Marketing and Membership Manager

• Mar 2023 - Present

Marketing Technology Specialist

• Mar 2021 - Present

- Understands social media platforms and creates daily postings on multiple platforms (Facebook, Instagram, Google ads) - Designing and implementing social media strategy to align with business goals - Create and manage lead capture from social media platforms - Track and report on social media ads (organic and paid) ROI - Creative, familiar with Canva, Microsoft Office Suite, basic website knowledge - Starting and running video marketing - Create and maintain team website through KW Command program - Graphic design oriented – ability to keep team materials up-to-date - Creating and providing pop bys to sphere, other agents, and clients - Assist in planning events (happy hours, client appreciation, virtual events) - Attend daily check-ins and weekly team meetings - Proactive communication with team, leads, and clients Show less

Manager, Membership Development

• Feb 2022 - Feb 2023

The Manager, Member Acquisition and Retention, manages the execution of ongoing member and prospect acquisition activities. Assists with development and dissemination of membership and webinar marketing communications through various media. Recommends strategies for improving response, cost, and efficiency of acquisition efforts. Provides phone and email support for members. Contributes to the efforts to increase association revenue by acquiring and retaining members. Essential Job Functions: - Assists in development of acquisition strategy and oversees execution of ongoing campaigns: Manages inventory of promotional materials, analyzes and reports on response. - Develops and manages member engagement and retention programs, including communications efforts in support of first-year member onboarding and ongoing activities to keep members engaged with NARFE and informed of association activities. Drafts communications and determines best mix of delivery media to maximize effectiveness. - Oversees development of acquisition target lists and directs activities of staff designer, as well as all vendors and contractors in support of direct mail component of campaigns, including writing marketing copy, development of ad creative, list management, marketing tests, printing, mailing, performance tracking, etc. - Represents NARFE at trade shows and health fairs; recommends exhibit opportunities and manages materials for all exhibits. Interacts with members and prospects at organizational events to build relationships and connect with potential new members. - Assists in identifying partnership opportunities with other organizations and associations who support federal employees and retirees. - Loads individual prospect data into AMS; pulls lists and assigns to Membership Development Administrator for follow-up to prospects. - Answers member inquiries and updates member records, as needed. Show less

Assistant Director, Engagement

• Aug 2021 - Feb 2022

- In conjunction with the Director of Engagement, create, implement, and evaluate an integrated engagement plan for communications and fundraising campaigns related to deliverables and budgets. - Advance the organization’s visibility by guiding the creation and execution of multi-channel communications and marketing activities, with a brand voice and integrity across all platforms, for internal and external audiences. - Enhance donor relationships and advance donor engagement by guiding creation and execution of multi-channel communications and marketing, ensuring effective stewardship and identification and cultivation of prospects. - Act as administrator of the Engagement Department’s CRM, ensuring data integrity, creating appeal codes, maintaining data entry protocols, devising reports and managing the team’s day-to-day use of the database. Troubleshoot data-related issues and facilitate appropriate data governance. Ensure that proper hardware and software, as well as training protocols, are in place for the team. Manage prospect research functions. - Manage The Arc Montgomery County’s membership program with an agreed-upon fundraising goal. - Maintain the fundraising and engagement portions of the website. Develop and maintain forms and troubleshoot glitches. - Coordinate and organize events that engage the organization’s discreet audiences, including advocacy, recognition, business meetings, and fundraising. - Recruit, train, supervise, and mentor a team responsible for fundraising, gift processing, communications, social media, and volunteer engagement, fostering an environment of collaboration. - Build and maintain partnerships with internal divisions/departments to better develop, coordinate, direct, and facilitate strategic communications to meet goals. - Evaluate and drive the use of new technology funding vehicles, including social media, e-giving, and peer-to-peer fundraising. - Act as point of contact for the department’s vendor relationships. Show less

Cashier and Customer Service Associate

• May 2021 - Aug 2021

- Check out customers and provide suggestions on beer, wine and liquor purchases - Maintain and update inventory in computer - Stock shelves, rotate product and update pricing/signage - Assist with bar/serving - Update website and handle logistics for online ordering/delivery/curbside orders - Create flyers, emails and graphics for posting on social media and website - Communicate with vendors and sales reps for beverage companies for tastings and product promotion - Check out customers and provide suggestions on beer, wine and liquor purchases - Maintain and update inventory in computer - Stock shelves, rotate product and update pricing/signage - Assist with bar/serving - Update website and handle logistics for online ordering/delivery/curbside orders - Create flyers, emails and graphics for posting on social media and website - Communicate with vendors and sales reps for beverage companies for tastings and product promotion

Fulfillment Associate (Flex, Reduced Full Time)

• Aug 2020 - May 2021

- Performs production duties as needed: pick/pack orders for Amazon Prime NOW, Amazon Fresh and Whole Foods groceries, receive/stow product, ensure inventory accuracy, and unload/load trucks at or above the rate expectation for each task. - Uses handheld Zebra MC3200/TC65 to scan product, track received/stowed product, count bins and other tasks. - Assists Area Manager in daily management of department/FC duties, including allocating labor, leading meetings, assigning job duties, coaching, training and communicating with internal and external suppliers. - Continues meeting or exceeding of department performance goals. - Coaches, trains and assists other team members. - Demonstrates positive work attitude and leadership skills. - Demonstrates a commitment to a culture of safety. Show less

Director of Communications and Public Affairs

• Dec 2019 - Aug 2020

- Led internal and external communications strategies, produced publications, and managed and supported membership, as well as various CRMs and online platforms. - Collaborated with Leadership to set and guide the strategy for all communications to broaden programmatic reach and deepen impact, as well as planned, wrote, edited and secured placement for a variety of content that increases HNBA/VIA visibility and conveys national impact. - Developed and implemented comprehensive PR and advocacy plans that successfully increase awareness of the HNBA/VIA brands and missions nationwide. - Monitored and edited the written content of HNBA/VIA publications and websites, ensuring “core” message consistency across platforms, accuracy and timeliness. - Researched, developed, wrote and disseminated high-quality, original written content for a variety of platforms such as proposals, presentations, advertising, marketing campaigns, tracking, printed materials, newsletters, brochures, annual reports, website, social media and press releases. - Cultivated strong relationships with internal and external stakeholders and key individuals, including reporters, editors, bloggers, and social media influencers. - Coordinated organizational response to inquiries about the organizations and ensured that the HNBA is viewed as a primary source, disseminator, and conduit of key information within diverse networks across the country. - Managed all aspects of HNBA membership, including communications, member applications, renewals, benefits and services. - Managed CRMs and other online platforms critical to program deliverables. - Managed and completed the continuing legal education (CLE) accreditation processes for all jurisdictions, for both the corporate counsel conferences and annual conventions. - Provided administrative and other overflow support to team members and performed all assigned tasks designed to carry out daily operations. Show less

Client Support Specialist

• Mar 2019 - Dec 2019

- Provided support to association and nonprofit clients using NOAH AMS database and Web CMS - Worked with web developers, database administrators and report writers to customize products and services to meet client needs - Conducted trainings with clients to highlight features of database and Web - Worked with testing and development team to troubleshoot problems and manage product implementations - Managed online support ticketing system and respond to issues in a timely manner - Provided support to association and nonprofit clients using NOAH AMS database and Web CMS - Worked with web developers, database administrators and report writers to customize products and services to meet client needs - Conducted trainings with clients to highlight features of database and Web - Worked with testing and development team to troubleshoot problems and manage product implementations - Managed online support ticketing system and respond to issues in a timely manner

Director, Member Services

• May 2018 - Mar 2019

- Collaborated on creation and execution of member recruitment/retention efforts - Wrote content for print and digital membership marketing communications - Responded to member service inquiries - Coordinated procedures for membership processing and database accuracy - Managed reporting systems to track member participation, member positions and other membership information - Compiled relevant data and statistics for use by Association staff - Worked collaboratively with the Senior Director, Membership and related Association staff to develop, design and update membership recruitment and retention materials and resources - Recommended programs and initiatives for member outreach, recruitment and engagement related to the Association’s advocacy priorities and aligned with strategic goals - Communicated with members on Association programs and services and encourages engagement and participation - Attended Association events to connect with current and potential members, raise awareness of advocacy work, and provide meeting support as needed Notable Contributions: - Composed impactful member and potential member outreach letters to be mailed with Associations biannual print magazine (Summer 2018 and Winter 2019) - Worked as part of a team to develop content for Year-at-a-Glance annual report, composed cover letters for annual report mailing, and managed mailing with mailhouse vendor - Collaborated with the Senior Director, Membership, CFO and Staff Accountant to manage annual dues invoicing process and mailing for nearly 450 organizational members - Created content for dues thank you emails and send messages on a weekly basis to organizational member contacts - Worked with mailhouse vendor to manage magazine mailing for Winter 2019, providing data for members, potential members and media contacts Show less

Senior Manager, Membership Value (formerly Senior Manager of Membership Benefits)

• Jan 2009 - May 2018

- Correspond with 11,000+ members of the oral research community globally- Oversee annual membership invoicing and registration processes- Orchestrate membership recruitment and retention efforts- Manage meeting registration process for meetings and events from 50 - 7,000 participants- Send invitation letters to meeting attendees to obtain travel visas- Serve as onsite registration manager and supervise teams of 8-12 staff- Provide post-event financial reconciliation and attendance reports- Create a trade show floor plan in database and develop a booth reservation request and payment website- Serve as database manager, train staff on using the database, and work with database vendor to update systems and reports- Work with Finance Department to provide quarterly and annual reports, ensuring that database balances with general ledger- Supervise a Membership and Registration Services CoordinatorNotable Contributions: - Transitioned meeting registration process to in-house management (resulted in promotion to this position)- Supported project of upgrading existing NOAH AMS database to a web-based system- Created user guides for database, membership and registration payment entry- Prepared for a meeting in Brazil by hiring a temporary Portuguese and Spanish speaking staff member to handle language-based customer service inquiries from Latin America- Devised a check in system for larger meetings (1,000+ attendees) with database vendor using barcodes similar to airports, allowing self-printing of meeting badges to streamline attendee experience, including purchasing barcode scanners that work on mobile devices- Collaborated with database vendor to implement a major change to membership payment structure, allowing each member to choose an included Group/Network- Formulated 400+ new payment options in existing database and reprogrammed an online membership application- Implemented automatic sending of invitation letters by email to meeting attendees Show less

Member Relations Manager

• Jun 2008 - Dec 2008

As part of Membership & Marketing team, was responsible for managing membership projects and communications for Divisions, Sections, Federations, Groups, Committees, and the AADR National Student Research Group (NSRG). - Routinely responded to member and customer inquiries- Managed annual membership invoicing process- Provided input on marketing efforts to members- Updated website information using a Content Management System- Managed association database, ensured data accuracy of records and liaised with vendor on reports and updates- Managed broadcast email vendor and coordinated all electronic communications for both IADR and AADR- Collected Annual Reports from Divisions, Sections and Federations, Groups, AADR Sections and IADR and AADR Committees for review by IADR and AADR Boards of Directors- Collected names for Divisions, Sections and Federations, Scientific Groups and AADR Sections to serve on IADR and AADR Councils- Managed membership assistance programs, gathered member lists and coordinated distribution of funds with Finance Dept.- Provided membership data files to officers and volunteer leaders- Verified dues amounts for annual invoicing, member applications and website- Collected nominations for new committee members, and assisted Presidents-elect withappointment process- Coordinated committees’ lunch at annual meetings- Managed dues remittance process for Divisions and Sections, Groups and AADR Sections and provided quarterly reports to Finance Dept.- Collected tax forms for Groups and AADR Sections - Served as staff liaison for the AADR NSRG- Managed NSRG officer election and coordinated travel for officer meetings- Handled project and financial management for NSRG initiatives- Coordinated annual faculty advisor luncheon and student award competition- Liaised with registration vendor to provide customer service support for meeting attendees- Traveled to meetings and assisted registration vendor with onsite registration process Show less

Membership Benefits Coordinator

• Mar 2004 - Jun 2008

As part of Membership & Marketing team, communicated with IADR/AADR volunteer leaders, staff, current and potential members regarding membership benefits and services. - Routinely responded to customer service and membership/meeting inquiries- Reviewed payment batches from data entry vendor- Entered payments and updated database records- Managed broadcast email vendor and coordinated all electronic communications for both IADR and AADR- Collected Annual Reports from Divisions, Sections and Federations, Groups, AADR Sections and IADR and AADR Committees for review by IADR and AADR Boards of Directors- Collected names for Divisions, Sections and Federations, Scientific Groups and AADR Sections to serve on IADR and AADR Councils- Managed membership assistance programs, gathered member lists and coordinated distribution of funds with Finance Dept.- Provided membership data files to officers and volunteer leaders- Verified dues amounts for annual invoicing, member applications and website- Collected nominations for new committee members, and assisted Presidents-elect withappointment process- Coordinated committees’ lunch at annual meetings- Managed dues remittance process for Divisions and Sections, Groups and AADR Sections and provided quarterly reports to Finance Dept.- Collected tax forms for Groups and AADR Sections - Served as staff liaison for the AADR National Student Research Group (NSRG)- Managed NSRG officer election and coordinated travel for officer meetings- Handled project and financial management for NSRG initiatives- Coordinated annual faculty advisor luncheon and student award competition- Liaised with registration vendor to provide customer service support for meeting attendees- Traveled to meetings and assisted registration vendor with onsite registration processNotable Contributions:- Worked as part of team to implement online membership payments- Created Word forms to streamline Annual Report submission Show less

Sales and Marketing Assistant

• Jun 2003 - Mar 2004

- Delivered support to Director of Sales and Marketing, Catering and Conference Services Coordinator, and four Sales Managers. - Maintained various databases and spreadsheets of leads and sales turnovers - Mailed brochures, sales kits and press materials to potential clients and other Accor hotels - Diplomatically enforced negotiations with vendors to arrive at mutually agreeable cost savings solutions Notable Contributions: - Revised filing system of hotel contracts and room/meeting space agreements to be color coded by type of client (corporate, social, government, nonprofit) for easy location - Liaised with Reservations Manager and Director of Reservations to monitor room reservation pick up and booking for high-volume convention groups and clients - Worked with Catering and Conference Services Coordinator and Executive Assistant in staffing VIP events at the hotel - Provided back up staffing for Catering and Conference Services department during employee turnover Show less

Front Desk Agent

• Oct 2002 - Jun 2003

- Processed guest check in/outs, attended to phone calls and guest requests - Dealt with difficult situations and problematic persons amicably to ensure resolution of customer complaints and inquiries - Coordinated room reservations for groups and provide support with handling gift bags/ other items for wedding and other events - Liaised with stakeholders including managers to ensure smooth running of operations - Coordinated business meetings held in the hotel - Provided special recognition to designated VIPs and Fairmont’s President’s Club members - Worked as a PBX/Hotel Operator to provide vacation coverage Notable Contributions: - Worked as part of the transition team when hotel was acquired by Fairmont (hotel was previously the Monarch Hotel) to learn new systems, policies and procedures Show less