Experience

Zomedica

• United States
• Veterinary
• 1 - 100 Employee

• Sr. Product Manager

  • Mar 2023 - Present



Dechra Pharmaceuticals PLC

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Sep 2015 - Apr 2020

  Developed and executed integrated marketing strategies for Dechra’s most profitable and prestigious brand resulting in sustained growth and expansion of Dechra’s role as endocrinology experts • Achieved double digit growth of VETORYL® Capsules through a mix of traditional and digital advertising, content marketing, key influencer activation, and SalesForce targeting tools • Lead the launch of Dechra’s first new endocrine drug in nearly a decade with ZYCORTAL® Suspension, achieving more than double the expected growth rate for the first year and becoming the new market leader by year 3 • Rejuvenated Dechra’s online CE platform, Dechra Academy, by leading the media production of 6 new video learning modules and co-authoring Dechra’s first eLearning course • Increased Dechra Academy traffic by 65% and doubled course completion rates through a mix of digital advertising; display, social media, native, and email • Developed from the ground up – including forming and leading the program team – for an event-based platform, Dechra Academy Live, which consisted of ½ day symposiums conducted by a key influencer in 7 major cities throughout the US with more planned for the near future Show less



Vetoquinol Global

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product Manager

  • Mar 2013 - Aug 2015

  Lead all marketing, advertising, branding and product management activities for 2/3 of the veterinary business, resulting in a significant increase in visibility of both the brands and the company • Managed multiple outside agencies to create new campaigns for key strategic brands • Reimagined Vetoquinol USA’s tradeshow presence and performance through a combination of new booth design, a digital advertising campaigns, tactical onsite activities, and sponsorships leading to a 10-fold increase in engagement, traffic, conversions over prior years • Helped develop the rationale for, as well and the roles and responsibilities for, the new internal position of Ecommerce Manager • Leadership contributions to the business included creating a structured sales force training & engagement program, improving pricing strategies, cross functional product update team, assigned to a global product development team, and mentored a new Product Managers Show less



CLn Skin Care

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Manager for TopVet

  • Feb 2013 - Mar 2013

  Developed and executed a Brand Plan and Go-To-Market Strategy for a new Veterinary Dermatology product from TopVet • Product positioning • Brand look & feel • Collateral development • Establish distributor and KOL relations Developed and executed a Brand Plan and Go-To-Market Strategy for a new Veterinary Dermatology product from TopVet • Product positioning • Brand look & feel • Collateral development • Establish distributor and KOL relations



The Bramton Company

• Dallas, TX

• Brand Manager for all pet specialty brands

  • Aug 2010 - Dec 2012

  Lead all marketing, advertising, branding and product management activities for three key brands resulting in increased brand engagement and new placements into Walmart and Petco • Managed a 10+ member cross-functional product development team which increased new product introduction efficiency resulting in new brand placements in Walmart and Petco • Conducted consumer and market research to develop product look and feel for a new product line for a major retail chain leading to increased shelf space and additional product opportunities • Engineered and lead a new stage-gate process for product innovation which dramatically shortened the time-to-market and maximized the commercial success of new products • Launched a new pet specialty brand into the world’s largest mass market retailer, resulting in over a ten-point increase in percent contribution margin and exceeding sales forecasts by over 40% Show less



Virbac

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product Manager

  • Dec 2008 - Aug 2010

  • Responsible for eight products (43 SKUs) in the three categories • Grew categories of responsibility 15-20% versus prior year• Launched two new products (5 SKUs) in a new category for Virbac: Behavior o Worked closely with key opinion leaders prior to launch to fine tune the positioning and communication o Organized a cross-industry, key opinion leader round table to generate PR buzz prior to product launch o Built the campaign around consistent massaging and images that appealed to both consumers and B2B customers o Lead PR activities which featured the products on national broadcast television and cable network programs such as Good Morning America® on ABC and The Balancing Act® on Lifetime• Developed a cross functional communications initiative with Sales and Marketing Teams that led to the development of a Sales and Marketing Advisory Board Show less

• Associate Product Manager

  • Jun 2006 - Dec 2008

  • Responsible for 10 products (32 SKUs) in five product categories• Grew a generic product to achieve majority market share for the first time in company history• Resurrected older products with declining sales and achieved 40-50% growth over two yearso Achieved growth by repositioning, unifying the product line under one key message, and linking weaker performing products with those with greater equity• Successfully launched three new products (4 SKUs) in a new market segment for Virbac within two years• Coordinated with Manufacturing and R&D on a newly acquired product, to formulate new improvements which would suit consumer desires and maintain a competitive advantageo Updated the messaging based on market assessments and consumer needs Show less

• Compliance Specialist

  • Aug 2004 - Jun 2006

  • Provided technical support for 2000+ products to veterinarians and pet owners• Responsible for maintaining the pharmacovigilance system, including monitoring and documenting safety, efficacy, or quality failure complaints• Conducted appropriate investigations, implemented corrective actions, and reported findings to the relevant regulatory authorities (i.e., FDA, EPA)



Orchid Cellmark

• Biotechnology Research
• 100 - 200 Employee

• Genotyping Technician

  • Apr 2001 - Jun 2002

  • Maintained sample processing, tracking; performed data analysis on 9 million+ genotypes • Trained new employees on proprietary assay • Maintained sample processing, tracking; performed data analysis on 9 million+ genotypes • Trained new employees on proprietary assay



Virginia Tech

• United States
• Higher Education
• 700 & Above Employee

• Field Technician

  • May 2000 - Sep 2000

  • Live-trapped, immobilized, examined, and collected biological samples from wild black bears • Coordinated with other research teams to share and demonstrate alternate trapping techniques to increase trapping efficiency and safety in the field • Live-trapped, immobilized, examined, and collected biological samples from wild black bears • Coordinated with other research teams to share and demonstrate alternate trapping techniques to increase trapping efficiency and safety in the field