Michelle Maternowski
Digital Manager at WUWM 89.7 FM - Milwaukee Public Radio- Claim this Profile
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Bio
Lucien Jung
Michelle has been a pleasure to collaborate with over the years! She’s consistently demonstrated a high level of attention to detail as well as follow through and good judgment. Most recently, I was impressed by the work she did on a web page for a radio series that I produced. From the layout to the content management and quick turnaround, Michelle managed every task sensibly and efficiently.
Lara Couture
Michelle was great to work with. Her position at WUWM did not previously exist until Michelle came. She built the web and social media program at WUWM from the bottom up. Given that communication is always changing, her work has been very important with diversifying the ways WUWM is availble to others. Michelle's knowledge in the field and her attention to details has been integral to creating a greater connection between WUWM and the listeners. She is a real team player; always willing to help where needed. I really enjoyed with with Michelle.
Lucien Jung
Michelle has been a pleasure to collaborate with over the years! She’s consistently demonstrated a high level of attention to detail as well as follow through and good judgment. Most recently, I was impressed by the work she did on a web page for a radio series that I produced. From the layout to the content management and quick turnaround, Michelle managed every task sensibly and efficiently.
Lara Couture
Michelle was great to work with. Her position at WUWM did not previously exist until Michelle came. She built the web and social media program at WUWM from the bottom up. Given that communication is always changing, her work has been very important with diversifying the ways WUWM is availble to others. Michelle's knowledge in the field and her attention to details has been integral to creating a greater connection between WUWM and the listeners. She is a real team player; always willing to help where needed. I really enjoyed with with Michelle.
Lucien Jung
Michelle has been a pleasure to collaborate with over the years! She’s consistently demonstrated a high level of attention to detail as well as follow through and good judgment. Most recently, I was impressed by the work she did on a web page for a radio series that I produced. From the layout to the content management and quick turnaround, Michelle managed every task sensibly and efficiently.
Lara Couture
Michelle was great to work with. Her position at WUWM did not previously exist until Michelle came. She built the web and social media program at WUWM from the bottom up. Given that communication is always changing, her work has been very important with diversifying the ways WUWM is availble to others. Michelle's knowledge in the field and her attention to details has been integral to creating a greater connection between WUWM and the listeners. She is a real team player; always willing to help where needed. I really enjoyed with with Michelle.
Lucien Jung
Michelle has been a pleasure to collaborate with over the years! She’s consistently demonstrated a high level of attention to detail as well as follow through and good judgment. Most recently, I was impressed by the work she did on a web page for a radio series that I produced. From the layout to the content management and quick turnaround, Michelle managed every task sensibly and efficiently.
Lara Couture
Michelle was great to work with. Her position at WUWM did not previously exist until Michelle came. She built the web and social media program at WUWM from the bottom up. Given that communication is always changing, her work has been very important with diversifying the ways WUWM is availble to others. Michelle's knowledge in the field and her attention to details has been integral to creating a greater connection between WUWM and the listeners. She is a real team player; always willing to help where needed. I really enjoyed with with Michelle.
Experience
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WUWM 89.7 FM - Milwaukee Public Radio
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Digital Manager
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Aug 2021 - Present
I am responsible for strategy and management of WUWM's editorial digital projects, spanning all digital platforms.
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Managing Editor
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Jan 2018 - Aug 2021
As WUWM's managing editor, I coordinate content across our newsroom, daily magazine program, and website. I oversee WUWM's digital efforts (content, strategy, and platforms) and manage special projects, partnerships and engagement efforts. I also fill-in as news director and Lake Effect executive producer.
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Digital Services Coordinator
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Aug 2014 - Jan 2018
As WUWM's Digital Services Coordinator, I manage/edit/produce digital and social media content; strategize and implement digital projects and platforms; and oversee WUWM.com.Lead special projects related to audience engagement (e.g. Hearken), collaborative journalism initiatives, community events, and experimentation (e.g. local content in NPR One). Cultivate relationships with media organizations / community partners.
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Digital Editor
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Sep 2012 - Aug 2014
Oversee WUWM’s digital platforms and content distribution. Manage/edit/produce/assign digital, multimedia, and social media content. Lead staff through web and social media training. Analyze metrics to make strategic digital decisions.
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Web Marketing Specialist
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Feb 2008 - Sep 2012
I create and manage content on WUWM.COM. I am also responsible for WUWM's social media efforts, e-newletters, online giveaways, outreach events and other marketing duties.WEB MANAGEMENT -- WUWM.COM· Redesigned WUWM.COM (Nov. 2007, March 2012)· Created layout of site and individual pages· Work within WUWM's CMS to create / code pages (HTML)· In charge of the content, upkeep and upgrades of site· Analyze web stats (Google Analytics & Chartbeat)SOCIAL MEDIA SPECIALIST· Manage WUWM's social media accounts - Facebook, Twitter, Flickr, Linkedin Group, Pinerest and Google+· Post content / interact and engage with listeners· Research best practices / new developments in social media and apply these practices to WUWM's accounts· Manage Facebook AdsEMAIL MARKETING· Write, create and distribute WUWM's promotional, informational and fundraising emails (ConstantContact)· Manage WUWM's email list· Actively grow the email list through outreach events, contests, email append and by working closely with WUWM's membership department Show less
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Marketing Assistant
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Jul 2007 - Feb 2008
Assist with redesign / launch of two websites using HTML. Write and edit content for web, emails, newsletters, and broadcast. Coordinate outreach events.
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Assistant Producer for Lake Effect
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Jan 2007 - Jul 2007
I researched and booked guests, coordinated the scheduling of interviews and edited interviews for broadcast (Adobe Audition).
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Corporation for Public Broadcasting
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Broadcast Media Production and Distribution
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1 - 100 Employee
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2020 Public Media Editorial Integrity and Leadership Fellow
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Jan 2020 - Jan 2021
Corporation for Public Broadcasting and the Walter Cronkite School of Journalism and Mass Communication at Arizona State University Editorial Integrity and Leadership Initiative Fellowship - https://cronkite.asu.edu/news-and-events/news/corporation-public-broadcasting-cronkite-school-announce-2020-public-media Corporation for Public Broadcasting and the Walter Cronkite School of Journalism and Mass Communication at Arizona State University Editorial Integrity and Leadership Initiative Fellowship - https://cronkite.asu.edu/news-and-events/news/corporation-public-broadcasting-cronkite-school-announce-2020-public-media
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American Society of News Editors
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Newspaper Publishing
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1 - 100 Employee
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2019 Emerging Leaders Institute
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Jun 2019 - Jun 2019
https://members.newsleaders.org/2019-eli https://members.newsleaders.org/2019-eli
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Education
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2002 - 2006
University of Wisconsin-Madison - School of Business
Bachelor of Business Administration, Marketing, Political Science -
1998 - 2002
Franklin High School
Community
