Experience

Venues NSW

• Australia
• Entertainment Providers
• 1 - 100 Employee

• General Manager - Member and Customer Experience

  • Dec 2020 - Present

  Responsible for the delivery and development of one of the oldest and most successful membership programs in Australian sport. Also includes management of the members only premium Health Club facility and reciprocal arrangements for members. Customer experience design and improvements for venues hosting 100+ sporting events and concerts each year. Responsible for the delivery and development of one of the oldest and most successful membership programs in Australian sport. Also includes management of the members only premium Health Club facility and reciprocal arrangements for members. Customer experience design and improvements for venues hosting 100+ sporting events and concerts each year.



Athletics NSW

• Australia
• Spectator Sports
• 1 - 100 Employee

• Director

  • May 2020 - Present

  Athletics New South Wales is the governing body for the sport of Athletics in NSW. Its purpose is to foster the enjoyment, participation and development of the sport in the state. Athletics New South Wales is the governing body for the sport of Athletics in NSW. Its purpose is to foster the enjoyment, participation and development of the sport in the state.



Vipers Run Club

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• Ambassador

  • Jul 2019 - Present

  We run for better physical and mental health. You’ll find us on Thursdays. We run for better physical and mental health. You’ll find us on Thursdays.



Sydney Cricket and Sports Ground Trust

• General Manager - Member and Customer Experience

  • Jul 2019 - Dec 2020

  - Responsible for one of the oldest and most successful membership programs in Australian sport. - Responsible for revenue generation of over $35million per year. - Manage team of 5 direct reports with responsibility for a team of more than 20 full time staff. - Membership strategy development and implementation. - Management of the members only premium Health Club facility and reciprocal arrangements for members. - Customer experience design and improvements for over 70 major sporting events and concerts each year. - Develop marketing support plans that lead to growth in membership revenue. - Mentor marketing staff in all areas of marketing and event presentation and delivery. - Budget, financial and management of membership and customer experience department.



bakerymuse

• Australia
• Spectator Sports

• Director

  • Nov 2017 - Jan 2020

  bakery muse - cooking up ideas, is a creative sports marketing and event consultancy. bakerymuse works with a diverse set of clients across : - Consumer Experience and journey mapping - Event development - Marketing planning and implementation - Ticket sales strategy and planning - Sponsorship and partnership program development Key Clients and Results: - Under Armour – Marketing planning and management for deep level engagement into Australian running culture – events, athletes and activation plans. - Invictus Games Sydney 2018 – Ticketing strategy and build as well as sales and marketing plan – Over 30,000 tickets sold in 1st month of sale. - Le Bent – Marketing and athlete team management for Le Bent running products. - Fjallraven – Event development and management for the first long form hiking event presented by iconic brand Fjallraven in Australia. - Chelsea FC tour to Perth – Pre-sale audience development by grass roots and supporter club engagement – over 24,000 tickets sold in first week. - SHAPE Projects – New marketing strategy and team re-structure. - Zen Imports – Tim Leatherman 30th Anniversary Tour – 3 city stops tour logistics and events operations - Wonder Communications – Event director for activations with key client Kayo Sports with Supercars, Formula One and NRL. - Perisher Ski Resort – Sponsorship strategy consultant and sales representative. - SportsTG – Marketing and branding strategy for the Australian leader in sports technology for grass roots and professional sport. Let's Cook!



National Rugby League

• Australia
• Spectator Sports
• 400 - 500 Employee

• Senior Marketing Manager - Clubs, Premiership, and Membership

  • Dec 2016 - Nov 2017

  - Promoted to Senior Marketing Manager managing a team of 43 staff. - Responsible for the development and delivery of the Telstra Premiership marketing campaigns and promotions. - Managed an account management team working directly with the clubs on building skills and capability in marketing, brand, fan development, promotion, and live event delivery.- Managed the Fan Relationship Management Centre (FRMC) an outbound sales and service centre representing the 16 clubs and NRL. The FRMC delivered over $5million in revenue to the clubs and NRL in 2017.

• Marketing Manager - Clubs and Premiership

  • May 2016 - Nov 2016

• Club Marketing and Game Day Manager

  • Jun 2015 - May 2016



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• National Event Manager

  • Dec 2012 - Jun 2015

  - Ownership of Red Bull Australia’s national event program - Project management across all national events and athlete projects and international events in Australia - Location procurement, site set up, TV production set up, PR and promotion plans for events - New event concept design, development and delivery - Procurement and management of external commercial partners for events - Budget, financial and operations management of national events program - Ownership of Red Bull Australia’s national event program - Project management across all national events and athlete projects and international events in Australia - Location procurement, site set up, TV production set up, PR and promotion plans for events - New event concept design, development and delivery - Procurement and management of external commercial partners for events - Budget, financial and operations management of national events program



Bulldogs Rugby League Club

• Australia
• Spectator Sports
• 1 - 100 Employee

• General Manager Marketing and Sponsorship

  • Aug 2012 - Dec 2012

  Promoted to GM Marketing and Sponsorship to oversee all Game Day and Event based revenue as well Sponsorships and Corporate Partnerships.

• General Manager Marketing Operations

  • Jul 2011 - Sep 2012

  Promoted to GM Marketing Operations to oversee all the Brand and marketing operations, as well as Game day and events and digital and social media programs.

• Marketing Operations Manager

  • Nov 2009 - Jul 2011

  Key Achievements:Number 1 crowds in NSW for the NRL in 2009 and 2010 with average over 20,000Number 1 crowd in history of NRL for a regular season club game in Sydney with over 42,000 (Hazem El Masri Farewell v Warriors)New Bulldogs logo launch in 2010, only 4th logo change in clubs history, received 95% acceptance by all stakeholders.www.bulldogs.com.au now in the top 2 websites in the NRL with over 60,000 unique visitors per monthBulldogs facebook fan page had over 40,000 fans in less than 8 months

• Manager, Game Day and Events

  • Aug 2005 - Nov 2009

  Key Achievements:Part of the management team responsible for turning the Bulldogs brand from one of the worst to one of the best in Australian Sport.Increased Membership 300% over 2 yearsIntegral member of project team developing a game wide CRM system to manage membership and prospect dataPromoted to Marketing Operations Manager



Corporate Sports Australia

• Australia
• Events Services
• 1 - 100 Employee

• National Sales Executive

  • 2003 - 2005

  Key Achievements:  Increased new business year on year Achieved a high number of repeat business Regularly achieved over $50,000 per month in sales Key Achievements:  Increased new business year on year Achieved a high number of repeat business Regularly achieved over $50,000 per month in sales

• Mountain Scout

  • 2002 - 2003


Perisher Blue Pty Ltd

• Head Coach - Freestlye

  • 2000 - 2003

  - Coached skiers aged 13 – 25 in moguls and freeride skiing. - Program development and implementation. - Planning and coordinating of athletes and parents for away competitions. - Coached skiers aged 13 – 25 in moguls and freeride skiing. - Program development and implementation. - Planning and coordinating of athletes and parents for away competitions.