Experience

Citlali
• United States
• Marketing Services
• 1 - 100 Employee
• Chief Operating Officer

  • Mar 2022 - Present


XorToX

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Designer (Remote)

  • Feb 2019 - Present

  At Xortox we work with multiple international clients, helping them to create a user-friendly digital experiences to achieve their business goals. * Research and Planning * Define user stores, user flows, conduct user research and create personas * Concept and prototyping (visual feel, flow diagrams, wireframes, UI/UX) * Design testing and validation * Translate product vision into stunning and meaningful digital space * Brainstorm sketch and develop new app features At Xortox we work with multiple international clients, helping them to create a user-friendly digital experiences to achieve their business goals. * Research and Planning * Define user stores, user flows, conduct user research and create personas * Concept and prototyping (visual feel, flow diagrams, wireframes, UI/UX) * Design testing and validation * Translate product vision into stunning and meaningful digital space * Brainstorm sketch and develop new app features



Woweez Games

• Product Owner and Publishing Partner

  • Mar 2016 - Jan 2019

  At Woweez we worked with multiple products as developers and publishers, to create exciting and engaging experiences to achieve business goals. Other than being involved in multiple roles as required, my main role was being a product owner and publishing partner. * Research and market analysis, the users, and the roadmap for the product * Concept and prototyping (product design documents, user flows, user research, personas, flow diagrams, wireframes) * Collaborate with creative, development, and production team to ensure flawless delivery * Cross-platform publishing (iTunes, Playstore, Amazon, Microsoft store, other publishing platforms) * Product monetization and ad campaigns (Google Ads, cross-promotion, direct deals) * Product testing and validation * Post-launch product analysis and update planning * Participating in the hiring and evaluating employees within the product department As Publishing Partner * Research and market analysis (MENA Region) * Product localization * Collaborate with creative, development, and production team to ensure flawless delivery * Product monetization and ad campaigns (Google Ads, cross-promotion, direct deals) * Post-launch product analysis and update planning * Collecting and analyzing data, presenting it to other parties, including management and clients Show less



Tkxel

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• • Dec 2014 - Mar 2016

  Responsible for delivery of end-to-end products. Setting milestones, KPIs, and goals for a team of 20+ people to publish games on Playstore, iTunes, Windows, and Amazon. Analyzed market trends to plan and execute digital marketing campaigns. * Research and market analysis, the users, and the roadmap for the product* Concept and prototyping (product design documents, user flows, user research, personas, flow diagrams, wireframes)* Collaborate with creative, development, and production team to ensure flawless delivery* Cross-platform publishing (iTunes, Playstore, Amazon, Microsoft store, other publishing platforms)* Product monetization and ad campaigns (Google Ads, cross-promotion, direct deals)* Product testing and validation* Post-launch product analysis and update planning* Participating in the hiring and evaluating employees within the product department Show less

• • May 2013 - Dec 2014

  As a User Experience Designer at Tkxel, I was involved with multiple roles including the main responsibility of creating user experiences for multiple products based on data, user demand, and market analysis.* Analyzing existing products, evaluating their user experience and effectiveness based on profitability * Considering data to aid design decisions (user flows, user stories, test cases)* Running user testing on products (software, applications, and websites)* Defining interaction models, design documentation, wireframes, and mockups* Creating and communicating scenarios (hypothetical users)* Working with creative directors, visual designers, and developers to produce screen designs Show less

• • Mar 2013 - May 2013

  Joined Tkxel as a Graphic Designer, My main responsibility was to provide design (UI/UX) and marketing material for multiple products from scratch including apps, games, and web products.* Coming up with new and appealing product ideas* Developing product ideas* Experimenting with themes and genres* Developing plots and storylines* Developing characters* Developing maps, scenarios, and levels of difficulty* Developing user interface (menus and controls) concepts* Improving existing products* Developing marketing material for products Show less


Ghonsla Pvt. LTD
• Building Materials
• 1 - 100 Employee
• Associate Art Director

  • Jul 2012 - Mar 2013