and manage all logistics and Operational functions. • Responsible for recruiting, training, and evaluating promoters and monitor their performance in order to produce an outstanding event according to the client's requirements. Show less

Marketing Manager

• Nov 2016 - Dec 2020

Mall Profile: Bawabat Al Sharq Mall is part of the Bawabat Al Sharq project a multi-billion dirham mixed-use real estate development in Baniyas City. The mall has 62,625 m2 of the gross leasable area over 2 floors and currently features 200+ renowned retail stores Key Responsibilities: • Plan and execute a range of effective strategic and tactical marketing activities to enhance the brand equity of the mall, drive sales growth and boost market share. • Formulate and supervise the implementation of marketing strategies for the mall including positioning, promotions, product innovations, and public relations. • Develop and incorporate new marketing and promotional initiatives as well as product upgrades to enhance customer engagement and improve profitability • Lead conceptualization and roll-out of public relations initiatives and implement action plans to identify and maximize leveraging of sponsorship activities. • Collaborate with shopping mall retailers in the development and execution of marketing and promotional programs addressing various customer segments and maximizing cross-promotional opportunities. • Drive product development and business growth strategies for the acquisition of new customers through diversification of offerings. • Develop and provide the sales team with creative tools including presentation, trend reports, asset kits, and product datasheets. • Participate in the formulation of marketing budgets, monitor and control expenditure, lead cost-saving initiatives to achieve financial objectives. • Manage third-party partners including creative, media, digital & PR agencies, evaluate performance and ensure the effectiveness of campaigns. • Deal with marketing and brand building activities for the UAE Real Madrid Foundation Academy and 3 F&B outlets – Zayafafoon, Pasta Tutti Giorni Italian restaurant and Sac-Wich fast food outlet. Show less

Tenant Relations Coordinator/Manager

• Nov 2015 - Nov 2016

Mall Profile:Marina Mall, the leading shopping destination in Abu Dhabi, comprises 122,000 m2 of retail space featuring a unique selection of fashion, leisure, and entertainment brands arranged over 5 levels. The mall houses 400+ retail and services outlets Career Progression:•Tenant Relations Coordinator/Manager, November 2015 – November 2016•Marketing & Events Coordinator, January 2014 – November 2015•Marketing & Events Officer, April 2011 – December 2013•Accountant Assistant, March 2009 – April 2011Key Responsibilities:•Managed all aspects of the mall’s relations with the tenants contributing to efficient and smooth operations.•Coordinated with various company departments in tenant management to deliver win-win outcomes.•Prepared and issued all documents to tenants including the merchant manual, welcome packages, permits, and non-conformance reports.•Managed all correspondence with tenants including bilingual letters of notice and substantial completion as part of the process for tenant store monitoring and improvement.•Supervised the compliance team in the management of day-to-day activities related to visual merchandising, fit-outs, MEP, and technical matters.•Worked closely with stakeholders in dealing with and resolving operational issues including tenant complaints.•Assisted the Head of Operations in day-to-day tasks and managed the department in his absence, supervising security, compliance, pest control, quality assurance, housekeeping, waste management, and visual merchandising teams. Show less

Marketing & Events Coordinator

• Jan 2014 - Nov 2015

Key Responsibilities:•Worked with the marketing manager in the development and execution of communication strategies and plans to promote the mall as a destination landmark. •Monitored all communications activities ensuring on time quality execution, adherence to the annual marketing plan, positioning and brand standards and overall objectives of the mall. •Ensured overall positioning of mall as the key point of contact with marketing agencies and clients/tenants including retailers, hotels, F&B outlets, leisure and entertainment and government tenants.•Coordinated paperwork related to procurement of supplies and equipment for the mall including purchase requests and local purchase orders (LPO).•Monitored publicity of the mall including social media and company website, conducted monthly analysis on effectiveness of campaigns as well as competitors’ communication activities and provided monthly and cumulative reports to the marketing manager and general manager.•Developed online communication plan covering search engine marketing, affinity deals, online advertising and offline promotions to drive traffic to the sites and capture data on opportunities.•Supervised online communications including upgrading/updating of the mall’s website, social media content.•Supported the marketing manager in the development and production of marketing print collaterals adhering to the mall’s communication guidelines.•Coordinated with the marketing manager in ensuring effective communication of retailer promotions and offers as well as in ensuring compliance of the shops’ visual merchandizing with the mall’s guidelines.•Provided overall management to the marketing department in the absence of the marketing manager. Show less

Marketing & Events Officer

• Apr 2011 - Dec 2013

Key Responsibilities:•Assisted the marketing manager in development of annual marketing plans, budgets, events calendars and creation of induction programs. •Developed sponsorship programs with the mall’s retailers and selected outside partners to enhance marketing and promotional resources in coordination with the marketing manager.•Coordinated production of marketing and communication collaterals complying with approved guidelines.•Ensured on time availability of marketing and communication deliverables in coordination with advertising, social media and PR agencies.•Supervised all digital platforms of the mall and ensured on time accurate updating of content.•Planned, organized and hosted monthly events and CSR activities in coordination with tenants and government agencies. •Collaborated with the specialty leasing team and provide inputs related to retailer enquiries on opening packages, in-mall advertising rates and outdoor branding.•Managed execution of campaign raffle draws, prize selection and hosted draws as the master of ceremonies (MC).•Coordinated with the customer service supervisor on management of staff rosters, uniforms and updating of mall’s guide/directory and forms.•Dealt with departmental paperwork including management approval requests, purchase requests, RFPs, LPOs, client permits and payment confirmations.•Produced weekly and monthly management reports covering key issues including social media, PR coverage, footfalls, competition analysis, budgets & expenses, agreement renewals and departmental performance. Show less

Assistant Accountant

• Mar 2009 - Apr 2011

Key Responsibilities: •Worked in the Finance department and dealt with tasks related to reconciliation of sales reports related to mall gift vouchers and ice rink and review of deferred payment schedules of leases.•Supported the purchasing officer in processing RFQs, negotiating with suppliers and finalizing prices, financial limits, terms and conditions of contracts.•Prepared and reviewed e-mail correspondence and dealt with other tasks assigned by the chief accounts officer.

Student Ambassador for First year students

• Sep 2008 - Feb 2009

Key Responsibilities: Freshmen students journey advisor for Abu Dhabi campus. Advice freshmen on course selection, attendance at campus events, seminars, and a variety of workshops to increase their skills. Key Responsibilities: Freshmen students journey advisor for Abu Dhabi campus. Advice freshmen on course selection, attendance at campus events, seminars, and a variety of workshops to increase their skills.

IT Technician

• Jan 2007 - Feb 2007