Mohamed Maamoon

Head of Product and Strategy at Dirayaah
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Contact Information
Location
AE
Languages
  • Arabic Native or bilingual proficiency
  • English Full professional proficiency
  • French Elementary proficiency

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Credentials

  • ICAgile Certified Professional (ICP)
    ICAgile
    Jan, 2015
    - Sep, 2024
  • Inbound Marketing
    HubSpot Academy
    Aug, 2021
    - Sep, 2024

Experience

    • Saudi Arabia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Product and Strategy
      • Jul 2021 - Present

      Leading the spinoff of EdTech and technology business into a standalone company and championing the strategic planning and product portfolio management. Leading the spinoff of EdTech and technology business into a standalone company and championing the strategic planning and product portfolio management.

    • Information Technology & Services
    • Co-Founder
      • Oct 2016 - Present

      • Prioritize investments during the conception and startup phases. • Build partnerships with International software vendors • Leading closed business deals with schools, educational councils, and universities in The UAE, Jordan and Kuwait. • Prioritize investments during the conception and startup phases. • Build partnerships with International software vendors • Leading closed business deals with schools, educational councils, and universities in The UAE, Jordan and Kuwait.

    • Malaysia
    • IT Services and IT Consulting
    • Co-Founder
      • Nov 2016 - Present

      Building Edugut k-12 EdPM to guide schools, educational districts and ministries of education (MOE) to build their education reform plans based on of the multi-dimensional data analysis of the operational and academic data so that funds/Investment can be optimized towards the factors that have the highest impact on student outcomes. Building Edugut k-12 EdPM to guide schools, educational districts and ministries of education (MOE) to build their education reform plans based on of the multi-dimensional data analysis of the operational and academic data so that funds/Investment can be optimized towards the factors that have the highest impact on student outcomes.

    • Co-Founder
      • Apr 2011 - Present

      Actively involved in business activities to successfully win five governmental projects for enabling computerized teaching in computer labs affiliated to the Egyptian Ministry of Education (EMOE), the five projects have covered more than 10,000 computer labs in more than 10,000 schools distributed in 25 governorates. Actively involved in business activities to successfully win five governmental projects for enabling computerized teaching in computer labs affiliated to the Egyptian Ministry of Education (EMOE), the five projects have covered more than 10,000 computer labs in more than 10,000 schools distributed in 25 governorates.

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Product Manager
      • Mar 2019 - Dec 2020

      • lead the ideation , business analysis and requirements management of a global research platform guiding researchers to discover the relationship and associations among the different concepts related to a specific branch of science. • Research, conceptualize and build The MVP scope of a social intelligence platform to enable marketers and brand managers to track and monitor trending topics and brand performance. • lead the ideation , business analysis and requirements management of a global research platform guiding researchers to discover the relationship and associations among the different concepts related to a specific branch of science. • Research, conceptualize and build The MVP scope of a social intelligence platform to enable marketers and brand managers to track and monitor trending topics and brand performance.

    • Canada
    • Staffing and Recruiting
    • Product Manager
      • Mar 2018 - Dec 2018

      •Manage TalentOHire remote talent management platform. •Develop the product vision and value proposition in collaboration with business owners. •Configure and implement Aha! as a central platform to link product strategy, goals and initiatives with the operational marketing and software development activities. •Structure confluence platform as a medium of business collaboration and requirements validation with project stakeholders. •Build product roadmap, release plan, requirements backlog, screen mockups, and user stories. •Act as the go-to person for business rules, process logic, and requirements priorities. •Deliver the main inputs and content for the marketing team to develop the marketing collaterals and press kits. •Assess and hire scrum masters in collaboration with the company’s recruiters.

    • Scrum Product Owner
      • Feb 2017 - Nov 2017

      • Develop the product roadmap, requirements backlogs, user stories, and screen mockups for a portfolio of passenger transport services in alignment with the strategic priorities and market competitiveness. •Act as business domain subject matter expert and provide business insights to the commercial team regarding the customer perceived value and the unique selling points for each customer profile. •Involve in scrum activities (e.g. standup, grooming, retrospective, planning. etc.) • Develop the product roadmap, requirements backlogs, user stories, and screen mockups for a portfolio of passenger transport services in alignment with the strategic priorities and market competitiveness. •Act as business domain subject matter expert and provide business insights to the commercial team regarding the customer perceived value and the unique selling points for each customer profile. •Involve in scrum activities (e.g. standup, grooming, retrospective, planning. etc.)

    • Program Portfolio Manager
      • Nov 2015 - Nov 2016

      •Generate, conceptualize, brand, plan and lead several education and training entities and programs serving hundreds of k-12 students, overseas students, young entrepreneurs, and adult learners. •Hire and recruit business line managers, program managers and key positions for the new business lines and projects. •Develop a performance management system to measure the performance of business lines, projects and staff against pre-defined organization goals •Generate, conceptualize, brand, plan and lead several education and training entities and programs serving hundreds of k-12 students, overseas students, young entrepreneurs, and adult learners. •Hire and recruit business line managers, program managers and key positions for the new business lines and projects. •Develop a performance management system to measure the performance of business lines, projects and staff against pre-defined organization goals

    • Egypt
    • Software Development
    • Product Consultant
      • May 2014 - Jun 2015

      •Develop comprehensive business case, conceptual model, solution vision, and product roadmap for a full-fledged cloud-based platform of 42 Modules for the management of educational enterprises. •Develop detailed scenarios for the integration of the Education Management Solution (EMS) with ERPs, LMSs, VLE, and mobile applications. •Assess Product development practices and Provide recommendations for improved releasing and solution delivery. •Develop comprehensive business case, conceptual model, solution vision, and product roadmap for a full-fledged cloud-based platform of 42 Modules for the management of educational enterprises. •Develop detailed scenarios for the integration of the Education Management Solution (EMS) with ERPs, LMSs, VLE, and mobile applications. •Assess Product development practices and Provide recommendations for improved releasing and solution delivery.

    • Egypt
    • Consumer Goods
    • 300 - 400 Employee
    • Information Systems Manager
      • Feb 2013 - Jun 2015

      •Orchestrate the running of new implementations, replacements, and enhancements digital programs of the single largest manufacturer of lead crystal in the world, employing more than 25000 employees.•Implement a hybrid of Kanban and Scrum SW agile development methods to support 300+ monthly tickets for ERP and legacy applications and to maintain the balance between new product development and streamlined Interrupt-driven support.•Maintain enterprise-wide outlook to prioritize information system requirements generated from more than 50 departments across 4 strategic business units. The developed prioritization model is based on clearly defined impact analysis and ROI calculations.•lead team of business analysts and solution consultants as a practice manager of business analysis and product ownership to upgrade information systems to meet the international standards and accommodate the rapid exponential business growth.

    • IT Project & Sourcing Manager
      • Nov 2011 - Jan 2013

      • Manage the IT transformation Roadmap including a new data center , new wave of ERP implementation and rebuilding several legacy applications using modern technologies. •Manage outsourced projects and outsourcing vendors’ relationship.•Lead business, scope and technical discussions with solutions and services providers•Manage and oversee the procurement cycle for complex projects from conducting RFP through Project Award.

    • Egypt
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Product and Strategy Lead
      • May 2011 - Aug 2011

      •Promote the commercial orientation of the company to maximize the ROI of the R&D Activities. •Act as the connection point between the technical team and the top management to ensure a common base of shared goals. •Coach and oversees senior technical staff to qualify them for managerial roles. •Promote the commercial orientation of the company to maximize the ROI of the R&D Activities. •Act as the connection point between the technical team and the top management to ensure a common base of shared goals. •Coach and oversees senior technical staff to qualify them for managerial roles.

    • Information Technology & Services
    • Marketing Manager
      • Jun 2009 - Apr 2011

      •Initiate, manage and release several successful products that have been adopted by schools, educational districts and education reform initiatives in the Middle East and Sub-Saharan Africa.•Establish a wide international partner network and build a versatile product portfolio to cover the different segments targeted by the company. •Lead and manage one of the successful B2B matchmakings with a Danish technology partner, the matchmaking is sponsored by The Danish International Development Agency (DANIDA) to support business alliance between Danish companies and their partners in eligible countries.

    • Head Of Product Management
      • Jul 2008 - May 2009

    • Product Manager
      • Jan 2008 - Jun 2008

    • Software Development
    • 1 - 100 Employee
    • Project Manager and Business Analyst
      • Jan 2005 - Dec 2007

      •Manage USAID funded project to digitize the operations of Cairo airport refrigerated perishable terminal based on Lufthansa SOPs and best practices. •Manage USAID funded project to develop a web-based system for the point of sales ticketing, online reservation, and cost accounting procedures of the largest Egyptian intercity bus service. •Manage USAID funded project for the implementation of school management and e-learning systems in a group of selected schools as a part of the partner for competitive Egypt initiative (PFCE). •Co-Manage the development of the core university management system and the system integration of the e-learning ecosystem for the premiere Egyptian approved university for delivering distance learning.

    • Egypt
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Business Development Associate
      • Jan 2004 - Dec 2004

      •Contributes to preparing a work-system-manual to unify work system in yat headquarter & Branches (who does what system) •Watches market for major relevant industry events or activities. •Act as the marketing information system hub where all the information related to the company micro & macro environment is gathered, sorted, analyzed, evaluated, and distributed timely and accurately to the Business Development Manager and the Managing Director. •Conducts market research and competition analysis and raises reports to the business development manager. •Tracks and analyzes competitors’ activities and reports outcomes to the business development manager. •Watches the released contemporary IT training programs and give recommendation for the partnership with international IT Training Vendors.

Education

  • Monash University Malaysia
    Master's degree, Business Information Systems
    2017 - 2020
  • Paris ESLSCA Business School
    MBA, Marketing
    2008 - 2010
  • SADAT ACADEMY for MANAGEMENT SCIENCES
    B.Sc. Management science, Business Administration
    1997 - 2001

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