Melissa McDonald

Lead Experience Designer at Inviqa
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Location
United Kingdom, UK

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Experience

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Lead Experience Designer
      • 2023 - Present

      London, England, United Kingdom Digital strategy & digital platform consulting, design, and implementation.

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Senior Service/UX Designer
      • Apr 2022 - Apr 2023

      London, England, United Kingdom Placed within the Consumer Retail Services division of Lloyds Banking Group as the Lead Experience & Service Designer for a new team tasked with discovering opportunity areas for the Digital Engagement Lab. Our task was to anticipate and solve customer problems within the native banking apps of the group- including Lloyds, Halifax, and Bank of Scotland.

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Product Designer
      • Oct 2021 - Feb 2022

      During my time at Waracle I led a discovery phase project with a scientific lab to help them identify how they could use technology to streamline their workflow.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • UX Lead
      • Apr 2021 - Jul 2021

      London, England, United Kingdom Leading a remote design team to deliver a 2nd generation vision for the website of a home improvement industry leader, using a mobile-first approach. One of the user tools developed was deployed in the company’s first ever digital flagship bricks & mortar store. Within the first week of the website updates 3,000 customers used the tool, 100% left positive feedback, and conversion rates were 3x higher on redesigned pages than the rest of the website.

    • Advertising Services
    • UX Designer
      • Jan 2021 - Apr 2021

      London, England, United Kingdom Collaborating with a remote UX team on a new SaaS smart-link mobile landing page builder.

    • UX Designer & Project Manager
      • Aug 2020 - Nov 2020

      London, England, United Kingdom Management of this new company’s website creation in order to facilitate a winter launch and to meet their onboarding goals by the end of the year. This company is within the support work industry. www.metamorphosishousing.co.uk

    • Planning Consultant & Project Coordinator
      • Sep 2015 - Mar 2020

      London Working directly with the MD to help coordinate high net-worth real estate projects across London, through thorough planning consultation, applications, liaising, and design review.

    • User Experience Designer
      • May 2015 - 2017

      London, United Kingdom Designing wireframes and user journeys, creating user experience/usability reports, and providing consultation (including from SEO and business development perspectives). I have worked for an International Recruitment Agency based in Hong Kong, a popular London bar, and a coffee enthusiast startup also based in London.

    • Design Services
    • Founder & Project Manager
      • 2015 - 2017

      London I founded a company to offer branding and design services for small companies, start ups, and personalities. I undertook company administration, branding, and web design and web development. I also acted as a project manager, and offered services in marketing and UX design to clients.

    • Research Services
    • UX Designer
      • Sep 2015 - Dec 2015

      London Worked on wireframes for and gave digital branding advice to this guerilla journalism upstart.

    • United Kingdom
    • 1 - 100 Employee
    • Digital Marketing Officer
      • Dec 2014 - Jun 2015

      London Analysis of online presence and preparation of new website for this quick-growing coffee wholesaler based in London -Content writing -Meta-data management -SEO -Information architecture -UX & UI design consultation -Digital marketing strategy

    • United Kingdom
    • Media Production
    • 1 - 100 Employee
    • Presenter
      • Sep 2013 - Jan 2014

      Euston Involved: production, public speaking, reviewing new music

    • Online Content Manager
      • Jun 2013 - Dec 2013

      Provided consultation on website improvement techniques and used the content management system HubSpot to improve SEO.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Bars and Venues Staff
      • Oct 2010 - Dec 2012

      Egham Involved: high standard of work, efficiency, safety, organization and customer service, stock control (delivery checks, using the FIFO method, transfer between various venues), financial control (accuracy of opening balance, transactions and cash up, security of till), personal knowledge management (Emergency First Aid trained, Level 2 Catering & Food Hygiene certificate received), knowledge of legislative regulations and licensing laws (under multiple venue specifications), colleague support… Show more Involved: high standard of work, efficiency, safety, organization and customer service, stock control (delivery checks, using the FIFO method, transfer between various venues), financial control (accuracy of opening balance, transactions and cash up, security of till), personal knowledge management (Emergency First Aid trained, Level 2 Catering & Food Hygiene certificate received), knowledge of legislative regulations and licensing laws (under multiple venue specifications), colleague support, problem identification, communication and mediation, product and event marketing, till layout and design Show less

    • Presenter
      • Sep 2010 - Sep 2012

      Egham Involved: production, editing, public speaking, reviewing new music, events assistance, understanding radio rules and regulations

    • Office Manager Assistant
      • Jun 2010 - Jul 2012

      Summer work Filing, data input, general office assistance, consultation on financial budgeting and market research techniques, blueprint copy

Education

  • University College London, U. of London
    Master's Degree, International Planning
    2013 - 2014
  • Royal Holloway, University of London
    Bachelor of Science (BSc), Management with Marketing
    2010 - 2013

Community

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