Experience

NTC "Najd Telecom Company"

• Saudi Arabia
• Retail
• 1 - 100 Employee

• Brand Manager

  • Aug 2021 - Present



Rising Stars Co, Ltd,

• Saudi Arabia
• Wholesale Import and Export
• 1 - 100 Employee

• Sales Manager

  • Mar 2020 - Present



Wopow KSA

• Sales Manager

  • Mar 2020 - Aug 2021



Axiom Telecom

• United Arab Emirates
• Telecommunications
• 700 & Above Employee

• Area Manager – All Brands

  • Aug 2018 - Mar 2020

  - Ensure sales reps follow route plan to maximise sales and productivity. - Ensure all targets and objectives assigned by the line manager including volume & value sales targets, GP targets and distribution objectives are achieved to ensure optimal business efficiency. - Manage the sales force & monitor their performance providing guidance, assistance and motivation to increase effectiveness. - Ensure sales team continuously communicate all stock issues, pricing fluctuations and competitor activities. - Ensure that the sales force is properly equipped, coached and motivated to ensure objectives are achieved. - Conduct regular market visits with all sales personnel to assist them in managing customer issues, improving performance and providing guidance and training. - Ensure that all credit outstanding are collected in due time. - Conduct annual and quarterly appraisals for all direct reports so that performance is tracked and discrepancies in performance are rectified at the earliest. - Recommend changes to credit limits and assist sales force achieve the company credit to sales ratio target.

• Sales Supervisor - Four & Accessories

  • Feb 2018 - Jul 2018

  - New team building in a new channel the company decided to launch in KSA. - Launching new mobile brand “Four”. - Launching new accessories brands owned by Axiom and Samsung as well.



Masafi LLC

• United Arab Emirates
• Food and Beverage Services
• 700 & Above Employee

• Food Service & Vending Machines Manager

  • Apr 2016 - Jan 2018

  - New team building in a new channel the company decided to launch in KSA. - Introducing products to establish strong customer’s base by (geographical Scanning). - Creating new CDA’s system for FS customer. - Creating new routes for the team especially in Jeddah and Makkah. - Launch vending machine business in KSA along with new team building and locations for machines installation. - New team building in a new channel the company decided to launch in KSA. - Introducing products to establish strong customer’s base by (geographical Scanning). - Creating new CDA’s system for FS customer. - Creating new routes for the team especially in Jeddah and Makkah. - Launch vending machine business in KSA along with new team building and locations for machines installation.



SIPCO (pepsi cola)

• (HORECA) Territory Development Supervisor

  • Feb 2014 - Mar 2016

  - Oversee the sales operations for the products. - Defining and preparing sales proposals to achieve sales growth. - Fabricate and sustain a robust distribution network by identifying new dealers/distributors thus penetrating large customer base/outlets. - Lead and monitor the performance of team members (3 key accounts supervisors, 3 territory coordinators, 4 CRs and 4 pre-seller 1 tele-seller) to ensure efficiency in operations and meeting of individual and group targets. - Lead the team and drive them to achieve the best results. - Handling 60 customers with exclusive CDAs. - Manage the operation business and logistics for almost 1,500 outlets. - Apply the project of pre-selling system to the key accounts. - Successfully lead the project of the cups upsizing to 15% from the key customers to enhance the volume. - Spearheaded the new project of installing Lipton Ice tea fountain machines to 75 customers. - Ensure the right POSM and the highest performance level to be delivered to all the accounts.

• (MT & HORECA) Accounts Development Representative

  • Jan 2010 - Feb 2014

  - Significantly maintained an annual growth of above 9% volume. - Successfully achieved the annual target of acquiring 25 new customers. - Closing deals for Gatorade to 60 exclusive customers. - Successfully enhanced market share and customer base to ensure the product availability for 100% of the total range.

• Pre-seller/ Accounts Development Executive

  • May 2009 - Jan 2010

  - Achieved the targets with growth of +7% vs. YAGO. - Efficiently converted 20 customers from the competitor with exclusive CDA’s. - Enhanced the OP customer base with 35 customers. - Successfully introduced Aquafina to 80 customers on exclusive basis.



Etisalat Misr

• Egypt
• Telecommunications
• 300 - 400 Employee

• Sales Representative & team leader

  • Jun 2007 - Apr 2009



ATOS Pharma

• Sales Representative

  • Dec 2006 - May 2007



Elsherif / SAS

• Egypt
• Pharmaceuticals

• Data Entry

  • Jul 2004 - Nov 2006