Experience

Happy Spritz

• United States
• Cosmetics
• 1 - 100 Employee

• Founder + Creative Director

  • Jan 2014 - Present

  Michelle Hutchinson // Founder + Creative Director of Happy Spritz // Based in San Clemente, CA + Vancouver, BC HAPPY SPRITZ® is a collection of luxe + modern essential oil products created for both men + women. We combine the functionality + simplicity behind essential oils with a modern and minimal design aesthetic to appeal to the more progressive green beauty consumer. We believe that truly natural, cruelty free and non-toxic products should be available to everyone + we hope you join us in this movement. As a part of our company mission we give back to animal rescue organizations and efforts across the US + Canada and you can follow our efforts on our GIVING page on www.happyspritz.com. + 100% natural ingredients + Plant based, high quality, steam distilled therapeutic grade essential oils + 100% vegan + kosher ingredients + Recyclable packaging - we always package in glass, never plastic, which helps preserve the oils + ingredients + Many certified organic ingredients - No alcohol, parabens, chemicals, synthetic preservatives, SLS, phthalates - No artificial colors, dyes, ingredients or fillers - Cruelty Free: No animal ingredients + no animal testing ---- • Complete brand development from concept to launch • Sourced all raw materials used in creating Happy Spritz • Formulated product line • Created + designed all branding: product packaging, logos, website, promotional material and catalogs • Curate, manage and grow all social media channels • Set up manufacturing and fulfillment in Vancouver, BC and San Diego, California. Show less



lululemon athletica

• Canada
• Apparel & Fashion

• Lead Designer: Trend + Print/Pattern + Textile

  • Jan 2013 - May 2015

  • Designed prints, patterns and graphics for women team- Cardio + Yoga + Swim • Worked closely with Cardio pod to create graphic placements: reflective, laser, speciality printing • Created seasonal theme, mood + trend boards • Worked cross functionally with merchasdise and design • Worked with product brand team to tell social media stories relating to print/deign on Pinterest/Instagram • Travelled internationally to meet with print vendors + fabric suppliers in Milan, Italy • Worked on innovation and new print and design techniques • Worked closely with Color team to create print color stories • Designed 2015 SeaWheeze collection Show less



JanSport

• United States
• Retail Apparel and Fashion

• Art Direction / Lead Textile / Print Design

  • May 2010 - Nov 2012

  Girls/Women's Textile/Print designer for JanSport • Trend forecasting for color and graphic direction for Spring/Fall season each year • Creation of seasonal concept, color pallet, color stories & themes across all product categories for women's team • Creation of all placement graphics, prints and all over patterns (+150 prints per year) • Development and execution of graphic driven product and materials • One on one communication & travel with international vendors, factories & mills • International travel to Asia, Germany, Sweden, France, England for trade shows and to meet with vendors. • Seek out fresh, innovative materials and printing techniques to drive graphic direction • Design of four collections per season, each based on different price points to reach margins • Development of different materials & trims • Execution of large theme, direction, color, print presentations (150+ people); communicating seasonal directions to sales, business and design teams Show less



Old Navy

• United States
• Retail
• 700 & Above Employee

• Apparel Graphic Designer

  • Mar 2010 - Jul 2012

  Patterns + graphics for Old Navy Girls department. Extensive knowledge in prints + patterns, embellishments, embroidery, silk screening techniques, hand illustration on a wide variety of materials. Patterns + graphics for Old Navy Girls department. Extensive knowledge in prints + patterns, embellishments, embroidery, silk screening techniques, hand illustration on a wide variety of materials.



Billabong

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Apparel Designer/Trend Forecasting

  • 2010 - 2010

  Apparel Design: Graphics, prints + patterns using different mediums: watercolor, typography, illustrations. Trend research + forecasting for juniors/womens department. Apparel Design: Graphics, prints + patterns using different mediums: watercolor, typography, illustrations. Trend research + forecasting for juniors/womens department.



Volcom

• United States
• Retail Apparel and Fashion
• 500 - 600 Employee

• Apparel Graphic Designer

  • 2010 - 2010

  Apparel design using different mediums: watercolor, hand illustration. Trend research & forecasting for girls/women's design dept. Apparel design using different mediums: watercolor, hand illustration. Trend research & forecasting for girls/women's design dept.



Osiris Shoes

• Apparel Designer

  • 2009 - 2010

  Designed a line of apparel graphics using different silk screen techniques for girls/womens line. CAD + tech packs. Designed a line of apparel graphics using different silk screen techniques for girls/womens line. CAD + tech packs.


Red Bull
• Austria
• Food and Beverage Services
• 700 & Above Employee
• Marketing Representative

  • 2006 - 2009