Experience

Al Wefag Trading & Manufacturing Co. Ltd

• Saudi Arabia
• Food & Beverages
• 100 - 200 Employee

• • Aug 2021 - Present

  - Designed and worked on new concepts for product packaging, promotional packs, POSM, vehicle branding, exhibition stands, and social media.- Developed the content calendar for three brands and managed posts across multiple social media platforms.- Scheduled posts and created campaigns using Facebook Ads Manager, Business Manager, Creative Suit & Google Ads.- Analyzed and optimized digital campaigns to get a better cost per result based on the insights collected from our published ads. Also created custom audiences tailored to the brand's target audience. Show less

• • Sep 2019 - Aug 2021



East River

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Creative Artist

  • Aug 2018 - Aug 2019

  - Designed successful pitch decks with artwork proposals & mood boards for various international and local brands including Kérastase, Redken Brews, L'Oréal Professional, National Foods, Engro Foundation, Sipona Kahva, Sabroso, Q Mobile, and Aladdin Park. - Designed social media campaigns for several local & international brands including Cadbury, Prince Biscuit, Oreo, Redken Brews, Kérastase, TUC Biscuit, Continental Biscuits, Pakola, etc. - Generated social media campaigns and designed GDN banners in accordance with the content calendar approved by the client Show less



Ascend Consulting

• Pakistan
• Business Consulting and Services
• 1 - 100 Employee

• Freelance Video Editor

  • Jan 2016 - Oct 2017



HUM Network

• Media Production
• 100 - 200 Employee

• Creative Department Intern

  • Jun 2017 - Jul 2017



Stage Nomad Productions

• Pakistan
• Entertainment Providers
• 1 - 100 Employee

• Graphic Design Intern

  • Dec 2015 - Jan 2016



Al Wefag Trading & Manufacturing Co. Ltd

• Saudi Arabia
• Food & Beverages
• 100 - 200 Employee

• Graphic Design Intern

  • Jun 2015 - Jul 2015