Mo Carleton
Director Of Advancement at Ridgefield Academy- Claim this Profile
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Bio
Experience
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Ridgefield Academy
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Director Of Advancement
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Jul 2020 - Present
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Director Of Development
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Jul 2018 - Jul 2020
As the school's chief development officer, I strengthen the resources of the school through fundraising. I oversee all activities that support a culture of philanthropy; establish and build relationships with Trustees and individual donors to strengthen their connection to Ridgefield Academy, create strategic donor programming and messaging, and refine the tools and systems needed to run a successful and comprehensive Development office.
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Chase Collegiate School
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United States
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Education Administration Programs
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1 - 100 Employee
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Director Of External Relations
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Jul 2017 - Jun 2018
Manage a comprehensive program to engage prospective families: Oversee the strategic creation and placement of all marketing communications including SEO, SEM, digital display ads, blog articles, social media and traditional printBuild relationships with current families, alumni and other constituents of the School through thoughtful and relevant communications, experiences and swag.Produce cross-constituency publicationsManage and create web contentTrack analytics
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Director Of Communications
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Sep 2013 - Jun 2017
Strengthen and promote the institutional brand across key audiencesAlign messaging with distinguishing features of the SchoolDevelop and implement a cross-platform advertising strategyStrengthen digital presenceCommunicate the School’s brand through a clear, consistent voiceCreate distinct and branded advertising and place in target marketsUtilize traditional, digital and emerging tools to promote the SchoolMaintain School website; lead redesignsManage press releasesCollaborate with Admissions to create engaging materials and conversion experiencesServe as a member of the School’s Leadership Team
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Education
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Clark University
Bachelor's degree, Psychology, Gerontology -
UCONN School of Social Work
Master of Social Work - MSW, Policy and Planning